Skip to content

Wall Planner 2023

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $61K a year here, so Wall Planner 2023 is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£61K/yr169K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
43%top-5 click share · 26 brands · 42 sellers

Flapen Score

Wall Planner 2023 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wall Planner 2023 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Planner 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Planner 2023 169K times last year and spent an estimated £61K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.2%
Market size, estimated
£61Ka year
Peak month
January3.9× the quietest month
Top search term
wall planner89K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £3.12 to £70.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.61 that is £861 to £2K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£3.12–£70.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£861–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #152 within Calendars, Planners & Personal Organisers. It carries 714 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
24.7%
Average rank
#152in Calendars, Planners & Personal Organisers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
40

04 · Newcomers

Amazon counts 5 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wall Planner 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

42

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • HLDI16%
  • THE BITS N BOBS SHOP12%
  • DITI Days9%
  • evelay9%
  • Hambli7%
  • TB1 Products6%

Demand

Wall Planner 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Wall Planner 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall planner89K/yr
  • year planner31K/yr
  • yearly planner11K/yr
  • wall chart5K/yr
  • wall planners11K/yr
  • large wall planner5K/yr
  • yearly wall planner5K/yr
  • year calendar6K/yr
  • year wall planner5K/yr
  • 2024 wall planner119/yr

Reviews and returns

What reviews say buyers love and hate about Wall Planner 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.08

Seemed a bit overpriced for what it was

Quite expensive

not worth the price

Size-Overall11%−0.03

too big

Too small

Not suitable for my needs its bigger than I thought

Adhesion/Stickiness9%−0.08

The adhesive provided is simply useless

Doesn't stick

doesnt stick to wall

Quality-Overall5%+0.37

Really poor quality for the price

Cheap

Expensive for the quality

Paper Quality5%

I'd have preferred a slightly heavier paper stock

A paper one would be better

paper not as strong as I would have liked

Love

Quality-Overall16%+0.37

Excellent product

high quality with a smooth finish that works well with pens without excessive bleed through

GOOD QUALITY

Ease Of Use12%+1.08

Easy to Use

Easy to read

Easy to handle

Advertised Vs Actual Product11%+0.68

As per description

As described

Exactly as advertised

Size-Overall9%−0.03

Great size

Fast delivery good size

Nice and large

Value For Money8%−0.08

Good value and exactly what I was looking for

- Good value for money

Good value for money

Return

0.5% Return rate 59% Fixable by listing

Size-Overall46%█▆▆▇▆▄

too big

Too small

Not suitable for my needs its bigger than I thought

Functionality-Overall6%▆▅▁▃█▅
Paper Quality4%▃▆▃█▃▂

I'd have preferred a slightly heavier paper stock

A paper one would be better

paper not as strong as I would have liked

Quality-Overall4%▂█▄▄▃█

Really poor quality for the price

Cheap

Expensive for the quality

Connectivity-Overall3%▅█▁▃▅▆

I also cant connect my events from iPhone/outlook calendar

Must be connected to the mains at all times

The Issue: Persistent Network Unstable error

FAQ

Common Wall Planner 2023 questions

Answered from the same tracked data.