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Valentines Wrapping Paper

Fail

Demand is soft, at -95.9% this quarter, so Valentines Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£42K/yr101K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 33 sellers

Flapen Score

Valentines Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Valentines Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Wrapping Paper 101K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
8.4%
Market size, estimated
£42Ka year
Peak month
February85.4× the quietest month
Top search term
heart wrapping paper21K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.93 to £8.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.98 that is £1K to £2K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.93–£8.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #751 within Paper. It carries 218 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#751in Paper
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
22

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Valentines Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

33

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 98%

Open market

29%

  • eco wrap19%
  • Dyefor16%
  • deleco15%
  • Eurowrap7%
  • DOJoykey7%
  • MeiLang7%

Demand

Valentines Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 85.4×

Search terms

Top Valentines Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart wrapping paper21K/yr
  • love heart wrapping paper5K/yr
  • valentines wrapping paper44K/yr
  • valentines wrapping paper roll7K/yr
  • valentine wrapping paper8K/yr
  • valentines day wrapping paper7K/yr
  • valentines gift wrap5K/yr
  • valentines paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Wrapping Paper

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“Not good for value”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Valentines Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data