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Wall Planner 2023 Large

Fail

Prices span $3.12–$13.43, mostly outside the sweet spot, so Wall Planner 2023 Large is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£4K/yr18K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
49%top-5 click share · 15 brands · 28 sellers

Flapen Score

Wall Planner 2023 Large against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wall Planner 2023 Large is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Planner 2023 Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Planner 2023 Large 18K times last year and spent an estimated £4K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
3.1%
Market size, estimated
£4Ka year
Peak month
January4.4× the quietest month
Top search term
yearly planner11K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £3.12 to £13.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £6.43 that is £0 to £643 a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£3.12–£13.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£643
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #31 within Calendars, Planners & Personal Organisers. It carries 535 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
81%
Out of stock, average day
29.4%
Average rank
#31in Calendars, Planners & Personal Organisers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wall Planner 2023 Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£141£281£422£5621101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

28

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

34%

  • DITI Days13%
  • HLDI13%
  • THE BITS N BOBS SHOP13%
  • SULOLI12%
  • G4GADGET8%
  • HAZZI7%

Demand

Wall Planner 2023 Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Wall Planner 2023 Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yearly planner11K/yr
  • yearly wall planner5K/yr
  • wallplanner2K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Planner 2023 Large

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.16

overpriced for what you receive

Quite expensive

Seemed a bit overpriced for what it was

Quality-Overall10%−0.04

Rubbish

Terrible quality piece of tat

Really poor quality for the price

Advertised Vs Actual Product9%

Beware the false advertising

False advertising

Contains Sloppy Ads

Size-Overall9%+0.29

too big

Too small

Adhesion/Stickiness7%−0.09

Also, the adhesive doesnt hold it in the wall at all

doesnt stick to wall

The adhesive provided is simply useless

Love

Quality-Overall15%−0.04

Good quality piece of stationary

Excellent quality

Good product

Value For Money14%−0.16

Top Quality and Decent Price

Value for money

Value for money

Size-Overall12%+0.29

Great size

Excellent product good size handy especially in garage

Large enough

Ease Of Use12%+1.75

Easy to Use

simple, has nice blank note areas on the sides of each month and is easy to write on and rub off when using dry makers

Easy to read

Advertised Vs Actual Product10%

As per description

Exactly as described

Product looks like picture

Return

0.4% Return rate 67% Fixable by listing

Size-Overall44%█▇▅▆▅▂

too big

Too small

Quality-Overall11%▄▃▅▃█▇

Rubbish

Terrible quality piece of tat

Really poor quality for the price

Advertised Vs Actual Product11%▃▃▄█▄▅

Beware the false advertising

False advertising

Contains Sloppy Ads

Paper Quality6%▃█▃▇▁█

Its paper and not plastic coated so you can't use wipe board pens and wipe things off if you need to

A paper one would be better

Material Quality3%▁▁█▁█▁

FAQ

Common Wall Planner 2023 Large questions

Answered from the same tracked data.