Is thinking of you card profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the thinking of you card niche?

21 brands and 40 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in thinking of you card?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for thinking of you card peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the thinking of you card niche?

Listings span £1.61–£8.02; the average listing price is £3.25 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.

thinking of you card

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great139.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Competition

Great30%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 132K searches

Avg price

Bad£3.25

avg listing price — sweet spot $15–$100

Price range

Bad£1.61–£8.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, thinking of you card is a £44K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

thinking of you card market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £33K–£41K; units × avg price
Conversion rate: 10.2%
Avg BSR: #526
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.8%
Avg brand age: 31 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

30%

Top 20: 76%

Open market

34%

Old English Company28%
Hallmark12%
Nokular9%
Piccadilly Greetings7%
Cherry Orchard5%
Me To You5%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -11.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top thinking of you card search terms

thinking of you card109K/yr -11.2%7.1% conv.
thinking of you cards13K/yr -10.5%5.5% conv.
thinking of you cards for women11K/yr -13.6%6.9% conv.

All search terms

Top thinking of you card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Thinking Of You Card - Contemporary Illustrated Design

Hallmark£2.474.7★1,037 rev

Thinking of You. Beautiful Floral Thinking of You Card

Mungo And Shoddy£3.324.6★312 rev

Simple Heartfelt Thinking of You Cards for Friends and Family - Sending Hugs Cancer Diagnosis Break Up Bereavement Condolences - Red Pencil Heart Illustration - Blank Inside

Old English Company£3.224.6★3 rev

EverKind Thinking of You Card Paper Hearts Design | Encouragement and Support Card for Friend Family or Colleague | Comfort for Grief Tough Times or Just Because | Blank Inside | Eco Packaging

EverKind£3.994.6★19 rev

Piccadilly Greetings Modern Thinking of You Card Thinking Of You - 8 x 6 inches

Piccadilly Greetings£2.754.5★37 rev

Newest

by launch date

Sympathy Card for Friends and Family Pooh and Piglet Loss and Remembrance Gone from Sight Never from Your Heart Sorry for Your Loss Thinking of You Condolences Bereavement

Old English Company£2.725 rev

4mo ago

Printperfect - Sympathy card loss card Thinking of you with sympathy sorry for your loss sending love card condolences card one day at a time

Printperfect£3.3621 rev

5mo ago

Me To You Tatty Teddy Cute Thinking Of You Greetings Card For Someone Special Tatty Teddy With Bouquet Of Flowers 12.7 X 15.2 cm - Official Collection

Me To You£1.612 rev

7mo ago

LimaLima Thinking Of You Sympathy Card Bereavement Condolences For Loss Of Loved One Adults

LimaLima£2.8714 rev

8mo ago

Huxters Sympathy Card Pooh and Piglet Loss and Remembrance Never from Your Heart Sorry for Your Loss Thinking of You Condolences (Heart)

Huxters£3.33122 rev

11mo ago

What buyers say about thinking of you card

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Love this card, good quality and lovely illustration on the cover”

Value For Money15%

“Well worth the money”

Advertised Vs Actual Product10%

“The card looks as shown”

Design-Overall6%

“Excellent design”

Color5%

“Pretty”

Size-Overall4%

“the card fits in it perfectly”

Paper Quality3%

“Beautiful little blank card”

Gifting Purpose2%

“Nice little present”

Print Quality2%

“Expensive for the size the prints alright”

3D Effect2%

What buyers complain about

Quality-Overall36%

“the quality of the card is very poor”

Size-Overall19%

“Very large”

Value For Money11%

“Rather expensive”

Flatness9%

“Image is flat”

Unsustainable Design3%

“Not presentable - looks too home made”

Design-Overall3%

“Not presentable - looks too home made”

Color3%

“Also brown which is a bit depressing”

Advertised Vs Actual Product3%

“The card looks as shown and it is 15cm square as stated”

Ink Leakage1%

“there was a red ink smear across the back”

Top return reasons

Size-Overall37%

Quality-Overall29%

Adhesion/Stickiness10%

Leak-Proof5%

Advertised Vs Actual Product5%

Functionality-Overall5%

Stain Resistance5%

Print Quality3%

Writing Experience2%

Common questions

Is thinking of you card profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the thinking of you card niche?: 21 brands and 40 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in thinking of you card?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for thinking of you card peak?: Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the thinking of you card niche?: Listings span £1.61–£8.02; the average listing price is £3.25 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.