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To Do List Notebook

To Do List Notebook shows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 40Growth 21Conversion 59Competition 73Returns 98Price range 0Avg price 17Brand share 78Review moat 70Quality gap 43
This niche Category average

Is To Do List Notebook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, To Do List Notebook is a £202K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

To Do List Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 5.1% of searches end in a purchase.

£202K

revenue / yr

Units sold / yr40K
Search volume / yr-8.4%664K
Conversion rate5.1%
Avg price£5.99

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers21 · 57
Top-5 product click share41%
Open market43%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement71%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews704

Top To Do List Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

57

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

41%

Top 20: 83%

Open market

36%

  • Oxford16%
  • Silvine13%
  • Thboxes10%
  • Pukka Pad9%
  • SWEETZER & ORANGE8%
  • nu:7%

To Do List Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume664KCVR5.1%Products35Brands21Top 5 Brands57%OOS Rate9.4%Rating4.5★Reviews704Avg BSR#134
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top To Do List Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • to do list notebook230K/yr
  • to do list136K/yr
  • to do list pad85K/yr
  • things to do today notebook31K/yr
  • to do list notepad31K/yr
  • to do pad16K/yr
  • to do notebook18K/yr
  • to do list book17K/yr
  • things to do11K/yr
  • things to do pad12K/yr

What reviews say buyers love and hate about To Do List Notebook

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Document Organizing/Classification19%

effective way to organise

Quality-Overall17%

Good quality

Value For Money10%

Good Value

Paper Quality9%

Double sided so excellent use of paper

Ease Of Use9%

Easy to use

What buyers complain about

74% of reviews
Paper Quality23%

Poor quality paper

Size-Overall17%

Smaller than expected

Quality-Overall8%

Cheap quality

Color7%

Colour is faded or washed-out looking

Thickness5%

I would have liked it to be thicker

To Do List Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Quality-Overall
9%
3Paper Quality
7%
4Strength
6%
5Design-Overall
4%

Common To Do List Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores To Do List Notebook 52/100 on Amazon United Kingdom — Worth a look. The niche generates £202K/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.
Search demand for To Do List Notebook on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 1.9× the quietest.