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Uncle Birthday Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.25–$3.38, mostly outside the sweet spot, so Uncle Birthday Card is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£78K/yr205K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
37%top-5 click share · 22 brands · 37 sellers

Flapen Score

Uncle Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Uncle Birthday Card is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uncle Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uncle Birthday Card 205K times last year and spent an estimated £78K. The top 5 brands take 57% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
13.0%
Market size, estimated
£78Ka year
Peak month
March1.7× the quietest month
Top search term
uncle birthday card146K searches a year

02 · Price

A sale here is worth £2.93.

Listings sell for £2.93 on average, from £1.25 to £3.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £2.93 that is £733 to £1K a year per listing.

Average price
£2.93under the $15 to $100 sweet spot
Price range
£1.25–£3.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£733–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #3,140 within Cards & Card Stock. It carries 212 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#3,140in Cards & Card Stock
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Uncle Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

37

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

37%

Top 20: 83%

Open market

35%

  • Piccadilly Greetings19%
  • Nokular11%
  • Hey Chimp10%
  • Old English Company9%
  • Huxters9%
  • Stuff48%

Demand

Uncle Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Uncle Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uncle birthday card146K/yr
  • uncle card12K/yr
  • birthday card uncle12K/yr
  • uncle birthday cards11K/yr
  • happy birthday uncle card6K/yr
  • uncle card birthday6K/yr
  • happy birthday uncle5K/yr
  • birthday card for uncle5K/yr
  • uncle birthday4K/yr

Reviews and returns

What reviews say buyers love and hate about Uncle Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.01

Although this is larger than the card

A little bit smaller than expected

Quality-Overall17%−0.01

Its a bit cheap looking

Writing Experience17%−0.12

Bad writing

Advertised Vs Actual Product17%−0.01

Not as advertised

Value For Money3%+3.52

Only reason Im giving 4 stars instead of 5 is because it is quite basic for the price

Love

Value For Money37%+3.52

Great value

Great Value

Good value

Quality-Overall27%−0.01

Good quality

Good quality card

good quality card

Advertised Vs Actual Product10%−0.01

Exactly as described

Just right

Thank you as described

Design-Overall7%+0.38

Nice Design

Its quite a simple design

Purchased for a 30 year-old the design was stylish

Size-Overall4%+0.01

Great size

Good sized card

Lovely car and a decent size

Return

0.1% Return rate 50% Fixable by listing

Size-Overall50%▁▁▆▁█▁

Although this is larger than the card

A little bit smaller than expected

Defective Material/Parts10%▁▁▁▁▁█
Stitch/Finish/Polish10%▁▁█▁▁▁
Quality-Overall10%▁▁▁▁█▁

Its a bit cheap looking

Gifting Purpose10%▁▁▁▁▁█

FAQ

Common Uncle Birthday Card questions

Answered from the same tracked data.