Is travel journal profitable to sell on Amazon United Kingdom?

The niche generates £94K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).

How competitive is the travel journal niche?

22 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in travel journal?

Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 0.7%.

When does demand for travel journal peak?

Demand peaks in Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the travel journal niche?

Listings span £5.03–£17.88; the average listing price is £12.20 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

travel journal

Skip it

Prices mostly outside the sweet spot ($5.03–$17.88) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good729.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.20

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£94K

£94K/yr · 307K searches

Price range

Bad£5.03–£17.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, travel journal is a £94K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

travel journal market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £98K–£122K; units × avg price
Conversion rate: 2.5%
Avg BSR: #185
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 13.5%
Avg brand age: 38 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

56%

Top 20: 88%

Open market

33%

Rachel Ellen Designs Ltd19%
Peter Pauper Press19%
gateway2211%
Bibi & Beau7%
Grupo Erik6%
Cauliflower Journals5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.6×

Open Trend

Top travel journal search terms

travel journal165K/yr +8.9%1.3% conv.
travel journals for women41K/yr +13.4%2.2% conv.
travel notebook18K/yr -1.0%0.7% conv.
travel diary20K/yr +12.5%1.5% conv.
travel planner25K/yr -27.1%1.1% conv.
travel journal for men11K/yr -14.7%2.7% conv.
holiday journal6K/yr +39.7%1.0% conv.
personalised travel journal5K/yr +6.5%0.4% conv.
travel diary journal6K/yr -12.4%2.9% conv.
travel journals5K/yr -15.7%0.7% conv.

All search terms

Top travel journal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soft Covered Travel Planner & Journal with 4 Tabbed Sections and So The Adventure Begins.

Rachel Ellen Designs Ltd£9.354.6★503 rev

Page-A-Day Artisan Travel Journal (Diary Vegan Leather Notebook)

Peter Pauper Press£8.314.7★2,426 rev

Travel Journal - Memory Book for Travel and Holidays - Journalling and Photo Space - 136 pages for 15 Trips. Includes Photo Corner Stickers. In Gift Sleeve. Travel Gift for Women and Men - A5 Green

gateway22£16.784.6★203 rev

Cauliflower Journals Travel Journal: A5 Hardback Planner & Diary with Themed Pages Including Checklists Itineraries & Pages for Planning & Recording Holiday Adventures Trip Planner Bucket List

Cauliflower Journals£8.044.1★32 rev

COMOOKA Travel Journal Leather Notebook A5 for Women Men Vintage Journal Refillable with Blank Pages Travellers Notebooks Diary

COMOOKA£9.080.0★0 rev

Newest

by launch date

COMOOKA Travel Journal Leather Notebook A5 for Women Men Vintage Journal Refillable with Blank Pages Travellers Notebooks Diary

COMOOKA£9.080 rev

4mo ago

Scribble & Dot Travel Journal - Comprehensive Notebook for Travelers to Plan & Reflect on Holidays & Trips. Keepsake Travel Gift Box Included

Scribble & Dot£16.1838 rev

10mo ago

Thboxes PU Leather Journal Notebook A5 Refillable Diary 23 X 16 cm (Pink)

Thboxes£7.41150 rev

11mo ago

Travel Planner & Holiday Journal for 16 Trips Adventure Scrapbook Bucket List & Travel Diary for Women Men & Couples Gift for Travellers | Sage Green

Bibi & Beau£15.8566 rev

1y ago

Travel Planner & Holiday Journal for 16 Trips Navy Adventure Scrapbook Bucket List & Travel Diary for Women Men & Couples Gift for Travellers

Bibi & Beau£15.7866 rev

1y ago

What buyers say about travel journal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Quality notebook”

Paper Quality15%

“Thickness od paper perfect for all kinds of inks”

Value For Money11%

“Great Value for money”

Color7%

“pretty colour”

Size-Overall5%

“It is a nice size so it doesnt take up too much space in a bag”

Document Organizing/Classification4%

“It has many pages which are great to use including a packing list, contact information where I can put contacts of family and friends and also places Im staying”

Portability3%

“its practical and easy to use, and its something youre likely to keep and look back on rather than forgetting about once the trips over”

Strength3%

“Very sturdy”

Durability3%

“its very durable too”

Ease Of Use3%

“easy to follow”

What buyers complain about

Quality-Overall19%

“Feel it was overpriced for the quality of the book”

Durability13%

“certainly won't be the last”

Thickness13%

“it very thick”

Adhesion/Stickiness13%

“its no good for sticking anything in”

Value For Money10%

“Not worth the money”

Size-Overall6%

“Small”

Writing Experience6%

“Too small for writing”

Leather Quality4%

“Its NOT LEATHER it's Fake plastic”

Strength2%

“Its quite a chunky notebook though”

Top return reasons

Size-Overall23%

Color12%

Paper Quality12%

Quality-Overall12%

Advertised Vs Actual Product6%

Weight Heavy6%

Gifting Purpose5%

Functionality-Overall3%

Value For Money2%

Defective Material/Parts2%

Common questions

Is travel journal profitable to sell on Amazon United Kingdom?: The niche generates £94K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
How competitive is the travel journal niche?: 22 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in travel journal?: Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 0.7%.
When does demand for travel journal peak?: Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the travel journal niche?: Listings span £5.03–£17.88; the average listing price is £12.20 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.