How competitive is the Tartan Wrapping Paper niche on Amazon United Kingdom?

12 brands and 20 sellers compete in Tartan Wrapping Paper on Amazon United Kingdom. The top 5 Tartan Wrapping Paper products take 75% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Tartan Wrapping Paper niche?

Tartan Wrapping Paper sells for £6.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.90–£12.41. The average incumbent carries 88 reviews — the moat a new listing must climb.

Tartan Wrapping Paper

prices mostly outside the sweet spot ($2.90–$12.41) — Tartan Wrapping Paper doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Tartan Wrapping Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tartan Wrapping Paper is a £19K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 36/100.

Tartan Wrapping Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.1% over the last 90 days and 4.9% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr3K

Search volume / yr+4.1%60K

Conversion rate4.9%

Avg price£6.44

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 20

Top-5 product click share75%

Open market19%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Tartan Wrapping Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Red Tartan Wrapping Paper - Scottish Birthday Gift Wrap - Stewart Clan

Price: £3.75
Rating: 4.6/5
Reviews: 95
Age: 3y ago

Simple Festive Stylish Classic Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 43x300cm Per roll - Luxury Plaid Gift Wrap For Birthday Holiday Men Women

Price: £7.76
Rating: 4.2/5
Reviews: 9
Age: 1y ago

Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap

Price: £3.70
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Purple Tartan Plaid Scottish Universal Wrapping Paper 2 Sheets + 2 Tags

Price: £3.78
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Talking Tables 4 x Green and Red Tartan Tissue Paper Sheets for Xmas Presents | Festive Wrapping Widely Recycled | 70cm x 50cm TARTANPAPER

Price: £3.13
Rating: 4.6/5
Reviews: 109
Age: 2y ago

Newest

by launch date

Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap

Price: £3.70
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Design By Violet Tartan Printed Tissue Paper 4 Sheet Pack Green and Red Tartan Gift Wrap Tissue

Price: £2.90
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

TARTAN (Blue) Gift Wrapping Paper Large Sheets - Paper size 48x66cm 2 Sheets with 4 Gift Tags

Price: £7.77
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

BIOBROWN Reversible Christmas Wrapping Paper - 43cm x 10m - Red Tartan Plaid and HOHO Design Perfect for Xmas Party Gift Wrap

Price: £12.41
Rating: 5.0/5
Reviews: 3
Age: 1y ago

7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Incluede 20x 28 inches per sheet Folded Flat Paper for Graducation Christmas Wedding Baby Shower Congrats and Holiday

Price: £8.63
Rating: 3.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

4Ucards49%
Geluode21%
Talking Tables4%
The Arty Penguin3%
Great British Glass3%
BIOBROWN3%
Open — no brand owns it (6 brands, 16%)

Tartan Wrapping Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR4.9%Products14Brands12Top 5 Brands81%OOS Rate30.1%Rating4.6★Reviews88Avg BSR#2,677

Top Tartan Wrapping Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tartan wrapping paper37K/yr +14.2%8.2% conv.
tartan wrapping paper roll7K/yr +19.8%4.4% conv.
tartan paper4K/yr -25.0%2.4% conv.
plaid wrapping paper6K/yr -10.0%0.4% conv.
tartan christmas wrapping paper5K/yr +19.7%0.0% conv.

What reviews say buyers love and hate about Tartan Wrapping Paper

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall67%

“Good quality and value”

Design-Overall17%

“The Tartan design is so iconic for the festive season”

Ease Of Use17%

“easy to use”

What buyers complain about

100% of reviews

Value For Money100%

“Expensive”

Tartan Wrapping Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thin

50%

2Color

33%

3Size-Overall

17%

Common Tartan Wrapping Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tartan Wrapping Paper 36/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +4.1% over the last 90 days.

Tartan Wrapping Paper buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.