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Sweet Cones

Fail

Prices span $2.58–$4.51, mostly outside the sweet spot, so Sweet Cones is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£170K/yr404K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 16 sellers

Flapen Score

Sweet Cones against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sweet Cones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweet Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweet Cones 404K times last year and spent an estimated £170K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
11.7%
Market size, estimated
£170Ka year
Peak month
November1.8× the quietest month
Top search term
sweet cones171K searches a year

02 · Price

A sale here is worth £3.59.

Listings sell for £3.59 on average, from £2.58 to £4.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £3.59 that is £7K to £9K a year per listing.

Average price
£3.59under the $15 to $100 sweet spot
Price range
£2.58–£4.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #227 within Envelopes & Mailing Supplies. It carries 981 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#227in Envelopes & Mailing Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
981per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sweet Cones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

16

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

21%

  • Frendour31%
  • CELLOMANIA16%
  • SHOKUTO12%
  • XMBYGEY10%
  • RECON UP5%
  • FOLKSNSHOPS5%

Demand

Sweet Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Sweet Cones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sweet cones171K/yr
  • sweet cone bags93K/yr
  • sweet cones bags28K/yr
  • sweet cone bags and ties18K/yr
  • sweetie cones bags12K/yr
  • sweet cone11K/yr
  • sweet cones bags with ties9K/yr
  • cone bags12K/yr
  • party cones bags6K/yr
  • small sweet cones5K/yr

Reviews and returns

What reviews say buyers love and hate about Sweet Cones

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
44%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Little small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sweet Cones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data