Sympathy Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.00–$6.46, mostly outside the sweet spot, so Sympathy Cards is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £243K/yr708K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 31%top-5 click share · 25 brands · 43 sellers
Flapen Score
Sympathy Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Sympathy Cards is stronger. Inside it, weaker.
Market
The Sympathy Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sympathy Cards 708K times last year and spent an estimated £243K. The top 5 brands take 43% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.
- Searches, last 12 months
- 708K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £243Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- sympathy cards327K searches a year
02 · Price
A sale here is worth £3.19.
Listings sell for £3.19 on average, from £2.00 to £6.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.19 that is £4K to £5K a year per listing.
- Average price
- £3.19under the $15 to $100 sweet spot
- Price range
- £2.00–£6.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #346 within Cards & Card Stock. It carries 246 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #346in Cards & Card Stock
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 246per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sympathy Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sad Loss - Gold Foiled Deepest Sympathy Card - Thinking of You
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 743
- Age
- 4y ago

Sympathy Card Those We Love Mourning Bereavement
- Price
- £3.47
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Watercolour Sympathy Card for Women and Men Floral Countryside
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago

Jonny Javelin Sympathy Card to You and Your Family
- Price
- £3.53
- Rating
- 4.8/5
- Reviews
- 766
- Age
- 11y ago

UK Greetings | Sympathy Card | Delicate Design | With Envelope
- Price
- £2.11
- Rating
- 4.7/5
- Reviews
- 2,216
- Age
- 6y ago
Trending
90-day click momentum
Sympathy Card for Friends and Family Pooh and Piglet Loss and Remembrance Gone from Sight Never from Your Heart Sorry for Your Loss Thinking of You Condolences Bereavement
- Price
- £2.72
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago

Sympathy Card Feather Birds Bereavement Condolence Remembrance SYM07
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Elegant Sympathy Card Premium Condolence & Bereavement Card (17x12cm) with Envelope (Kraft Brown)
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5mo ago

Sympathy Card. Meadow Design. Card with Envelope. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
- Price
- £2.84
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Sympathy Card. Dandelion Design. Card with Envelope. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
Sympathy Card. Meadow Design. Card with Envelope. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
- Price
- £2.84
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Sympathy Card. Dandelion Design. Card with Envelope. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4mo ago

Sympathy Card Feather Birds Bereavement Condolence Remembrance SYM07
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Sympathy Card for Friends and Family Pooh and Piglet Loss and Remembrance Gone from Sight Never from Your Heart Sorry for Your Loss Thinking of You Condolences Bereavement
- Price
- £2.72
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago

Elegant Sympathy Card Premium Condolence & Bereavement Card (17x12cm) with Envelope (Kraft Brown)
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
43
Top-5 brand share
43%
Top 20: 96%
Top-5 click share
31%
Top 20: 75%
Open market
52%
- Stuff414%
- Old English Company10%
- Special Thoughts8%
- the lazy panda card company5%
- Jonny Javelin5%
- Absolutely Yours5%
Demand
Sympathy Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4×
Search terms
Top Sympathy Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sympathy cards327K/yr
- sympathy card84K/yr
- condolences card73K/yr
- bereavement card44K/yr
- sorry for your loss card33K/yr
- sympathy cards thinking of you30K/yr
- with sympathy card19K/yr
- bereavement cards14K/yr
- bereavement cards for adults16K/yr
- condolence card14K/yr
Reviews and returns
What reviews say buyers love and hate about Sympathy Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality, flimsy
Poor quality and very cheap looking
Awful quality
Envelope far too small
Far too small
Very large
Image is flat
it looked flat
It took 2 days to flatten out
Rather expensive
A bit pricey
a complete waste of money
Unable to peel off massive barcode stickers which leave ink and glue all over card, unusable
a glue residue was left
Poorly placed over-sticker left glue residue
Love
Very good quality cards
Good quality
This is a very well made
Value for money
worth the money
Good value
exactly what I needed
As described
Exactly as shown
Elegant Design
elegant design on the front
I like the simple design of the card
Simple
quick and simple to buy online
It has a simple
Return
0.1% Return rate 52% Fixable by listing
Envelope far too small
Far too small
Very large
Unable to peel off massive barcode stickers which leave ink and glue all over card, unusable
a glue residue was left
Poorly placed over-sticker left glue residue
The card looks as shown and it is 15cm square as stated
It didn't show that on the photo when I ordered it
Never a truer word than this message
Cheap quality, flimsy
Poor quality and very cheap looking
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sympathy Cards questions
Answered from the same tracked data.









