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Treasury Tags

Fail

Prices span $2.44–$5.75, mostly outside the sweet spot, so Treasury Tags is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£66K/yr97K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
65%top-5 click share · 13 brands · 37 sellers

Flapen Score

Treasury Tags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Treasury Tags is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treasury Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Treasury Tags 97K times last year and spent an estimated £66K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
16.6%
Market size, estimated
£66Ka year
Peak month
September2.1× the quietest month
Top search term
treasury tags88K searches a year

02 · Price

A sale here is worth £4.12.

Listings sell for £4.12 on average, from £2.44 to £5.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.12 that is £4K to £5K a year per listing.

Average price
£4.12under the $15 to $100 sweet spot
Price range
£2.44–£5.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Office Supplies. It carries 222 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Office Supplies
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Treasury Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Paper Sense42%
  • Q-Connect22%
  • SIYUPU11%
  • LIYANHU4%
  • Blunesta4%
  • Solvayne3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Treasury Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Treasury Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treasury tags88K/yr
  • treasury tags mixed sizes3K/yr
  • treasury tags 76mm3K/yr
  • paper ties3K/yr

Reviews and returns

What reviews say buyers love and hate about Treasury Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.04

Really cheap and unsatisfactory - proof that you always get what you pay for - do yourself a favour and pay a bit more

Quality could be better

Rubbish

Size-Overall14%−0.14

Not fit for purpose

found they were too small for the job

Tag ends too small

Functionality-Overall11%−0.11

Don't work

Avoid, totally ineffective

These have not worked the way I wanted

Paper Quality9%

Awful the end line of the treasury tags isn't long enough so just falls through the hole of paper

it falls through the holes in the paper

Paper Compatibility8%−0.08

They just fall through the holes in the paper as they dont open up

paper slips out

Love

Advertised Vs Actual Product35%+3.38

As advertised

As described

Just what I needed

Quality-Overall23%−0.04

Excellent product

good quality strong

Great quality

Ease Of Use10%+0.33

easy to use

Easy and fun to use

does the job They are easy to use

Adhesion/Stickiness7%+0.61

Great tags

Paper Quality7%

Paper holding

Return

0.4% Return rate 60% Fixable by listing

Size-Overall53%█▆▆▄▅▅

Not fit for purpose

found they were too small for the job

Tag ends too small

Quality-Overall16%▃▁█▄▁▇

Really cheap and unsatisfactory - proof that you always get what you pay for - do yourself a favour and pay a bit more

Quality could be better

Rubbish

Functionality-Overall7%▁█▃▄▁▁

Don't work

Avoid, totally ineffective

These have not worked the way I wanted

Value For Money6%▁▁▁▁█▁

They're worth nothing

Waste of money

I don't believe them to be value for money

Metal Quality4%

FAQ

Common Treasury Tags questions

Answered from the same tracked data.