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Travel Journal

Fail

Prices span $5.03–$17.88, mostly outside the sweet spot, so Travel Journal is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£94K/yr307K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
56%top-5 click share · 22 brands · 44 sellers

Flapen Score

Travel Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Travel Journal is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Journal 307K times last year and spent an estimated £94K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
2.5%
Market size, estimated
£94Ka year
Peak month
December3.6× the quietest month
Top search term
travel journal165K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £5.03 to £17.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.20 that is £1K to £3K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£5.03–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #185 within Calendars, Planners & Personal Organisers. It carries 729 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#185in Calendars, Planners & Personal Organisers
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Travel Journal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

44

Est. top-5 brand share

62%

Top 20: 98%

Est. top-5 click share

56%

Top 20: 88%

Open market

33%

  • Rachel Ellen Designs Ltd19%
  • Peter Pauper Press19%
  • gateway2211%
  • Bibi & Beau7%
  • Grupo Erik6%
  • Cauliflower Journals5%

Demand

Travel Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Travel Journal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel journal165K/yr
  • travel journals for women41K/yr
  • travel notebook18K/yr
  • travel diary20K/yr
  • travel planner25K/yr
  • travel journal for men11K/yr
  • holiday journal6K/yr
  • personalised travel journal5K/yr
  • travel diary journal6K/yr
  • travel journals5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Journal

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Feel it was overpriced for the quality of the book”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Journal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data