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Sympathy Cards

Maybe

Returns run at only 0.1% of orders. But prices span $2.00–$6.46, mostly outside the sweet spot, so Sympathy Cards is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£243K/yr708K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
31%top-5 click share · 25 brands · 43 sellers

Flapen Score

Sympathy Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sympathy Cards is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sympathy Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sympathy Cards 708K times last year and spent an estimated £243K. The top 5 brands take 43% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
10.8%
Market size, estimated
£243Ka year
Peak month
January1.4× the quietest month
Top search term
sympathy cards327K searches a year

02 · Price

A sale here is worth £3.19.

Listings sell for £3.19 on average, from £2.00 to £6.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.19 that is £4K to £5K a year per listing.

Average price
£3.19under the $15 to $100 sweet spot
Price range
£2.00–£6.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #346 within Cards & Card Stock. It carries 246 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#346in Cards & Card Stock
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sympathy Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

43

Top-5 brand share

43%

Top 20: 96%

Top-5 click share

31%

Top 20: 75%

Open market

52%

  • Stuff414%
  • Old English Company10%
  • Special Thoughts8%
  • the lazy panda card company5%
  • Jonny Javelin5%
  • Absolutely Yours5%

Demand

Sympathy Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Sympathy Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sympathy cards327K/yr
  • sympathy card84K/yr
  • condolences card73K/yr
  • bereavement card44K/yr
  • sorry for your loss card33K/yr
  • sympathy cards thinking of you30K/yr
  • with sympathy card19K/yr
  • bereavement cards14K/yr
  • bereavement cards for adults16K/yr
  • condolence card14K/yr

Reviews and returns

What reviews say buyers love and hate about Sympathy Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.32

Cheap quality, flimsy

Poor quality and very cheap looking

Awful quality

Size-Overall17%−0.06

Envelope far too small

Far too small

Very large

Flatness9%−0.04

Image is flat

it looked flat

It took 2 days to flatten out

Value For Money8%+0.49

Rather expensive

A bit pricey

a complete waste of money

Adhesion/Stickiness7%−0.06

Unable to peel off massive barcode stickers which leave ink and glue all over card, unusable

a glue residue was left

Poorly placed over-sticker left glue residue

Love

Quality-Overall35%+0.32

Very good quality cards

Good quality

This is a very well made

Value For Money14%+0.49

Value for money

worth the money

Good value

Advertised Vs Actual Product12%+0.95

exactly what I needed

As described

Exactly as shown

Design-Overall7%

Elegant Design

elegant design on the front

I like the simple design of the card

Ease Of Use5%+0.57

Simple

quick and simple to buy online

It has a simple

Return

0.1% Return rate 52% Fixable by listing

Size-Overall37%▁█▄▄▂█

Envelope far too small

Far too small

Very large

Adhesion/Stickiness15%▁▁▁▁█▇

Unable to peel off massive barcode stickers which leave ink and glue all over card, unusable

a glue residue was left

Poorly placed over-sticker left glue residue

Advertised Vs Actual Product15%▁▇▁▁█▁

The card looks as shown and it is 15cm square as stated

It didn't show that on the photo when I ordered it

Never a truer word than this message

Quality-Overall9%▁▁▁█▃▁

Cheap quality, flimsy

Poor quality and very cheap looking

Awful quality

Thin5%▁▁█▁▁▁

FAQ

Common Sympathy Cards questions

Answered from the same tracked data.