Vision Board
FailShoppers spend only $31K a year here, so Vision Board is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £31K/yr108K searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 19 sellers
Flapen Score
Vision Board against its category
The dotted line is the Stationery & Office Supplies average. Past it, Vision Board is stronger. Inside it, weaker.
Market
The Vision Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vision Board 108K times last year and spent an estimated £31K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £31Ka year
- Peak month
- January8.7× the quietest month
- Top search term
- vision board105K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £4.88 to £25.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.13 that is £0 to £1K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £4.88–£25.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,091 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 12.1%
- Average rank
- #30in Office Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,091per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Vision Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rokeblau 60x40cm Large Bulletin Board Decorative Felt Pin Board 0.9cm Thick Foldable Photo Display Board with Self-Adhesive Tape Vision Board for School Home Kitchen Office Walls - Dark Camel
- Price
- £8.03
- Rating
- 4.2/5
- Reviews
- 655
- Age
- 1y ago

Cork Board 40CM x 60CM Pin Notice Office Memo School with Push Pins Board Requisite Needs Wooden Natural Frame Board
- Price
- £8.12
- Rating
- 4.2/5
- Reviews
- 2,799
- Age
- 5y ago

DOLLAR BOSS Pin Board Cork Board with Linen Double-Sided 1 Pack 30 X 40CM
- Price
- £13.00
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 3y ago

OWLKELA 60 x 40cm Linen Bulletin Board White Framed Corkboard White Oak Frame Linen Cork Board Vision Board and Decorative Hanging Pin Board
- Price
- £14.04
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 1y ago

REQUISITE NEEDS 30 x 40 Wooden Frame Cork Notice Message Board
- Price
- £5.95
- Rating
- 4.2/5
- Reviews
- 2,799
- Age
- 5y ago
Trending
90-day click momentum
Sawnfay 2027 Vision Board Sticker Book
- Price
- £12.38
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 6mo ago

Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 3mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall
- Price
- £14.19
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall
- Price
- £20.51
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago

Bumusty Cork Board Alternative 6-Pack Felt Pin Board Black
- Price
- £17.96
- Rating
- 4.6/5
- Reviews
- 1,406
- Age
- 1y ago
Newest
by launch date
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 3mo ago

Lifewit Cork Board Alternative 57 x 37.5 cm Bulletin Board with Self-Adhesive Foldable Decorative Felt Pin Board Vision Board Message Board with 20 Pushpins for Office Wall Decor Room Decor Oatmeal
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 4mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall
- Price
- £20.51
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall
- Price
- £14.19
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 4mo ago

Sawnfay 2027 Vision Board Sticker Book
- Price
- £12.38
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
15%
- rokeblau26%
- REQUISITE NEEDS19%
- Bumusty11%
- OWLKELA11%
- DOLLAR BOSS10%
- Lifewit8%
- Open — no brand owns it (6 brands, 15%)
Demand
Vision Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 8.7×
Reviews and returns
What reviews say buyers love and hate about Vision Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Cheap rubbish
Awful Quality, fell apart immediately
Not fit for purpose
Cord supplied too short
Smaller than expected cheaply made
slightly thin
A bit on the thin side
Really thin Given pins go right Through
Fairly flimsy
Not strong enough
It was not as sturdy as I thought it would be
I have tried absolutely everything to get this stupid thing to stick on the wall including the ridiculous things that came with it, I also bought commands chips, I bought more stickers, I even tried to use magnets, Velcro, its a stupid product because nothing sticks to the bloody felt
The glue to stick on wall is not strong enough it keeps falling
The product looks great just missing some adhesive patches that had come of the sheet in the envelope which has lost its stickiness
Love
Excellent quality
Great product
Item is very good
Easy to install
Very easy to put up with
Easy to put up
Did the job
As described
Spot on, does exactly what I needed
Excellent value
Perfect, price, size and good quality
Well worth the money
So easy to use
I also found them easy to apply
Very easy to put up with
Return
1.0% Return rate 81% Fixable by listing
Not fit for purpose
Cord supplied too short
Smaller than expected cheaply made
Bad quality
Cheap rubbish
Awful Quality, fell apart immediately
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vision Board questions
Answered from the same tracked data.









