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Valentines Card

Fail

Demand is soft, at -99.8% this quarter, so Valentines Card is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£170K/yr1.5M searches / yr
90-day growth
-99.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 18 sellers

Flapen Score

Valentines Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Valentines Card is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Card 1.5M times last year and spent an estimated £170K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -99.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-99.8%
Conversion, latest week
2.8%
Market size, estimated
£170Ka year
Peak month
February2883.7× the quietest month
Top search term
valentines card727K searches a year

02 · Price

A sale here is worth £4.04.

Listings sell for £4.04 on average, from £3.27 to £8.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £4.04 that is £2K to £3K a year per listing.

Average price
£4.04under the $15 to $100 sweet spot
Price range
£3.27–£8.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #541 within Cards & Card Stock. It carries 178 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#541in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Valentines Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

18

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

12%

  • BestaFiesta38%
  • Absolutely Yours14%
  • KoCentral12%
  • Lovobird9%
  • Goodwill Home Treasures Limited8%
  • BYANIKA7%
  • Open — no brand owns it (2 brands, 12%)

Demand

Valentines Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2883.7×

Search terms

Top Valentines Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • valentines card727K/yr
  • valentines day card71K/yr
  • valentines day card for her13K/yr
  • valentines cards for him140K/yr
  • valentine card39K/yr
  • valentines cards48K/yr
  • valentine cards18K/yr
  • valentines card for her111K/yr
  • funny valentines card17K/yr
  • happy valentines day card13K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Card

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“maybe its a cost thing”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Valentines Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data