Till Roll
FailThe top 5 brands take 94% of clicks, so Till Roll is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £448K/yr158K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 14 sellers
Flapen Score
Till Roll against its category
The dotted line is the Stationery & Office Supplies average. Past it, Till Roll is stronger. Inside it, weaker.
Market
The Till Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Till Roll 158K times last year and spent an estimated £448K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
24.3% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 24.3%
- Market size, estimated
- £448Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- till roll54K searches a year
02 · Price
A sale here is worth £11.70.
Listings sell for £11.70 on average, from £2.68 to £30.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.70 that is £35K to £47K a year per listing.
- Average price
- £11.70under the $15 to $100 sweet spot
- Price range
- £2.68–£30.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£47K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Paper. It carries 1,055 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #109in Paper
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,055per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Till Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100 Rolls Double Dragon 57 x 40 mm Premium Thermal Paper Till Receipt Roll for PDQ Credit Card Machine POS & EPOS
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 1,774
- Age
- 8y ago
![Double Dragon 80 x 80 mm Premium Thermal Paper Till Receipt Roll for EPOS Printer POS Terminal Cash Register [Pack of 20]](https://m.media-amazon.com/images/I/41XG1Z1av2L.jpg)
Double Dragon 80 x 80 mm Premium Thermal Paper Till Receipt Roll for EPOS Printer POS Terminal Cash Register [Pack of 20]
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 2,612
- Age
- 12y ago

20 Rolls Double Dragon 57 x 40 mm Premium Thermal Paper Till Receipt Roll for PDQ Credit Card Machine POS & EPOS
- Price
- £5.82
- Rating
- 4.5/5
- Reviews
- 2,972
- Age
- 12y ago

Smooth Papers Thermal Paper Till Rolls for Credit Card All PDQ Machines 57x40 mm (Pack of 20 Rolls)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 5y ago

Double Dragon 20 Rolls 57 x 40mm Thermal Receipt Paper Till Rolls for Credit Card Machines & PDQ Terminals Compatible with Ingenico Verifone Barclays Pax Worldpay Sagem Spire | BPA-Free
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 3y ago
Trending
90-day click momentum
Thermal Till Rolls 57mm x 40mm 20 Rolls BPA-Free Card Machine Paper for PDQ Terminals Cash Registers and Thermal Printers Clear Reliable Printing for Retail Hospitality and Takeaway Use
- Price
- £6.18
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 8mo ago

Amazon Basics Thermal Paper Receipt Rolls Till Rolls for Card Machine POS Printer 57-mm x 40-mm 20-Roll
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 10mo ago
![Double Dragon 80 x 80 mm Premium Thermal Paper Till Receipt Roll for EPOS Printer POS Terminal Cash Register [Pack of 40]](https://m.media-amazon.com/images/I/41XG1Z1av2L.jpg)
Double Dragon 80 x 80 mm Premium Thermal Paper Till Receipt Roll for EPOS Printer POS Terminal Cash Register [Pack of 40]
- Price
- £30.82
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 6y ago

80x80mm Thermal Paper Rolls Premium BPA-Free Receipts 20 Rolls Case Pack Till Rolls Set Long-Lasting POS Printer Paper Compatible with POS Thermal Printers Pack of 20 Rolls Case.
- Price
- £12.01
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 3y ago

Smooth Papers Thermal Paper Till Rolls for Credit Card All PDQ Machines 57x40 mm (Pack of 20 Rolls)
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 5y ago
Newest
by launch date
Thermal Till Rolls 57mm x 40mm 20 Rolls BPA-Free Card Machine Paper for PDQ Terminals Cash Registers and Thermal Printers Clear Reliable Printing for Retail Hospitality and Takeaway Use
- Price
- £6.18
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 8mo ago

Amazon Basics Thermal Paper Receipt Rolls Till Rolls for Card Machine POS Printer 57-mm x 40-mm 20-Roll
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 10mo ago

5 Rolls of 80 x 80 Thermal Paper Till Rolls Receipt Roll for Cash Register POS Credit Card Machine with Red Warning Strip
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 2y ago

5 Rolls of 57 x 40mm Thermal Paper Till Rolls Receipt Roll for Cash Register POS Credit Card Machine with Red Warning Strip
- Price
- £2.68
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 2y ago
![57 x 40mm Premium Thermal Paper Till Receipt Rolls for PDQ Credit Card Machine POS EPOS Card Machines Barclaycard Verifone Ingenico Sagem Spire Pax Worldpay [Pack of 20] - AVARTEK](https://m.media-amazon.com/images/I/41PDQDAB29L.jpg)
57 x 40mm Premium Thermal Paper Till Receipt Rolls for PDQ Credit Card Machine POS EPOS Card Machines Barclaycard Verifone Ingenico Sagem Spire Pax Worldpay [Pack of 20] - AVARTEK
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Double Dragon72%
- Smooth Papers12%
- G4GADGET5%
- Amazon Basics3%
- 1541 London3%
- AVARTEK2%
- Open — no brand owns it (2 brands, 4%)
Demand
Till Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Till Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- till roll54K/yr
- till rolls21K/yr
- card machine paper rolls20K/yr
- pdq rolls13K/yr
- till rolls 57x40 thermal9K/yr
- thermal paper roll6K/yr
- thermal till rolls5K/yr
- card machine rolls5K/yr
- thermal till rolls 57 x 404K/yr
- receipt paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Till Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not reliable for day-to-day use
Poor quality
Terrible quality
much less paper than youd expect
Thick paper, loads less on the roll than our usual supplier
The paper is thinner than expected
does not fit my sum up machine as advertised
smaller rolls
These rolls are much shorter than expected
SMELLS VERY VERY BAD - really is not a good smell at all
smells
its more hassle than its worth
Love
Totally worth it
Good price
Excellent value for money
Good quality and arrived quickly
The quality is consistent
Good quality
Thermal paper
Great quality paper rolls
Great paper,great price
does it job
As described
Works how they should
Perfect fit
well fit with my card machine
Fit straight into our C&P unit
Return
0.3% Return rate 79% Fixable by listing
does not fit my sum up machine as advertised
smaller rolls
These rolls are much shorter than expected
Does not work in our Shopify mPop printer
much less paper than youd expect
Thick paper, loads less on the roll than our usual supplier
The paper is thinner than expected
Feels a lot thicker
The paper feels a little thinner than I expected
The paper is thinner than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Till Roll questions
Answered from the same tracked data.









