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Valentines Wrapping Paper

Fail

Demand is soft, at -95.9% this quarter, so Valentines Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£42K/yr101K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 33 sellers

Flapen Score

Valentines Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Valentines Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Wrapping Paper 101K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
8.4%
Market size, estimated
£42Ka year
Peak month
February85.4× the quietest month
Top search term
heart wrapping paper21K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.93 to £8.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.98 that is £1K to £2K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.93–£8.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #751 within Paper. It carries 218 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#751in Paper
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Valentines Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 98%

Open market

29%

  • eco wrap19%
  • Dyefor16%
  • deleco15%
  • Eurowrap7%
  • DOJoykey7%
  • MeiLang7%

Demand

Valentines Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 85.4×

Search terms

Top Valentines Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart wrapping paper21K/yr
  • love heart wrapping paper5K/yr
  • valentines wrapping paper44K/yr
  • valentines wrapping paper roll7K/yr
  • valentine wrapping paper8K/yr
  • valentines day wrapping paper7K/yr
  • valentines gift wrap5K/yr
  • valentines paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.10

Not good for value

A bit pricey

Size-Overall19%+0.28

These sheets of paper are very big

I have seen reviews criticising the small size

Thickness13%−0.08

Thin and see through

the actual thickness is so thin you can see through the paper to the item below is so its not great paper

Smell13%−0.04

Unfortunately, my order arrived with what appeared to be a drink stain on one corner, and the paper had a very strong unpleasant smell, making it unusable

Advertised Vs Actual Product13%−0.06

I dont understand why it can be advertised as something

Not as described

Love

Quality-Overall50%+3.66

Amazing quality

This quality paper cones on three generous rolls - a very large amount of wrapping paper to have at hand

Very good quality and beautiful patterns

Value For Money11%+0.10

Really good for the price

Great value for money

Worth it

Thickness7%−0.08

It is really thick

.Really thick huge sheets goes a long way

Beautiful thick gift wrap would 100% buy again thank you

Design-Overall6%0.00

Beautiful design

Great value and artistic design

The design is quite simple

Advertised Vs Actual Product5%−0.06

As advertised

looked exactly like the images shown

exactly as described

Return

0.2% Return rate 83% Fixable by listing

Size-Overall50%██▁▁▆▃

These sheets of paper are very big

I have seen reviews criticising the small size

Value For Money17%▁▁▁▁█▁

Not good for value

A bit pricey

Color17%▁▁██▁▁
Shape/Style8%▁▁▁▁▁█
Advertised Vs Actual Product8%▁▁▁▁▁█

I dont understand why it can be advertised as something

Not as described

FAQ

Common Valentines Wrapping Paper questions

Answered from the same tracked data.