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Visitor Lanyards

Maybe

The average product has only 30 reviews. But shoppers spend only $34K a year here, so Visitor Lanyards is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£34K/yr19K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
46%top-5 click share · 10 brands · 14 sellers

Flapen Score

Visitor Lanyards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Visitor Lanyards is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Visitor Lanyards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Visitor Lanyards 19K times last year and spent an estimated £34K. The top 5 brands take 85% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
13.3%
Market size, estimated
£34Ka year
Top search term
visitor lanyards14K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £5.81 to £47.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£5.81–£47.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #386 within Office Supplies. It carries 30 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#386in Office Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
30per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Visitor Lanyards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

10%

  • CKB LTD33%
  • JTENGYAO16%
  • RUIYELE16%
  • WDFCN12%
  • CENBEN8%
  • Customcardltd5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Visitor Lanyards search demand

Weekly searches over the year. Pick a range.

450350Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Visitor Lanyards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • visitor lanyards14K/yr
  • red visitor lanyards3K/yr
  • visitor lanyard2K/yr

Reviews and returns

What reviews say buyers love and hate about Visitor Lanyards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.25

most of them have broke already

Print wears a little after a while

Quality-Overall16%−0.09

they are not premium

Bad Quality

If I could give zero stars I would very bad quality

Thickness8%−0.04

Thinner than expected

Love

Quality-Overall19%−0.09

well-made

Great value and quality

The lanyards are good quality, nice and thick unlike some cheaper ones and the print is really bright and visible

Value For Money15%+0.25

excellent value for the quantity

Good value for a bag of 10

this makes a decent set for an event at a good price

Advertised Vs Actual Product14%+0.93

As advertised

As described

As expected

Exercise/Sports Suitability8%+0.97

10/10 perfect for training supplies

Training Supplies

Security6%+0.45

The ID card holders fit standard badges perfectly and stay secure

The clips feel secure

Secure & Reliable

Return

0.5% Return rate 46% Fixable by listing

Size-Overall23%▁▁▄█▁█
Color21%▁▆▃▄█▄
Safety Standards8%█▁▃▁▁▁
Certifications8%█▁▁▄▁▁
Quality-Overall8%▁▁▁▁█▃

they are not premium

Bad Quality

If I could give zero stars I would very bad quality

FAQ

Common Visitor Lanyards questions

Answered from the same tracked data.