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Thinking of You Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.61–$8.02, mostly outside the sweet spot, so Thinking of You Card is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£44K/yr132K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
30%top-5 click share · 21 brands · 40 sellers

Flapen Score

Thinking of You Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Thinking of You Card is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thinking of You Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thinking of You Card 132K times last year and spent an estimated £44K. The top 5 brands take 61% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
10.2%
Market size, estimated
£44Ka year
Peak month
February1.6× the quietest month
Top search term
thinking of you card109K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £1.61 to £8.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.25 that is £325 to £813 a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£1.61–£8.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£325–£813
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #526 within Cards & Card Stock. It carries 140 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#526in Cards & Card Stock
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Thinking of You Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

30%

Top 20: 76%

Open market

34%

  • Old English Company28%
  • Hallmark12%
  • Nokular9%
  • Piccadilly Greetings7%
  • Cherry Orchard5%
  • Me To You5%

Demand

Thinking of You Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Thinking of You Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thinking of you card109K/yr
  • thinking of you cards13K/yr
  • thinking of you cards for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Thinking of You Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%+0.40

the quality of the card is very poor

Awful quality

Poor quality and very cheap looking

Size-Overall19%−0.04

Very large

Smaller than i imagined

Envelope far too small

Value For Money11%+1.47

Rather expensive

A bit pricey

a complete waste of money

Flatness9%−0.08

Image is flat

it looked flat

Unsustainable Design3%−0.03

Not presentable - looks too home made

Love

Quality-Overall42%+0.40

Love this card, good quality and lovely illustration on the cover

Good quality card

Good quality

Value For Money15%+1.47

Well worth the money

Great Value For Money

Good value

Advertised Vs Actual Product10%+1.50

The card looks as shown

As described

exactly what I needed

Design-Overall6%−0.04

Excellent design

Really nice card, lovely design

Lovely design and card

Color5%−0.02

Pretty

soft colours

The colours are simply black and white and they are quite effective

Return

0.1% Return rate 42% Fixable by listing

Size-Overall37%▁█▁▅▇█

Very large

Smaller than i imagined

Envelope far too small

Quality-Overall29%█▁▁▆▇▅

the quality of the card is very poor

Awful quality

Poor quality and very cheap looking

Adhesion/Stickiness10%▁█▁▁▁█
Leak-Proof5%▁▁▁█▁▁
Advertised Vs Actual Product5%▁█▁▁▁▁

The card looks as shown and it is 15cm square as stated

It didn't show that on the photo when I ordered it

FAQ

Common Thinking of You Card questions

Answered from the same tracked data.