toy story wrapping paper
Worth a lookShows a thin review moat (16 avg reviews), but prices mostly outside the sweet spot ($2.84–$11.74) keeps it on the watch list.
Review moat
Incredible15.53avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 67K searches
Price range
Bad£2.84–£11.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toy story wrapping paper is a £35K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
toy story wrapping paper market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #408
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 80%
- Out of stock
- 10.7%
- Avg brand age
- 26 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
14
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
27%
- YOOYEH18%
- LaVenty15%
- Sovanna11%
- NTGFU11%
- RUSPEPA10%
- Luclay9%
Top toy story wrapping paper search terms
- toy story wrapping paper52K/yr
- toy story wrapping paper roll12K/yr
- toy story wrapping paper birthday3K/yr
Top toy story wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrapping Papers 5 Sheets 50cm x 70cm Gift Wrapping Paper For Birthdays Decoration Party Favors Party Supply DIY Crafts Gift (yellow)
YOOYEH£4.954.3★12 rev
LaVenty Toy Party Supplies Wrapping Paper Cowboy Gift Wrap Paper
LaVenty£11.744.1★6 rev
5 Sheets Toy Gift Wrapping Paper 70cm x 50cm Kraft Gift Wrapping Paper For Kids Birthdays Party Decoration Party Favors Supply DIY Crafts Gift
Sovanna£5.924.7★36 rev
RUSPEPA Happy Birthday Wrapping Paper Roll - Mini Roll - 43.2cm x 5m - Cartoon Story Blue Sky and Cloud Wrapping Paper for Kids Boys Girls Birthday Baby Shower
RUSPEPA£8.382.6★4 rev
Birthday Gift Wrapping Paper 5 Sheets- Blue Toy Gift Wrap for Present 50 * 70cm Funny Personalised Recyclable Gift Wrap Paper Happy Birthday Wrapping Pape for Kids Boys Girls Party Favor Wedding Deco
Luclay£6.654.9★25 rev
Newest
by launch date
Hallmark Disney Toy Story 5 Wrapping Paper Multipack -12m - 3x4m Rolls
Hallmark£11.730 rev
Disney Toy Story Wrapping Paper 2m x 70cm Orange Buzz Woody Jessie Cowboy Toy Story 5 for birthday Christmas present
UK Greetings£5.884 rev
Birthday Wrapping Paper Sheets 5 sheets 50 * 70cm Cartoon Story Wrapping Paper with Blue Sky for Boys Girls Game Lovers Birthday Baby Shower
FMDPZUP£4.606 rev
UK Greetings | Disney Toy Story 5 Large Gift Bag | Happy Birthday Gifts | Birthdays/Weddings/Christmas | Fun Toy Story Design | 33 x 36.6 cm
UK Greetings£2.842 rev
Wrapping Papers 5 Sheets 50cm x 70cm Gift Wrapping Paper For Birthdays Decoration Party Favors Party Supply DIY Crafts Gift (yellow)
YOOYEH£4.9512 rev
Trending
90-day click momentumHallmark Disney Toy Story 5 Wrapping Paper Multipack -12m - 3x4m Rolls
Hallmark£11.730.0★
Disney Toy Story Wrapping Paper 2m x 70cm Orange Buzz Woody Jessie Cowboy Toy Story 5 for birthday Christmas present
UK Greetings£5.884.7★
Birthday Wrapping Paper Sheets 5 sheets 50 * 70cm Cartoon Story Wrapping Paper with Blue Sky for Boys Girls Game Lovers Birthday Baby Shower
FMDPZUP£4.604.8★
UK Greetings | Disney Toy Story 5 Large Gift Bag | Happy Birthday Gifts | Birthdays/Weddings/Christmas | Fun Toy Story Design | 33 x 36.6 cm
UK Greetings£2.843.0★
Wrapping Papers 5 Sheets 50cm x 70cm Gift Wrapping Paper For Birthdays Decoration Party Favors Party Supply DIY Crafts Gift (yellow)
YOOYEH£4.954.3★
What buyers say about toy story wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“wrapped up his scooter well”
“Perfect just what i was needing”
“Toy Story gift wrap”
“Excellent value”
“Excellent quality”
What buyers complain about
“Poor quality”
“Quite short”
“Not worth the money”
Top return reasons
Common questions
- Is toy story wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 15 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +41.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the toy story wrapping paper niche?
- 11 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in toy story wrapping paper?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the toy story wrapping paper niche?
- Listings span £2.84–£11.74; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.