vision board
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good1,090.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.88–£25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, vision board is a £31K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
vision board market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 12.1%
- Avg brand age
- 29 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
15%
- rokeblau26%
- REQUISITE NEEDS19%
- Bumusty11%
- OWLKELA11%
- DOLLAR BOSS10%
- Lifewit8%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 8.7×
Top vision board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rokeblau 60x40cm Large Bulletin Board Decorative Felt Pin Board 0.9cm Thick Foldable Photo Display Board with Self-Adhesive Tape Vision Board for School Home Kitchen Office Walls - Dark Camel
rokeblau£8.034.2★655 rev
Cork Board 40CM x 60CM Pin Notice Office Memo School with Push Pins Board Requisite Needs Wooden Natural Frame Board
REQUISITE NEEDS£8.124.2★2,799 rev
DOLLAR BOSS Pin Board Cork Board with Linen Double-Sided 1 Pack 30 X 40CM
DOLLAR BOSS£13.004.7★171 rev
OWLKELA 60 x 40cm Linen Bulletin Board White Framed Corkboard White Oak Frame Linen Cork Board Vision Board and Decorative Hanging Pin Board
OWLKELA£14.044.3★1,026 rev
REQUISITE NEEDS 30 x 40 Wooden Frame Cork Notice Message Board
REQUISITE NEEDS£5.954.2★2,799 rev
Newest
by launch date
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
Sawnfay£12.4650 rev
Lifewit Cork Board Alternative 57 x 37.5 cm Bulletin Board with Self-Adhesive Foldable Decorative Felt Pin Board Vision Board Message Board with 20 Pushpins for Office Wall Decor Room Decor Oatmeal
Lifewit£7.42106 rev
Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall
Lifewit£20.51456 rev
Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall
Lifewit£14.19456 rev
Sawnfay 2027 Vision Board Sticker Book
Sawnfay£12.38196 rev
Trending
90-day click momentumSawnfay 2027 Vision Board Sticker Book
Sawnfay£12.384.5★
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
Sawnfay£12.464.4★
Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall
Lifewit£14.194.7★
Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall
Lifewit£20.514.7★
Bumusty Cork Board Alternative 6-Pack Felt Pin Board Black
Bumusty£17.964.6★
What buyers say about vision board
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Easy to install”
“Did the job”
“Excellent value”
“So easy to use”
“Perfect size”
“I love the colour”
“It adhered to the wall easily”
“Sturdy and Elegant”
“Lightweight”
What buyers complain about
“Bad quality”
“Not fit for purpose”
“slightly thin”
“Fairly flimsy”
“I have tried absolutely everything to get this stupid thing to stick on the wall including the ridiculous things that came with it, I also bought commands chips, I bought more stickers, I even tried to use magnets, Velcro, its a stupid product because nothing sticks to the bloody felt”
“Misleading description”
“wish it wasn't so expensive”
“The screws on the back to hang it up dont screw in”
“not functional”
“it dropped off the wall within 2 hours”
Top return reasons
Common questions
- Is vision board profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the vision board niche?
- 12 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in vision board?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.0%.
- When does demand for vision board peak?
- Demand peaks in Jan–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the vision board niche?
- Listings span £4.88–£25.95; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.