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Tartan Wrapping Paper

Fail

Prices span $2.90–$12.41, mostly outside the sweet spot, so Tartan Wrapping Paper is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£19K/yr60K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
75%top-5 click share · 12 brands · 20 sellers

Flapen Score

Tartan Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Tartan Wrapping Paper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartan Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tartan Wrapping Paper 60K times last year and spent an estimated £19K. The top 5 brands take 81% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
4.9%
Market size, estimated
£19Ka year
Top search term
tartan wrapping paper37K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £2.90 to £12.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.44 that is £0 to £644 a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£2.90–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£644
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #2,677 within Paper. It carries 88 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
30.1%
Average rank
#2,677in Paper
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tartan Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

20

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

16%

  • 4Ucards49%
  • Geluode21%
  • Talking Tables4%
  • The Arty Penguin3%
  • Great British Glass3%
  • BIOBROWN3%
  • Open — no brand owns it (6 brands, 16%)

Demand

Tartan Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 31.2× · 8 of 12 months tracked

Search terms

Top Tartan Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tartan wrapping paper37K/yr
  • tartan wrapping paper roll7K/yr
  • tartan paper4K/yr
  • plaid wrapping paper6K/yr
  • tartan christmas wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Tartan Wrapping Paper

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Tartan Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data