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Tracer Pencil Refills

Fail

Prices span $3.90–$8.31, mostly outside the sweet spot, so Tracer Pencil Refills is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£54K/yr51K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
67%top-5 click share · 14 brands · 30 sellers

Flapen Score

Tracer Pencil Refills against its category

The dotted line is the Stationery & Office Supplies average. Past it, Tracer Pencil Refills is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tracer Pencil Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tracer Pencil Refills 51K times last year and spent an estimated £54K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
18.7%
Market size, estimated
£54Ka year
Peak month
November1.3× the quietest month
Top search term
tracer pencil refills43K searches a year

02 · Price

A sale here is worth £5.60.

Listings sell for £5.60 on average, from £3.90 to £8.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.60 that is £3K to £4K a year per listing.

Average price
£5.60under the $15 to $100 sweet spot
Price range
£3.90–£8.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #82 within Pens, Pencils & Writing Supplies. It carries 332 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#82in Pens, Pencils & Writing Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
332per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Tracer Pencil Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Tracer34%
  • Fentar21%
  • NineChain10%
  • Uskerb7%
  • Jiujuda96%
  • Chromovax‌5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Tracer Pencil Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tracer Pencil Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tracer pencil refills43K/yr
  • tracer leads refill3K/yr
  • tracer pencil lead3K/yr
  • tracer lead2K/yr

Reviews and returns

What reviews say buyers love and hate about Tracer Pencil Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.06

gets expensive

Writing Experience17%−0.11

You cant use them to write with your auto feed pencil as the graphite is too brittle the slightest pressure on the pencil results in snapping / crumbling

Quality-Overall17%−0.07

Rubbish

Absolute rubbish

Color7%+0.41

yellow doesn't give as good a result as the graphite

Love

Value For Money25%−0.06

Perfect and so much cheaper

Very good value for money

Good price

Advertised Vs Actual Product17%+2.19

Does the job

As described

Does what is says

Size-Overall11%+0.24

they fit both perfectly

Fits in pencil great

Fit the pencil as a replacement

Strength10%+0.07

Theyre sturdy

Tried the cheap stuff that broke in the pencil if you dropped the pencil, this is the correct level of softness and strength

Allergies7%+0.79

Great soap no irritation

Return

0.4% Return rate 77% Fixable by listing

Size-Overall71%▅█▄▆▇▇
Ink Refill9%█▁▇▁▁▁
Hard Feel6%▁▁▁▅▁█
Defective Material/Parts4%▁▁█▃▁▁
Advertised Vs Actual Product3%▁▁▁▁█▁

FAQ

Common Tracer Pencil Refills questions

Answered from the same tracked data.