Skip to content

Travel Journal

prices mostly outside the sweet spot ($5.03–$17.88) — Travel Journal doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 23Growth 30Conversion 31Competition 48Returns 97Price range 22Avg price 52Brand share 72Review moat 69Quality gap 24
This niche Category average

Is Travel Journal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Journal is a £94K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Travel Journal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 2.5% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr10K
Search volume / yr+4.3%307K
Conversion rate2.5%
Avg price£12.20

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers22 · 44
Top-5 product click share56%
Open market38%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement97%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews729

Top Travel Journal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

44

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

56%

Top 20: 88%

Open market

33%

  • Rachel Ellen Designs Ltd19%
  • Peter Pauper Press19%
  • gateway2211%
  • Bibi & Beau7%
  • Grupo Erik6%
  • Cauliflower Journals5%

Travel Journal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR2.5%Products31Brands22Top 5 Brands62%OOS Rate13.5%Rating4.6★Reviews729Avg BSR#185
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Top Travel Journal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel journal165K/yr
  • travel journals for women41K/yr
  • travel notebook18K/yr
  • travel diary20K/yr
  • travel planner25K/yr
  • travel journal for men11K/yr
  • holiday journal6K/yr
  • personalised travel journal5K/yr
  • travel diary journal6K/yr
  • travel journals5K/yr

What reviews say buyers love and hate about Travel Journal

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall26%

Quality notebook

Paper Quality15%

Thickness od paper perfect for all kinds of inks

Value For Money11%

Great Value for money

Color7%

pretty colour

Size-Overall5%

It is a nice size so it doesnt take up too much space in a bag

What buyers complain about

85% of reviews
Quality-Overall19%

Feel it was overpriced for the quality of the book

Durability13%

certainly won't be the last

Thickness13%

it very thick

Adhesion/Stickiness13%

its no good for sticking anything in

Value For Money10%

Not worth the money

Travel Journal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Color
12%
3Paper Quality
12%
4Quality-Overall
12%
5Advertised Vs Actual Product
6%

Common Travel Journal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Journal 45/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.
Search demand for Travel Journal on Amazon United Kingdom peaks in Dec, where the busiest month runs 3.6× the quietest.