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Trading Card Holder

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $66K a year here, so Trading Card Holder is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£66K/yr115K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
39%top-5 click share · 29 brands · 75 sellers

Flapen Score

Trading Card Holder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Trading Card Holder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trading Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trading Card Holder 115K times last year and spent an estimated £66K. The top 5 brands take 57% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
4.5%
Market size, estimated
£66Ka year
Peak month
December1.4× the quietest month
Top search term
tcg binder44K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £1.89 to £27.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.65 that is £1K to £3K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£1.89–£27.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #80 within Office Supplies. It carries 1,471 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#80in Office Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,471per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Trading Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

75

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

39%

Top 20: 73%

Open market

37%

  • TiopLior22%
  • Card Guardian11%
  • WISYOK8%
  • Vault X8%
  • Mlikero7%
  • JUSONEY6%

Demand

Trading Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Trading Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tcg binder44K/yr
  • 9 pocket binder9K/yr
  • card collection folder14K/yr
  • trading card holder12K/yr
  • mtg binder10K/yr
  • card folders10K/yr
  • mtg card binder7K/yr
  • card book6K/yr
  • card holder book3K/yr

Reviews and returns

What reviews say buyers love and hate about Trading Card Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.03

Huge

Very small

Does not fit

Quality-Overall12%+1.01

Not great quality bit flimsy

Cheap Quality - Good Enough Not Great - Bit Small

Poor Quality

Strength9%−0.03

Very flimsy

Not heavy-duty

not very sturdy

Value For Money8%−0.02

£8.99 isn't cheap

Slightly more pricey

Not the cheapest case out there

Grip4%

Case Slips Off Easily

The case slides off when pushed from the side

Pages are a little slippery

Love

Quality-Overall31%+1.01

Amazing quality

I was pleasantly surprised by the quality of the cover

Excellent quality wallets, helped me get my office in order, very pleased, good quality, speedy delivery & relatively strong enough for what I need them for

Collectibles13%+1.72

having my collection at home these are ideal

Perfect items for your collections

Fantastic album

Value For Money10%−0.02

Good Value

Value for Money

Good value for money

Advertised Vs Actual Product8%

Better than I expected

Exactly as described

Exactly what I was looking for

Strength5%−0.03

The slots are fairly robust

Magnets are strong

Strong and Sturdy

Return

0.5% Return rate 63% Fixable by listing

Size-Overall49%█▆▆▅▆█

Huge

Very small

Does not fit

Quality-Overall15%▁▅▆█▆▃

Not great quality bit flimsy

Cheap Quality - Good Enough Not Great - Bit Small

Poor Quality

Strength6%▁▇▃█▇▅

Very flimsy

Not heavy-duty

not very sturdy

Advertised Vs Actual Product4%▇█▄▁▅▇

Not as described

Not like picture

Its not as described

Material Quality3%█▃▄▂▄▁

The materials aren't great in terms of quality

the material isnt the greatest

FAQ

Common Trading Card Holder questions

Answered from the same tracked data.