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Teacher Whiteboard Pens

Fail

The top 5 brands take 100% of clicks, so Teacher Whiteboard Pens is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£51K/yr65K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
52%top-5 click share · 5 brands · 98 sellers

Flapen Score

Teacher Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Teacher Whiteboard Pens is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teacher Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teacher Whiteboard Pens 65K times last year and spent an estimated £51K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
7.7%
Market size, estimated
£51Ka year
Peak month
September1.7× the quietest month
Top search term
staedtler whiteboard pens20K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £4.23 to £36.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.25 that is £3K to £5K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£4.23–£36.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Pens, Pencils & Writing Supplies. It carries 10,121 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#118in Pens, Pencils & Writing Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,121per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Teacher Whiteboard Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

98

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 96%

Open market

0%

  • STAEDTLER60%
  • edding29%
  • Lumocolor5%
  • Smart Panda4%
  • Berol2%

Demand

Teacher Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Teacher Whiteboard Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • staedtler whiteboard pens20K/yr
  • edding 360 whiteboard marker7K/yr
  • whiteboard pens staedtler7K/yr
  • edding whiteboard pens11K/yr
  • thick whiteboard pens5K/yr
  • staedtler whiteboard markers3K/yr
  • whiteboard pens edding3K/yr
  • whiteboard pens thick4K/yr
  • lumocolor whiteboard pens2K/yr
  • teacher whiteboard pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Teacher Whiteboard Pens

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
11%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“Does not wipe off easily”
A buyer, on “Ease Of Cleaning”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teacher Whiteboard Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data