Is tartan wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (36/100).

How competitive is the tartan wrapping paper niche?

12 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in tartan wrapping paper?

Top complaints mined from reviews: Value For Money. The return rate is 0.6%.

What does it cost to enter the tartan wrapping paper niche?

Listings span £2.90–£12.41; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.

tartan wrapping paper

Skip it

Prices mostly outside the sweet spot ($2.90–$12.41) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Incredible87.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£6.44

avg listing price — sweet spot $15–$100

Market size

Bad£19K

£19K/yr · 60K searches

Price range

Bad£2.90–£12.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, tartan wrapping paper is a £19K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

tartan wrapping paper market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £13K–£16K; units × avg price
Conversion rate: 4.9%
Avg BSR: #2,677
Page quality: 0%
Prime: 79%
Sponsored: 36%
Out of stock: 30.1%
Avg brand age: 31 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

4Ucards49%
Geluode21%
Talking Tables4%
The Arty Penguin3%
Great British Glass3%
BIOBROWN3%
Open — no brand owns it (6 brands, 16%)

Demand

Weekly Amazon search volume, last 32 weeks — +4.1% search growth over the last 90 days.

Open Trend

Top tartan wrapping paper search terms

tartan wrapping paper37K/yr +14.2%8.2% conv.
tartan wrapping paper roll7K/yr +19.8%4.4% conv.
tartan paper4K/yr -25.0%2.4% conv.
plaid wrapping paper6K/yr -10.0%0.4% conv.
tartan christmas wrapping paper5K/yr +19.7%0.0% conv.

All search terms

Top tartan wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Tartan Wrapping Paper - Scottish Birthday Gift Wrap - Stewart Clan

4Ucards£3.754.6★95 rev

Simple Festive Stylish Classic Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 43x300cm Per roll - Luxury Plaid Gift Wrap For Birthday Holiday Men Women

Geluode£7.764.2★9 rev

Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap

4Ucards£3.705.0★1 rev

Purple Tartan Plaid Scottish Universal Wrapping Paper 2 Sheets + 2 Tags

4Ucards£3.785.0★2 rev

Talking Tables 4 x Green and Red Tartan Tissue Paper Sheets for Xmas Presents | Festive Wrapping Widely Recycled | 70cm x 50cm TARTANPAPER

Talking Tables£3.134.6★109 rev

Newest

by launch date

Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap

4Ucards£3.701 rev

4mo ago

Design By Violet Tartan Printed Tissue Paper 4 Sheet Pack Green and Red Tartan Gift Wrap Tissue

Design By Violet£2.901 rev

10mo ago

TARTAN (Blue) Gift Wrapping Paper Large Sheets - Paper size 48x66cm 2 Sheets with 4 Gift Tags

Great British Glass£7.770 rev

11mo ago

BIOBROWN Reversible Christmas Wrapping Paper - 43cm x 10m - Red Tartan Plaid and HOHO Design Perfect for Xmas Party Gift Wrap

BIOBROWN£12.413 rev

1y ago

7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Incluede 20x 28 inches per sheet Folded Flat Paper for Graducation Christmas Wedding Baby Shower Congrats and Holiday

Boerni£8.631 rev

1y ago

What buyers say about tartan wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall67%

“Good quality and value”

Design-Overall17%

“The Tartan design is so iconic for the festive season”

Ease Of Use17%

“easy to use”

What buyers complain about

Value For Money100%

“Expensive”

Top return reasons

Thin50%

Color33%

Size-Overall17%

Common questions

Is tartan wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (36/100).
How competitive is the tartan wrapping paper niche?: 12 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in tartan wrapping paper?: Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
What does it cost to enter the tartan wrapping paper niche?: Listings span £2.90–£12.41; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.