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Sweet Cones

Fail

Prices span $2.58–$4.51, mostly outside the sweet spot, so Sweet Cones is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£170K/yr404K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 16 sellers

Flapen Score

Sweet Cones against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sweet Cones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Cones 404K times last year and spent an estimated £170K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
11.7%
Market size, estimated
£170Ka year
Peak month
November1.8× the quietest month
Top search term
sweet cones171K searches a year

02 · Price

A sale here is worth £3.59.

Listings sell for £3.59 on average, from £2.58 to £4.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £3.59 that is £7K to £9K a year per listing.

Average price
£3.59under the $15 to $100 sweet spot
Price range
£2.58–£4.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #227 within Envelopes & Mailing Supplies. It carries 981 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#227in Envelopes & Mailing Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
981per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sweet Cones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

16

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Frendour31%
  • CELLOMANIA16%
  • SHOKUTO12%
  • XMBYGEY10%
  • RECON UP5%
  • FOLKSNSHOPS5%

Demand

Sweet Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Sweet Cones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet cones171K/yr
  • sweet cone bags93K/yr
  • sweet cones bags28K/yr
  • sweet cone bags and ties18K/yr
  • sweetie cones bags12K/yr
  • sweet cone11K/yr
  • sweet cones bags with ties9K/yr
  • cone bags12K/yr
  • party cones bags6K/yr
  • small sweet cones5K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Cones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%+2.02

Little small

Smaller than you think

my mistake I needed bigger ones

Durability25%−0.19

Broke quite easily

Not filled then yet so don't know about durability

3 guest had theirs break at bottom before they left

Strength19%−0.14

The bags are flimsy and many broke

Flimsy bags

Weak

Quality-Overall13%+0.69

Poor quality

Love

Size-Overall26%+2.02

Good Size

I bought these as favours for childrens birthday party they are great size

Just big enough to fit plenty of sweets in

Quality-Overall25%+0.69

Good quality bags

Excellent quality

Great product

Value For Money13%−0.05

Good value for money

Good price

Great value

Advertised Vs Actual Product12%+0.90

Did the job

As described

Just what was ordered

Ease Of Use6%+0.43

Easy to use

Very easy to use and looked great

Return

0.4% Return rate 81% Fixable by listing

Size-Overall79%█▇▇█▇▇

Little small

Smaller than you think

my mistake I needed bigger ones

Quality-Overall5%▁█▄▁▁▅

Poor quality

Material Quality3%▁▁█▁█▁
Value For Money3%▁▁▆█▁▁
Thin2%▁▁▆▁█▁

FAQ

Common Sweet Cones questions

Answered from the same tracked data.