Skip to content

Thin Whiteboard Pens

Fail

Prices span $2.79–$8.23, mostly outside the sweet spot, so Thin Whiteboard Pens is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£116K/yr140K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
62%top-5 click share · 15 brands · 37 sellers

Flapen Score

Thin Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Thin Whiteboard Pens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thin Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thin Whiteboard Pens 140K times last year and spent an estimated £116K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
15.3%
Market size, estimated
£116Ka year
Peak month
January1.7× the quietest month
Top search term
thin whiteboard pens32K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £2.79 to £8.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.44 that is £4K to £5K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£2.79–£8.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #59 within Pens, Pencils & Writing Supplies. It carries 4,357 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#59in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,357per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Thin Whiteboard Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Velleda28%
  • YISAN17%
  • maxtek12%
  • STAEDTLER12%
  • Yedtreg6%
  • CNMTCCO5%

Demand

Thin Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Thin Whiteboard Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thin whiteboard pens32K/yr
  • fine tip whiteboard pens26K/yr
  • fine whiteboard pens22K/yr
  • whiteboard pens fine tip17K/yr
  • whiteboard pens thin7K/yr
  • fine line whiteboard pens6K/yr
  • thin tip whiteboard pens4K/yr
  • fine dry wipe pens4K/yr
  • whiteboard markers fine tip3K/yr
  • ultra fine whiteboard pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Thin Whiteboard Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.06

the colours are not dark enough

Not colourful at all

Colour missing

Quality-Overall8%

Disappointing Performance Overall

Poor quality

Cheap quality

Durability7%−0.04

Ran out very quickly

Not sure they last as well as they should

stopped working the next day

Size-Overall6%

shorter than regular markers

Small

The pens are tiny

Dry/Empty Ink5%−0.04

the pens dry almost immediately

Quick ink dry

The red pen seems a little dry

Love

Color15%−0.06

Colours are vibrant

Colours are bright

Lovely colours

Quality-Overall12%

Good quality

Great quality, good solid colours

Long lasting good quality

Value For Money10%+1.34

Good value

Overall amazing for the price point

Excellent value for money

Pen/Pencil Quality8%+0.63

Great markers

Good quality pens

Good pens

Writing Experience7%+0.36

It writes well

easy to write with

good writing pen

Return

0.3% Return rate 36% Fixable by listing

Functionality-Overall13%▃▇▅▄▄█

Dont work

Some pens didnt work right out of the box

cannot work properly

Size-Overall12%▄▆▅▇█▇

shorter than regular markers

Small

The pens are tiny

Thin8%▁█▄▄▆▃
Quality-Overall7%▁▇█▃▅▆

Disappointing Performance Overall

Poor quality

Cheap quality

Color7%█▃▆▄▇▆

the colours are not dark enough

Not colourful at all

Colour missing

FAQ

Common Thin Whiteboard Pens questions

Answered from the same tracked data.