Is washable felt tip pens for children profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 10 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (32/100).

How competitive is the washable felt tip pens for children niche?

2 brands and 47 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in washable felt tip pens for children?

Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.2%.

When does demand for washable felt tip pens for children peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the washable felt tip pens for children niche?

Listings span £1.80–£8.02; the average listing price is £3.96 (sweet spot $15–$100). The average incumbent carries 11,483 reviews — the moat a new listing must climb.

washable felt tip pens for children

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Market size

Bad£85K

£85K/yr · 132K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,482.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Avg price

Bad£3.96

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.80–£8.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, washable felt tip pens for children is a £85K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

washable felt tip pens for children market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £79K–£99K; units × avg price
Conversion rate: 16.4%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

CRAYOLA88%
Amazon Basics12%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top washable felt tip pens for children search terms

washable felt tip pens for children38K/yr -1.2%16.8% conv.
washable pens16K/yr +2.5%12.5% conv.
washable markers17K/yr -14.0%8.9% conv.
washable pens for kids19K/yr -20.4%12.8% conv.
washable markers for kids11K/yr +3.6%12.3% conv.
washable colouring pens for kids10K/yr -7.9%12.3% conv.
childrens pens8K/yr +57.6%3.6% conv.
washable felt tips8K/yr -7.4%15.6% conv.
kids felt tip pens washable4K/yr +4.0%14.4% conv.

All search terms

Top washable felt tip pens for children products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+

CRAYOLA£3.374.7★39,414 rev

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+

CRAYOLA£1.824.7★39,414 rev

Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured

Amazon Basics£4.744.4★774 rev

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+

CRAYOLA£3.204.6★4,599 rev

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 50) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+

CRAYOLA£6.654.7★7,263 rev

Newest

by launch date

Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured

Amazon Basics£4.74774 rev

1y ago

CRAYOLA SuperTips Washable Markers - Classic & Pastel Colours (Pack of 40) | Premium Felt Tip Pens that Can Easily Wash Off Skin and Clothing | for Ages 3+

CRAYOLA£8.0252 rev

1y ago

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+

CRAYOLA£3.204,599 rev

3y ago

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+

CRAYOLA£1.805,147 rev

6y ago

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+

CRAYOLA£3.3739,414 rev

10y ago

What buyers say about washable felt tip pens for children

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Colours are good”

Value For Money15%

“Good price”

Quality-Overall12%

“I was surprised by the quality of these pens”

Washability7%

“easy to wash”

Fun/Entertainment Experience3%

“keeps the kids entertained for hours”

Gifting Purpose3%

“Gift”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“As described”

Efficiency2%

“Works great”

Pen/Pencil Quality1%

“Great pens”

What buyers complain about

Color35%

“not all colours as expected”

Quality-Overall12%

“they just weren't as good as they should have been”

Durability9%

“don't last much hence why I'm giving 4”

Ease Of Cleaning7%

“Not really washable”

Moist/Dry7%

“So dry immediately after opening”

Functionality-Overall6%

“did not work at all”

Grip3%

“there's nothing to grip with”

Strength1%

“My only minor note is that the box is a bit flimsy”

Smell1%

“Other products have a strong smell that makes me dizzy”

Top return reasons

Color18%

Functionality-Overall13%

Gifting Purpose12%

Value For Money10%

Quality-Overall7%

Size-Overall5%

Defective Material/Parts5%

Leak-Proof5%

Thin4%

Thickness4%

Common questions

Is washable felt tip pens for children profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 10 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (32/100).
How competitive is the washable felt tip pens for children niche?: 2 brands and 47 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in washable felt tip pens for children?: Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.2%.
When does demand for washable felt tip pens for children peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the washable felt tip pens for children niche?: Listings span £1.80–£8.02; the average listing price is £3.96 (sweet spot $15–$100). The average incumbent carries 11,483 reviews — the moat a new listing must climb.