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Till Roll

Fail

The top 5 brands take 94% of clicks, so Till Roll is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£448K/yr158K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
78%top-5 click share · 8 brands · 14 sellers

Flapen Score

Till Roll against its category

The dotted line is the Stationery & Office Supplies average. Past it, Till Roll is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Till Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Till Roll 158K times last year and spent an estimated £448K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
24.3%
Market size, estimated
£448Ka year
Peak month
November1.2× the quietest month
Top search term
till roll54K searches a year

02 · Price

A sale here is worth £11.70.

Listings sell for £11.70 on average, from £2.68 to £30.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.70 that is £35K to £47K a year per listing.

Average price
£11.70under the $15 to $100 sweet spot
Price range
£2.68–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Paper. It carries 1,055 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#109in Paper
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,055per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Till Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Double Dragon72%
  • Smooth Papers12%
  • G4GADGET5%
  • Amazon Basics3%
  • 1541 London3%
  • AVARTEK2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Till Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Till Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • till roll54K/yr
  • till rolls21K/yr
  • card machine paper rolls20K/yr
  • pdq rolls13K/yr
  • till rolls 57x40 thermal9K/yr
  • thermal paper roll6K/yr
  • thermal till rolls5K/yr
  • card machine rolls5K/yr
  • thermal till rolls 57 x 404K/yr
  • receipt paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Till Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.23

Not reliable for day-to-day use

Poor quality

Terrible quality

Paper Quality16%−0.03

much less paper than youd expect

Thick paper, loads less on the roll than our usual supplier

The paper is thinner than expected

Size-Overall16%−0.06

does not fit my sum up machine as advertised

smaller rolls

These rolls are much shorter than expected

Smell7%−0.07

SMELLS VERY VERY BAD - really is not a good smell at all

smells

Ease Of Use7%−0.04

its more hassle than its worth

Love

Value For Money24%+2.29

Totally worth it

Good price

Excellent value for money

Quality-Overall22%+0.23

Good quality and arrived quickly

The quality is consistent

Good quality

Paper Quality14%−0.03

Thermal paper

Great quality paper rolls

Great paper,great price

Advertised Vs Actual Product12%+1.32

does it job

As described

Works how they should

Size-Overall9%−0.06

Perfect fit

well fit with my card machine

Fit straight into our C&P unit

Return

0.3% Return rate 79% Fixable by listing

Size-Overall77%▇▇██▇▇

does not fit my sum up machine as advertised

smaller rolls

These rolls are much shorter than expected

Compatibility-Overall6%▃█▄▆▃▆

Does not work in our Shopify mPop printer

Paper Quality5%▅▅▃▃█▅

much less paper than youd expect

Thick paper, loads less on the roll than our usual supplier

The paper is thinner than expected

Value For Money2%▁▁▁▁▁█
Thickness2%█▂▁▁▇▅

Feels a lot thicker

The paper feels a little thinner than I expected

The paper is thinner than expected

FAQ

Common Till Roll questions

Answered from the same tracked data.