To Do List Notebook
MaybeReturns run at only 0.3% of orders. But prices span $2.55–$12.46, mostly outside the sweet spot, so To Do List Notebook is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 4752
- Market size
- £202K/yr664K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 57 sellers
Flapen Score
To Do List Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, To Do List Notebook is stronger. Inside it, weaker.
Market
The To Do List Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for To Do List Notebook 664K times last year and spent an estimated £202K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £202Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- to do list notebook230K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £2.55 to £12.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £5.99 that is £4K to £6K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £2.55–£12.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #134 within Calendars, Planners & Personal Organisers. It carries 704 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 9.4%
- Average rank
- #134in Calendars, Planners & Personal Organisers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 704per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top To Do List Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oxford My Notes To Do List Notebook Wirebound 230 Page 1 Notepad Navy Blue | White
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 2,868
- Age
- 6y ago
Luxpad 280 x 150mm Things To Do Planner - Printed Template (120 Sheets)
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 1,569
- Age
- 11y ago
Pukka Pad Things To-Do Today Note Pad Pack of 5 Wirebound Notebooks with 115 Sheets of 80GSM Paper with Perforation Includes Space for Appointments Sketches Lists and More
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 624
- Age
- 14y ago
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
- Price
- £4.12
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
nu: Notebooks - Craze Cloud Range - Things to Do Pad - Wirebound Notebook - Stationery Notebooks - Ruled Notepad- Red - 110 Pages
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 7y ago
Trending
90-day click momentum
Noted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 3mo ago
SWEETZER & ORANGE S&O Daily Planner Notepad for Productivity - 52 Page Every Day To Do Logbook- Undated Guide and Organizer - Routine work List Journal- Coiled Regular Task pad - MAUVE
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 2,033
- Age
- 3y ago
S&O Daily Planner Notepad for Productivity - 52 Page Routine Journal- Undated Writing pad and Organizer Everyday To-Do List Action list - Coiled Regular Task Checklist- PINK
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 2,033
- Age
- 3y ago
To Do List Notepad 3 Pack/Set Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size
- Price
- £11.10
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch dateNoted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 3mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Wanheart 2pcs To Do List Notepad Checklist Things To Do Today A5 Coiled Undated Daily Planner Notepad Daily Task List Planner for Work Study Productivity
- Price
- £4.75
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 11mo ago
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
- Price
- £4.12
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
57
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
36%
- Oxford16%
- Silvine13%
- Thboxes10%
- Pukka Pad9%
- SWEETZER & ORANGE8%
- nu:7%
Demand
To Do List Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top To Do List Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- to do list notebook230K/yr
- to do list136K/yr
- to do list pad85K/yr
- things to do today notebook31K/yr
- to do list notepad31K/yr
- to do pad16K/yr
- to do notebook18K/yr
- to do list book17K/yr
- things to do11K/yr
- things to do pad12K/yr
Reviews and returns
What reviews say buyers love and hate about To Do List Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paper
However the paper feels quite cheap
The paper is a little thinner than I expected
Smaller than expected
I thought it was larger
Fonts way to small and blurry
Cheap quality
Not good quality
not in quality, must buy
Colour is faded or washed-out looking
It is so pale
I would have liked it to be thicker
it is very thin
Love
effective way to organise
Useful for organising life
Excellent organised
Good quality
The paper quality feels good
Good quality book
Good Value
Good product value for money
Value of money
Double sided so excellent use of paper
paper quite thick
Nice quality paper
Easy to use
easy to follow without feeling cluttered
so its practical for day-to-day use
Return
0.3% Return rate 59% Fixable by listing
Smaller than expected
I thought it was larger
Fonts way to small and blurry
Cheap quality
Not good quality
not in quality, must buy
Poor quality paper
However the paper feels quite cheap
The paper is a little thinner than I expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common To Do List Notebook questions
Answered from the same tracked data.