Teacher Pens
FailThe top 5 brands take 93% of clicks, so Teacher Pens is a Fail.
- Flapen Score
- 47 / 100Ranks 399 of 835 Stationery & Office Supplies niches · on the category median47
- Market size
- £368K/yr716K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 108 sellers
Flapen Score
Teacher Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Teacher Pens is stronger. Inside it, weaker.
Market
The Teacher Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teacher Pens 716K times last year and spent an estimated £368K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £368Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- bic 4 colours pens192K searches a year
02 · Price
A sale here is worth £7.48.
Listings sell for £7.48 on average, from £2.69 to £18.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.48 that is £19K to £22K a year per listing.
- Average price
- £7.48under the $15 to $100 sweet spot
- Price range
- £2.69–£18.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £19K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #160 within Pens, Pencils & Writing Supplies. It carries 3,160 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #160in Pens, Pencils & Writing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,160per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Teacher Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
BIC 4 Colours Pens Multicolour Fun - 4 Colours Pastel Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 3,311
- Age
- 14y ago
BIC 4 Colours Pens Multicolour Grip - 4 Colours Retractable Ballpoint Pens - Pack of 3
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 14y ago
BIC 4 Colours Pens All In One Multi Coloured Pens All In One Retractable Ballpoint Pens Medium 1.0mm Green Blue Red Black 5 Pens Per Pack 1 Pack
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 4,949
- Age
- 4y ago
Trending
90-day click momentum
Twinsun Teacher Gifts Teacher Appreciation Gift 12Pcs Thank You Teachers Ballpoint Pens for Kids Students Graduation Back to School Gratitude Supplies
- Price
- £4.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
HOWAF Thank You Teacher Gifts for Women Men 8 PCS Wooden Teacher Pens Ballpoint Pen Thank You Gifts for Teachers Teaching Assistant Pre School Nursery Teachers Leaving Gift Set A
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
BIC 4 Colours Decors Kawaii Series Retractable Ball Pen Medium Point (1.0 mm) Fun Ink Colours + BIC Highlighter Grip Decors Chiselled Nib - Assorted Kawaii Designs Pack of 4
- Price
- £6.28
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 5mo ago
BIC 4 Colours Mineral Tones Ball Pens Medium Point (1.00 mm) - Assorted Barrel Colours Pack of 5
- Price
- £10.35
- Rating
- 4.9/5
- Reviews
- 151
- Age
- 4mo ago
COZERI 28PCS 4 in 1 Multicoloured Pen - Retractable Ballpoint Multi Colour Bic Pen All 4 in One Office School Stationery for Students Teachers (Black Purple Green Orange Teal Blue Pink)
- Price
- £10.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Newest
by launch dateTwinsun Teacher Gifts Teacher Appreciation Gift 12Pcs Thank You Teachers Ballpoint Pens for Kids Students Graduation Back to School Gratitude Supplies
- Price
- £4.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
BIC 4 Colours Mineral Tones Ball Pens Medium Point (1.00 mm) - Assorted Barrel Colours Pack of 5
- Price
- £10.35
- Rating
- 4.9/5
- Reviews
- 151
- Age
- 4mo ago
BIC 4 Colours Decors Kawaii Series Retractable Ball Pen Medium Point (1.0 mm) Fun Ink Colours + BIC Highlighter Grip Decors Chiselled Nib - Assorted Kawaii Designs Pack of 4
- Price
- £6.28
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 5mo ago
Maxmoc 14 Pcs 4 Colour Pen Set
- Price
- £5.84
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 10mo ago
COZERI 28PCS 4 in 1 Multicoloured Pen - Retractable Ballpoint Multi Colour Bic Pen All 4 in One Office School Stationery for Students Teachers (Black Purple Green Orange Teal Blue Pink)
- Price
- £10.48
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
108
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
6%
- BIC82%
- Pentel4%
- Maxmoc3%
- Zebra Pen2%
- Finehenchi2%
- HOWAF1%
- Open — no brand owns it (5 brands, 6%)
Demand
Teacher Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Teacher Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bic 4 colours pens192K/yr
- multicoloured pen75K/yr
- teacher pens20K/yr
- bic pens 4 colour58K/yr
- 4 colour pen61K/yr
- multi colour pen61K/yr
- bic multicoloured pen24K/yr
- teacher pen12K/yr
- multi pen30K/yr
- multicolour pen23K/yr
Reviews and returns
What reviews say buyers love and hate about Teacher Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
breaks easily
Falls apart easily
Most cracked after a couple uses
Absolute garbage
Not good quality
Really poor quality
Feel very flimsy
Very cheap and flimsy, not worth the price as they break on first use
had to return as the packaging was so flimsy all of the pens were lying loose
Black has stopped working already
Not multi coloured
Not as advertised
Not at all what is pictured
Love
Good bright colour
Beautiful colours
Was good nice collection of colours
Great value for money
Good value
Definitely worth the price
Excellent quality
Reliable quality as expected from BIC
The quality of the pens is really good
Good quality pens
Great Pens
Brilliant pens at a great price
Write well
The writing is smooth
Easy to write clearly with
Return
0.1% Return rate 45% Fixable by listing
Not as advertised
Not at all what is pictured
Absolute garbage
Not good quality
Really poor quality
Black has stopped working already
Not multi coloured
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teacher Pens questions
Answered from the same tracked data.