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Travel Journal

Fail

Prices span $5.03–$17.88, mostly outside the sweet spot, so Travel Journal is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£94K/yr307K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
56%top-5 click share · 22 brands · 44 sellers

Flapen Score

Travel Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Travel Journal is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Journal 307K times last year and spent an estimated £94K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
2.5%
Market size, estimated
£94Ka year
Peak month
December3.6× the quietest month
Top search term
travel journal165K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £5.03 to £17.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.20 that is £1K to £3K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£5.03–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #185 within Calendars, Planners & Personal Organisers. It carries 729 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#185in Calendars, Planners & Personal Organisers
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Travel Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

44

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

56%

Top 20: 88%

Open market

33%

  • Rachel Ellen Designs Ltd19%
  • Peter Pauper Press19%
  • gateway2211%
  • Bibi & Beau7%
  • Grupo Erik6%
  • Cauliflower Journals5%

Demand

Travel Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Travel Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel journal165K/yr
  • travel journals for women41K/yr
  • travel notebook18K/yr
  • travel diary20K/yr
  • travel planner25K/yr
  • travel journal for men11K/yr
  • holiday journal6K/yr
  • personalised travel journal5K/yr
  • travel diary journal6K/yr
  • travel journals5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Journal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.07

Feel it was overpriced for the quality of the book

Unknown Quality

I had no idea if the quality matched the purchase price

Durability13%+0.54

certainly won't be the last

Thickness13%−0.05

it very thick

Adhesion/Stickiness13%−0.06

its no good for sticking anything in

Value For Money10%

Not worth the money

Overpriced

Love

Quality-Overall26%−0.07

Quality notebook

Good quality

Great product

Paper Quality15%+1.62

Thickness od paper perfect for all kinds of inks

The paper quality is good

Fabulous journal

Value For Money11%

Great Value for money

Worth it

Great value-for-money

Color7%+0.38

pretty colour

Looks OK and a nice colour. sage green

Good size and cute colour. pink

Size-Overall5%

It is a nice size so it doesnt take up too much space in a bag

a nice size for travelling

Handy size

Return

0.7% Return rate 50% Fixable by listing

Size-Overall23%▃█▆▆▇▆

Small

Too small for writing

Color12%█▁▆▄▄▁
Paper Quality12%▄▁▆▄█▁
Quality-Overall12%▇▁▄█▂█

Feel it was overpriced for the quality of the book

Unknown Quality

I had no idea if the quality matched the purchase price

Advertised Vs Actual Product6%▇▁▁█▇█

FAQ

Common Travel Journal questions

Answered from the same tracked data.