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Valentines Card

Fail

Demand is soft, at -99.8% this quarter, so Valentines Card is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£170K/yr1.5M searches / yr
90-day growth
-99.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 18 sellers

Flapen Score

Valentines Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Valentines Card is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Card 1.5M times last year and spent an estimated £170K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -99.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-99.8%
Conversion, latest week
2.8%
Market size, estimated
£170Ka year
Peak month
February2883.7× the quietest month
Top search term
valentines card727K searches a year

02 · Price

A sale here is worth £4.04.

Listings sell for £4.04 on average, from £3.27 to £8.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £4.04 that is £2K to £3K a year per listing.

Average price
£4.04under the $15 to $100 sweet spot
Price range
£3.27–£8.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #541 within Cards & Card Stock. It carries 178 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#541in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Valentines Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • BestaFiesta38%
  • Absolutely Yours14%
  • KoCentral12%
  • Lovobird9%
  • Goodwill Home Treasures Limited8%
  • BYANIKA7%
  • Open — no brand owns it (2 brands, 12%)

Demand

Valentines Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2883.7×

Search terms

Top Valentines Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines card727K/yr
  • valentines day card71K/yr
  • valentines day card for her13K/yr
  • valentines cards for him140K/yr
  • valentine card39K/yr
  • valentines cards48K/yr
  • valentine cards18K/yr
  • valentines card for her111K/yr
  • funny valentines card17K/yr
  • happy valentines day card13K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.04

maybe its a cost thing

expensive

feels more expensive than it is

Size-Overall11%−0.05

Smaller than I was expecting

It's a small thing, but

Quite small so check the size prior to buying

Stain Resistance7%−0.05

Envelope stains

Quality-Overall7%+3.33

Poor standards

Very poor

Smudge Resistance4%−0.01

it smudges and looks messy

Love

Quality-Overall41%+3.33

this is comparable to other cards of similar quality

Good quality card

Excellent quality

Value For Money14%−0.04

Good Value for the Money

Decent price

Good value

Design-Overall10%+0.79

Beautiful Design

I love the design of this card

The matchstick design is clever

Paper Quality4%0.00

The paper quality is great

Great quality card

The paper is thick and robust

Ease Of Use4%+0.24

It has a simple

easy to write on with a standard biro

Simple and great value too

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall100%▁█▁▁▁▁

Poor standards

Very poor

FAQ

Common Valentines Card questions

Answered from the same tracked data.