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Washable Felt Tip Pens for Children

Fail

The top 5 brands take 100% of clicks, so Washable Felt Tip Pens for Children is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£85K/yr132K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
84%top-5 click share · 2 brands · 47 sellers

Flapen Score

Washable Felt Tip Pens for Children against its category

The dotted line is the Stationery & Office Supplies average. Past it, Washable Felt Tip Pens for Children is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washable Felt Tip Pens for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washable Felt Tip Pens for Children 132K times last year and spent an estimated £85K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
16.4%
Market size, estimated
£85Ka year
Peak month
December2.5× the quietest month
Top search term
washable felt tip pens for children38K searches a year

02 · Price

A sale here is worth £3.96.

Listings sell for £3.96 on average, from £1.80 to £8.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £3.96 that is £5K to £6K a year per listing.

Average price
£3.96under the $15 to $100 sweet spot
Price range
£1.80–£8.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Pens, Pencils & Writing Supplies. It carries 11,483 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Pens, Pencils & Writing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,483per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Washable Felt Tip Pens for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

47

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • CRAYOLA88%
  • Amazon Basics12%

Demand

Washable Felt Tip Pens for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Washable Felt Tip Pens for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washable felt tip pens for children38K/yr
  • washable pens16K/yr
  • washable markers17K/yr
  • washable pens for kids19K/yr
  • washable markers for kids11K/yr
  • washable colouring pens for kids10K/yr
  • childrens pens8K/yr
  • washable felt tips8K/yr
  • kids felt tip pens washable4K/yr

Reviews and returns

What reviews say buyers love and hate about Washable Felt Tip Pens for Children

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
35%of negative reviews mention “Color”
0.2%of orders come back
“not all colours as expected”
A buyer, on “Color”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Washable Felt Tip Pens for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data