Skip to content

Wall Planner 2023

Wall Planner 2023 shows low returns (0.5%), but a small market ($61K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 15Growth 16Conversion 51Competition 69Returns 97Price range 81Avg price 24Brand share 82Review moat 70Quality gap 60
This niche Category average

Is Wall Planner 2023 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wall Planner 2023 is a £61K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Wall Planner 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.6% over the last 90 days and 4.2% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr13K
Search volume / yr-17.6%169K
Conversion rate4.2%
Avg price£8.61

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers26 · 42
Top-5 product click share43%
Open market47%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement83%
New entrants (1y)15· 5 succeeded
Avg rating4.4★
Avg reviews714

Top Wall Planner 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

42

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • HLDI16%
  • THE BITS N BOBS SHOP12%
  • DITI Days9%
  • evelay9%
  • Hambli7%
  • TB1 Products6%

Wall Planner 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR4.2%Products40Brands26Top 5 Brands53%OOS Rate24.7%Rating4.4★Reviews714Avg BSR#152
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Top Wall Planner 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wall planner89K/yr
  • year planner31K/yr
  • yearly planner11K/yr
  • wall chart5K/yr
  • wall planners11K/yr
  • large wall planner5K/yr
  • yearly wall planner5K/yr
  • year calendar6K/yr
  • year wall planner5K/yr
  • 2024 wall planner119/yr

What reviews say buyers love and hate about Wall Planner 2023

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall16%

Excellent product

Ease Of Use12%

Easy to Use

Advertised Vs Actual Product11%

As per description

Size-Overall9%

Great size

Value For Money8%

Good value and exactly what I was looking for

What buyers complain about

60% of reviews
Value For Money13%

Seemed a bit overpriced for what it was

Size-Overall11%

too big

Adhesion/Stickiness9%

The adhesive provided is simply useless

Quality-Overall5%

Really poor quality for the price

Paper Quality5%

I'd have preferred a slightly heavier paper stock

Wall Planner 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Functionality-Overall
6%
3Paper Quality
4%
4Quality-Overall
4%
5Connectivity-Overall
3%

Common Wall Planner 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wall Planner 2023 53/100 on Amazon United Kingdom — Worth a look. The niche generates £61K/yr across 40 tracked products. 5 of 15 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Wall Planner 2023 on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 3.9× the quietest.