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Washable Felt Tip Pens for Children

Fail

The top 5 brands take 100% of clicks, so Washable Felt Tip Pens for Children is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£85K/yr132K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
84%top-5 click share · 2 brands · 47 sellers

Flapen Score

Washable Felt Tip Pens for Children against its category

The dotted line is the Stationery & Office Supplies average. Past it, Washable Felt Tip Pens for Children is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washable Felt Tip Pens for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washable Felt Tip Pens for Children 132K times last year and spent an estimated £85K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
16.4%
Market size, estimated
£85Ka year
Peak month
December2.5× the quietest month
Top search term
washable felt tip pens for children38K searches a year

02 · Price

A sale here is worth £3.96.

Listings sell for £3.96 on average, from £1.80 to £8.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £3.96 that is £5K to £6K a year per listing.

Average price
£3.96under the $15 to $100 sweet spot
Price range
£1.80–£8.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Pens, Pencils & Writing Supplies. It carries 11,483 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Pens, Pencils & Writing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,483per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Washable Felt Tip Pens for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • CRAYOLA88%
  • Amazon Basics12%

Demand

Washable Felt Tip Pens for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Washable Felt Tip Pens for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washable felt tip pens for children38K/yr
  • washable pens16K/yr
  • washable markers17K/yr
  • washable pens for kids19K/yr
  • washable markers for kids11K/yr
  • washable colouring pens for kids10K/yr
  • childrens pens8K/yr
  • washable felt tips8K/yr
  • kids felt tip pens washable4K/yr

Reviews and returns

What reviews say buyers love and hate about Washable Felt Tip Pens for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color35%−0.01

not all colours as expected

Not accurate colours

Colours don't match lids

Quality-Overall12%−0.03

they just weren't as good as they should have been

Rubbish

the quality isn't great

Durability9%−0.02

don't last much hence why I'm giving 4

nearly all of them had ran out so cant use

They dont last ages

Ease Of Cleaning7%−0.04

Not really washable

Turns out these are not washable after all

Moist/Dry7%−0.04

So dry immediately after opening

some seem dry

Dry

Love

Color40%−0.01

Colours are good

Variety of colours

Great colours

Value For Money15%+2.48

Good price

Great value

Amazing value

Quality-Overall12%−0.03

I was surprised by the quality of these pens

Great felts

Excellent product

Washability7%+0.50

easy to wash

They are indeed washable

Washable

Fun/Entertainment Experience3%+0.20

keeps the kids entertained for hours

great fun for the kids

Great and fun to use for anyone

Return

0.2% Return rate 28% Fixable by listing

Color18%▅▃█▄▃▁

not all colours as expected

Not accurate colours

Colours don't match lids

Functionality-Overall13%▃▁█▄▅▅

did not work at all

not working properly

Gifting Purpose12%▆▁▁█▂▅
Value For Money10%▄█▆▃▁▆
Quality-Overall7%▅▄▁▁▆█

they just weren't as good as they should have been

Rubbish

the quality isn't great

FAQ

Common Washable Felt Tip Pens for Children questions

Answered from the same tracked data.