To Do List Notebook
MaybeAn estimated 0.3% of orders come back. But prices span $2.55–$12.46, mostly outside the sweet spot, so To Do List Notebook is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 4752
- Market size
- £202K/yr664K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 57 sellers
Flapen Score
To Do List Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, To Do List Notebook is stronger. Inside it, weaker.
Market
The To Do List Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for To Do List Notebook 664K times last year and spent an estimated £202K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £202Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- to do list notebook230K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £2.55 to £12.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £5.99 that is £4K to £6K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £2.55–£12.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #134 within Calendars, Planners & Personal Organisers. It carries 704 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 9.4%
- Average rank
- #134in Calendars, Planners & Personal Organisers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 704per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top To Do List Notebook products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxford My Notes To Do List Notebook Wirebound 230 Page 1 Notepad Navy Blue | White
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 2,868
- Age
- 6y ago
Luxpad 280 x 150mm Things To Do Planner - Printed Template (120 Sheets)
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 1,569
- Age
- 11y ago
Pukka Pad Things To-Do Today Note Pad Pack of 5 Wirebound Notebooks with 115 Sheets of 80GSM Paper with Perforation Includes Space for Appointments Sketches Lists and More
- Price
- £12.46
- Rating
- 4.7/5
- Reviews
- 624
- Age
- 14y ago
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
- Price
- £4.12
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
nu: Notebooks - Craze Cloud Range - Things to Do Pad - Wirebound Notebook - Stationery Notebooks - Ruled Notepad- Red - 110 Pages
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 7y ago
Trending
estimated 90-day click momentum
Noted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 3mo ago
SWEETZER & ORANGE S&O Daily Planner Notepad for Productivity - 52 Page Every Day To Do Logbook- Undated Guide and Organizer - Routine work List Journal- Coiled Regular Task pad - MAUVE
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 2,033
- Age
- 3y ago
S&O Daily Planner Notepad for Productivity - 52 Page Routine Journal- Undated Writing pad and Organizer Everyday To-Do List Action list - Coiled Regular Task Checklist- PINK
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 2,033
- Age
- 3y ago
To Do List Notepad 3 Pack/Set Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size
- Price
- £11.10
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch dateNoted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 3mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Wanheart 2pcs To Do List Notepad Checklist Things To Do Today A5 Coiled Undated Daily Planner Notepad Daily Task List Planner for Work Study Productivity
- Price
- £4.75
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 11mo ago
9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer
- Price
- £4.12
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
57
Est. top-5 brand share
57%
Top 20: 99%
Est. top-5 click share
41%
Top 20: 83%
Open market
36%
- Oxford16%
- Silvine13%
- Thboxes10%
- Pukka Pad9%
- SWEETZER & ORANGE8%
- nu:7%
Demand
To Do List Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top To Do List Notebook search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- to do list notebook230K/yr
- to do list136K/yr
- to do list pad85K/yr
- things to do today notebook31K/yr
- to do list notepad31K/yr
- to do pad16K/yr
- to do notebook18K/yr
- to do list book17K/yr
- things to do11K/yr
- things to do pad12K/yr
Reviews and returns
What reviews say buyers love and hate about To Do List Notebook
We read the reviews and the return reasons for every product selling here.
“Poor quality paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common To Do List Notebook questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data