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Vision Board

Fail

Shoppers spend only $31K a year here, so Vision Board is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£31K/yr108K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
54%top-5 click share · 12 brands · 19 sellers

Flapen Score

Vision Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, Vision Board is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vision Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vision Board 108K times last year and spent an estimated £31K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
2.2%
Market size, estimated
£31Ka year
Peak month
January8.7× the quietest month
Top search term
vision board105K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £4.88 to £25.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.13 that is £0 to £1K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£4.88–£25.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,091 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.1%
Average rank
#30in Office Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,091per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Vision Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

15%

  • rokeblau26%
  • REQUISITE NEEDS19%
  • Bumusty11%
  • OWLKELA11%
  • DOLLAR BOSS10%
  • Lifewit8%
  • Open — no brand owns it (6 brands, 15%)

Demand

Vision Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 8.7×

Reviews and returns

What reviews say buyers love and hate about Vision Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.54

Bad quality

Cheap rubbish

Awful Quality, fell apart immediately

Size-Overall15%−0.07

Not fit for purpose

Cord supplied too short

Smaller than expected cheaply made

Thickness9%−0.15

slightly thin

A bit on the thin side

Really thin Given pins go right Through

Strength8%−0.03

Fairly flimsy

Not strong enough

It was not as sturdy as I thought it would be

Adhesion/Stickiness6%

I have tried absolutely everything to get this stupid thing to stick on the wall including the ridiculous things that came with it, I also bought commands chips, I bought more stickers, I even tried to use magnets, Velcro, its a stupid product because nothing sticks to the bloody felt

The glue to stick on wall is not strong enough it keeps falling

The product looks great just missing some adhesive patches that had come of the sheet in the envelope which has lost its stickiness

Love

Quality-Overall21%+0.54

Excellent quality

Great product

Item is very good

Assembly/Installation10%+1.49

Easy to install

Very easy to put up with

Easy to put up

Advertised Vs Actual Product10%−0.03

Did the job

As described

Spot on, does exactly what I needed

Value For Money7%

Excellent value

Perfect, price, size and good quality

Well worth the money

Ease Of Use6%+0.19

So easy to use

I also found them easy to apply

Very easy to put up with

Return

1.0% Return rate 81% Fixable by listing

Size-Overall63%█▇█▇▇█

Not fit for purpose

Cord supplied too short

Smaller than expected cheaply made

Color9%▃▄▆▅█▄
Quality-Overall4%██▅▄▂▄

Bad quality

Cheap rubbish

Awful Quality, fell apart immediately

Defective Material/Parts3%▁█▄▂▄▂
Thin2%▁▆▁▂▃█

FAQ

Common Vision Board questions

Answered from the same tracked data.