How competitive is the Vision Board niche on Amazon United Kingdom?

12 brands and 19 sellers compete in Vision Board on Amazon United Kingdom. The top 5 Vision Board products take 54% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Vision Board?

Vision Board buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Vision Board niche?

Vision Board sells for £13.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.88–£25.95. The average incumbent carries 1,091 reviews — the moat a new listing must climb.

Vision Board

a small market ($31K/yr) — Vision Board doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vision Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vision Board is a £31K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Vision Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.4% over the last 90 days and 2.2% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr3K

Search volume / yr-32.4%108K

Conversion rate2.2%

Avg price£13.13

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 19

Top-5 product click share54%

Open market23%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Vision Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rokeblau 60x40cm Large Bulletin Board Decorative Felt Pin Board 0.9cm Thick Foldable Photo Display Board with Self-Adhesive Tape Vision Board for School Home Kitchen Office Walls - Dark Camel

Price: £8.03
Rating: 4.2/5
Reviews: 655
Age: 1y ago

Cork Board 40CM x 60CM Pin Notice Office Memo School with Push Pins Board Requisite Needs Wooden Natural Frame Board

Price: £8.12
Rating: 4.2/5
Reviews: 2,799
Age: 5y ago

DOLLAR BOSS Pin Board Cork Board with Linen Double-Sided 1 Pack 30 X 40CM

Price: £13.00
Rating: 4.7/5
Reviews: 171
Age: 3y ago

OWLKELA 60 x 40cm Linen Bulletin Board White Framed Corkboard White Oak Frame Linen Cork Board Vision Board and Decorative Hanging Pin Board

Price: £14.04
Rating: 4.3/5
Reviews: 1,026
Age: 1y ago

REQUISITE NEEDS 30 x 40 Wooden Frame Cork Notice Message Board

Price: £5.95
Rating: 4.2/5
Reviews: 2,799
Age: 5y ago

Newest

by launch date

Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women

Price: £12.46
Rating: 4.4/5
Reviews: 50
Age: 3mo ago

Lifewit Cork Board Alternative 57 x 37.5 cm Bulletin Board with Self-Adhesive Foldable Decorative Felt Pin Board Vision Board Message Board with 20 Pushpins for Office Wall Decor Room Decor Oatmeal

Price: £7.42
Rating: 4.5/5
Reviews: 106
Age: 4mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall

Price: £20.51
Rating: 4.7/5
Reviews: 456
Age: 4mo ago

Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall

Price: £14.19
Rating: 4.7/5
Reviews: 456
Age: 4mo ago

Sawnfay 2027 Vision Board Sticker Book

Price: £12.38
Rating: 4.5/5
Reviews: 196
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

15%

rokeblau26%
REQUISITE NEEDS19%
Bumusty11%
OWLKELA11%
DOLLAR BOSS10%
Lifewit8%
Open — no brand owns it (6 brands, 15%)

Vision Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR2.2%Products25Brands12Top 5 Brands77%OOS Rate12.1%Rating4.4★Reviews1,091Avg BSR#30

Peak months: Jan, Dec · busiest ÷ quietest = 8.7×

What reviews say buyers love and hate about Vision Board

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall21%

“Excellent quality”

Assembly/Installation10%

“Easy to install”

Advertised Vs Actual Product10%

“Did the job”

Value For Money7%

“Excellent value”

Ease Of Use6%

“So easy to use”

What buyers complain about

73% of reviews

Quality-Overall16%

“Bad quality”

Size-Overall15%

“Not fit for purpose”

Thickness9%

“slightly thin”

Strength8%

“Fairly flimsy”

Adhesion/Stickiness6%

“I have tried absolutely everything to get this stupid thing to stick on the wall including the ridiculous things that came with it, I also bought commands chips, I bought more stickers, I even tried to use magnets, Velcro, its a stupid product because nothing sticks to the bloody felt”

Vision Board return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

63%

2Color

3Quality-Overall

4Defective Material/Parts

5Thin

Common Vision Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vision Board 41/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.