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53

wall planner 2023

Worth a look

Shows low returns (0.5%), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 16Conversion 51Competition 69Returns 97Price range 81Avg price 24Brand share 82Review moat 70Quality gap 60

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great£3.12–£70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good713.9

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.61

avg listing price — sweet spot $15–$100

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 169K searches

According to Flapen's Amazon United Kingdom niche tracking, wall planner 2023 is a £61K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

wall planner 2023 market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£86K–£108K
units × avg price
Conversion rate
4.2%
Avg BSR
#152
Page quality
0%
Prime
83%
Sponsored
83%
Out of stock
24.7%
Avg brand age
31 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

42

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • HLDI16%
  • THE BITS N BOBS SHOP12%
  • DITI Days9%
  • evelay9%
  • Hambli7%
  • TB1 Products6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Top wall planner 2023 search terms

  • wall planner89K/yr
  • year planner31K/yr
  • yearly planner11K/yr
  • wall chart5K/yr
  • wall planners11K/yr
  • large wall planner5K/yr
  • yearly wall planner5K/yr
  • year calendar6K/yr
  • year wall planner5K/yr
  • 2024 wall planner119/yr
All search terms

Top wall planner 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£5K12%£7K16%£10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wall planner 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Ease Of Use12%

“Easy to Use”

Advertised Vs Actual Product11%

“As per description”

Size-Overall9%

“Great size”

Value For Money8%

“Good value and exactly what I was looking for”

Document Organizing/Classification6%

“Great planner”

Paper Quality3%

“Beautiful, quality calendar on high quality paper”

Color3%

“Just love the colours of this”

Writing Experience2%

“Easy to write on”

Assembly/Installation2%

“Easy set up”

What buyers complain about

Value For Money13%

“Seemed a bit overpriced for what it was”

Size-Overall11%

“too big”

Adhesion/Stickiness9%

“The adhesive provided is simply useless”

Quality-Overall5%

“Really poor quality for the price”

Paper Quality5%

“I'd have preferred a slightly heavier paper stock”

Advertised Vs Actual Product4%

“Beware the false advertising”

Connectivity-Overall4%

“I also cant connect my events from iPhone/outlook calendar”

Thickness4%

“The markers are too thick”

Writing Experience3%

“and no space to write anything”

Assembly/Installation2%

“Don't like the set up”

Top return reasons

Size-Overall46%
Functionality-Overall6%
Paper Quality4%
Quality-Overall4%
Connectivity-Overall3%
Adhesion/Stickiness3%
Compatibility-Overall3%
Defective Material/Parts3%
Magnetic Strength/Adsorption3%
Wrinkles3%

Common questions

Is wall planner 2023 profitable to sell on Amazon United Kingdom?
The niche generates £61K/yr across 40 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the wall planner 2023 niche?
26 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in wall planner 2023?
Top complaints mined from reviews: Value For Money, Size-Overall, Adhesion/Stickiness. The return rate is 0.5%.
When does demand for wall planner 2023 peak?
Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the wall planner 2023 niche?
Listings span £3.12–£70.10; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.