to do list notebook
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good703.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£202K£202K/yr · 664K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£12.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, to do list notebook is a £202K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
to do list notebook market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £180K–£240K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 9.4%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
57
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
36%
- Oxford16%
- Silvine13%
- Thboxes10%
- Pukka Pad9%
- SWEETZER & ORANGE8%
- nu:7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top to do list notebook search terms
- to do list notebook230K/yr
- to do list136K/yr
- to do list pad85K/yr
- things to do today notebook31K/yr
- to do list notepad31K/yr
- to do pad16K/yr
- to do notebook18K/yr
- to do list book17K/yr
- things to do11K/yr
- things to do pad12K/yr
Top to do list notebook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxford My Notes To Do List Notebook Wirebound 230 Page 1 Notepad Navy Blue | White
Oxford£5.314.6★2,868 rev
Luxpad 280 x 150mm Things To Do Planner - Printed Template (120 Sheets)
Silvine£3.764.6★1,569 rev
Pukka Pad Things To-Do Today Note Pad Pack of 5 Wirebound Notebooks with 115 Sheets of 80GSM Paper with Perforation Includes Space for Appointments Sketches Lists and More
Pukka Pad£12.464.7★624 rev
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
ojussa£4.124.4★55 rev
nu: Notebooks - Craze Cloud Range - Things to Do Pad - Wirebound Notebook - Stationery Notebooks - Ruled Notepad- Red - 110 Pages
nu:£2.564.6★214 rev
Newest
by launch date
Noted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
Noted£6.4511 rev
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
Umriox£4.3662 rev
Wanheart 2pcs To Do List Notepad Checklist Things To Do Today A5 Coiled Undated Daily Planner Notepad Daily Task List Planner for Work Study Productivity
Wanheart£4.7523 rev
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
Yoosso£6.7640 rev
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
ojussa£4.1255 rev
Trending
90-day click momentumNoted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
Noted£6.454.8★
SWEETZER & ORANGE S&O Daily Planner Notepad for Productivity - 52 Page Every Day To Do Logbook- Undated Guide and Organizer - Routine work List Journal- Coiled Regular Task pad - MAUVE
SWEETZER & ORANGE£3.724.6★
S&O Daily Planner Notepad for Productivity - 52 Page Routine Journal- Undated Writing pad and Organizer Everyday To-Do List Action list - Coiled Regular Task Checklist- PINK
SWEETZER & ORANGE£4.864.6★
To Do List Notepad 3 Pack/Set Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size
RUKAR£11.104.5★
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
Yoosso£6.764.0★
What buyers say about to do list notebook
What buyers praise and complain about, mined from review topics.What buyers love
“effective way to organise”
“Good quality”
“Good Value”
“Double sided so excellent use of paper”
“Easy to use”
“As described”
“Great as a scribble pad too”
“Useful and looks pretty”
“Good size”
“Really useful little desk pad”
What buyers complain about
“Poor quality paper”
“Smaller than expected”
“Cheap quality”
“Colour is faded or washed-out looking”
“I would have liked it to be thicker”
“ink does show through on the other side”
“Not as shown in photo”
“Not worth the price”
“Problem is that they don't stick unless its to paper”
“Not much room to write on them”
Top return reasons
Common questions
- Is to do list notebook profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the to do list notebook niche?
- 21 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in to do list notebook?
- Top complaints mined from reviews: Paper Quality, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for to do list notebook peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the to do list notebook niche?
- Listings span £2.55–£12.46; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.