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Till Roll

Fail

The top 5 brands take 94% of clicks, so Till Roll is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£448K/yr158K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
78%top-5 click share · 8 brands · 14 sellers

Flapen Score

Till Roll against its category

The dotted line is the Stationery & Office Supplies average. Past it, Till Roll is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Till Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Till Roll 158K times last year and spent an estimated £448K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 24.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
24.3%
Market size, estimated
£448Ka year
Peak month
November1.2× the quietest month
Top search term
till roll54K searches a year

02 · Price

A sale here is worth £11.70.

Listings sell for £11.70 on average, from £2.68 to £30.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.70 that is £35K to £47K a year per listing.

Average price
£11.70under the $15 to $100 sweet spot
Price range
£2.68–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Paper. It carries 1,055 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#109in Paper
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,055per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Till Roll products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

4%

  • Double Dragon72%
  • Smooth Papers12%
  • G4GADGET5%
  • Amazon Basics3%
  • 1541 London3%
  • AVARTEK2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Till Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Till Roll search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • till roll54K/yr
  • till rolls21K/yr
  • card machine paper rolls20K/yr
  • pdq rolls13K/yr
  • till rolls 57x40 thermal9K/yr
  • thermal paper roll6K/yr
  • thermal till rolls5K/yr
  • card machine rolls5K/yr
  • thermal till rolls 57 x 404K/yr
  • receipt paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Till Roll

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Not reliable for day-to-day use”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Till Roll questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data