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Teacher Whiteboard Pens

Fail

The top 5 brands take 100% of clicks, so Teacher Whiteboard Pens is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£51K/yr65K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
52%top-5 click share · 5 brands · 98 sellers

Flapen Score

Teacher Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Teacher Whiteboard Pens is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teacher Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teacher Whiteboard Pens 65K times last year and spent an estimated £51K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
7.7%
Market size, estimated
£51Ka year
Peak month
September1.7× the quietest month
Top search term
staedtler whiteboard pens20K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £4.23 to £36.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.25 that is £3K to £5K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£4.23–£36.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Pens, Pencils & Writing Supplies. It carries 10,121 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#118in Pens, Pencils & Writing Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,121per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Teacher Whiteboard Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

0%

  • STAEDTLER60%
  • edding29%
  • Lumocolor5%
  • Smart Panda4%
  • Berol2%

Demand

Teacher Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Teacher Whiteboard Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staedtler whiteboard pens20K/yr
  • edding 360 whiteboard marker7K/yr
  • whiteboard pens staedtler7K/yr
  • edding whiteboard pens11K/yr
  • thick whiteboard pens5K/yr
  • staedtler whiteboard markers3K/yr
  • whiteboard pens edding3K/yr
  • whiteboard pens thick4K/yr
  • lumocolor whiteboard pens2K/yr
  • teacher whiteboard pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Teacher Whiteboard Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%−0.04

Does not wipe off easily

I found it very difficult to wipe the whiteboard clean after using these pens

Not easily wipeable

Dry/Empty Ink10%−0.03

Note: the ink takes quite a while to dry

All markers dried out within days

ran out of ink faster than I expected

Color9%−0.03

Fine in thickness + colour is too pale

It's thin, and completely faded in colour

Some of the lighter colours are barely visible on my whiteboard

Functionality-Overall5%−0.03

None of them worked

Moist/Dry4%−0.01

All markers dried out within days

quite dry

Love

Color21%−0.03

Vibrant colours

Good colours

The colours are nice

Quality-Overall17%+1.13

They're really good pens

Excellent quality

No complaints whatsoever

Pen/Pencil Quality10%+1.27

Nice pens, easy to use

Great Marker Pens

Good quality pens

Writing Experience9%

They write incredibly smoothly with a consistent

nice writers

nice to write with

Value For Money6%

Value for money

Reasonable price

Theyre good value too

Return

0.3% Return rate 43% Fixable by listing

Color14%▁▆█▇▅▇

Fine in thickness + colour is too pale

It's thin, and completely faded in colour

Some of the lighter colours are barely visible on my whiteboard

Size-Overall11%▁▁▁▃▅█

The other ones were too small

Thin11%▁▃▃▅█▄
Functionality-Overall9%█▃▇▃█▂

None of them worked

Dry/Empty Ink7%█▄▁▂▁▁

Note: the ink takes quite a while to dry

All markers dried out within days

ran out of ink faster than I expected

FAQ

Common Teacher Whiteboard Pens questions

Answered from the same tracked data.