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Valentines Gift Bag

Fail

Demand is soft, at -98.8% this quarter, so Valentines Gift Bag is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£31K/yr131K searches / yr
90-day growth
-98.8%search demand this quarter
Competition
84%top-5 click share · 7 brands · 13 sellers

Flapen Score

Valentines Gift Bag against its category

The dotted line is the Stationery & Office Supplies average. Past it, Valentines Gift Bag is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Gift Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Gift Bag 131K times last year and spent an estimated £31K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -98.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-98.8%
Conversion, latest week
8.2%
Market size, estimated
£31Ka year
Peak month
February332.6× the quietest month
Top search term
heart gift bag8K searches a year

02 · Price

A sale here is worth £2.86.

Listings sell for £2.86 on average, from £1.70 to £3.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £2.86 that is £715 to £1K a year per listing.

Average price
£2.86under the $15 to $100 sweet spot
Price range
£1.70–£3.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£715–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #1,106 within Envelopes & Mailing Supplies. It carries 465 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
34.8%
Average rank
#1,106in Envelopes & Mailing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Valentines Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Eurowrap24%
  • Hallmark19%
  • AKH16%
  • Virelle14%
  • Design By Violet11%
  • UK Greetings10%
  • Open — no brand owns it (1 brand, 6%)

Demand

Valentines Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 332.6×

Search terms

Top Valentines Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart gift bag8K/yr
  • valentines gift bag48K/yr
  • valentine bag3K/yr
  • gift bag valentines3K/yr
  • valentines bag15K/yr
  • valentines gift bags7K/yr
  • valentine gift bag6K/yr
  • valentines day gift bag7K/yr
  • valentines bags4K/yr
  • valentines gift bag large4K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Gift Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall69%−0.29

Very small

Not as big as I hoped

More medium size than large

Value For Money6%−0.05

Bit pricey

the it was a bit pricey for one gift bag

Love

Quality-Overall27%+2.38

The bag is very good quality

Good quality

I really appreciated the quality of the item

Gifting Purpose20%+0.88

Lovely little gift bag

Beautiful bag perfect for valentines gifts

Size-Overall18%−0.29

Great size

Nice small

It was a perfect size for a large box of chocolates,a candle and a bottle of champagne

Value For Money11%−0.05

Great value for money

Both were low cost

Value For Money

Strength8%+0.73

It feels quite sturdy

Strong sturdy bag

Nice sturdy gift bag more medium size than large though

Return

0.3% Return rate 96% Fixable by listing

Size-Overall96%█▇████

Very small

Not as big as I hoped

More medium size than large

Value For Money4%▁█▁▁▁▁

Bit pricey

the it was a bit pricey for one gift bag

FAQ

Common Valentines Gift Bag questions

Answered from the same tracked data.