Skip to content

Thinking of You Card

Thinking of You Card shows low returns (0.1%), but prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 11Growth 19Conversion 88Competition 85Returns 99Price range 0Avg price 9Brand share 73Review moat 93Quality gap 23
This niche Category average

Is Thinking of You Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thinking of You Card is a £44K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Thinking of You Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.3% over the last 90 days and 10.2% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr13K
Search volume / yr-11.3%132K
Conversion rate10.2%
Avg price£3.25

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers21 · 40
Top-5 product click share30%
Open market39%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement80%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews140

Top Thinking of You Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

30%

Top 20: 76%

Open market

34%

  • Old English Company28%
  • Hallmark12%
  • Nokular9%
  • Piccadilly Greetings7%
  • Cherry Orchard5%
  • Me To You5%

Thinking of You Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR10.2%Products44Brands21Top 5 Brands61%OOS Rate1.8%Rating4.6★Reviews140Avg BSR#526
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Thinking of You Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thinking of you card109K/yr
  • thinking of you cards13K/yr
  • thinking of you cards for women11K/yr

What reviews say buyers love and hate about Thinking of You Card

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall42%

Love this card, good quality and lovely illustration on the cover

Value For Money15%

Well worth the money

Advertised Vs Actual Product10%

The card looks as shown

Design-Overall6%

Excellent design

Color5%

Pretty

What buyers complain about

88% of reviews
Quality-Overall36%

the quality of the card is very poor

Size-Overall19%

Very large

Value For Money11%

Rather expensive

Flatness9%

Image is flat

Unsustainable Design3%

Not presentable - looks too home made

Thinking of You Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
29%
3Adhesion/Stickiness
10%
4Leak-Proof
5%
5Advertised Vs Actual Product
5%

Common Thinking of You Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thinking of You Card 51/100 on Amazon United Kingdom — Worth a look. The niche generates £44K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.
Search demand for Thinking of You Card on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.