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Thinking of You Card

Maybe

An estimated 0.1% of orders come back. But prices span $1.61–$8.02, mostly outside the sweet spot, so Thinking of You Card is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£44K/yr132K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
30%top-5 click share · 21 brands · 40 sellers

Flapen Score

Thinking of You Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Thinking of You Card is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thinking of You Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thinking of You Card 132K times last year and spent an estimated £44K. The top 5 brands take 61% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
10.2%
Market size, estimated
£44Ka year
Peak month
February1.6× the quietest month
Top search term
thinking of you card109K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £1.61 to £8.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.25 that is £325 to £813 a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£1.61–£8.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£325–£813
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #526 within Cards & Card Stock. It carries 140 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#526in Cards & Card Stock
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
44

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Thinking of You Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

30%

Top 20: 76%

Open market

34%

  • Old English Company28%
  • Hallmark12%
  • Nokular9%
  • Piccadilly Greetings7%
  • Cherry Orchard5%
  • Me To You5%

Demand

Thinking of You Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Thinking of You Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thinking of you card109K/yr
  • thinking of you cards13K/yr
  • thinking of you cards for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Thinking of You Card

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“the quality of the card is very poor”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thinking of You Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data