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Successful Man Journal

Fail

Demand is soft, at -35.0% this quarter, so Successful Man Journal is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£37K/yr35K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
87%top-5 click share · 7 brands · 11 sellers

Flapen Score

Successful Man Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Successful Man Journal is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Successful Man Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Successful Man Journal 35K times last year and spent an estimated £37K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
5.6%
Market size, estimated
£37Ka year
Top search term
the successful man journal18K searches a year

02 · Price

A sale here is worth £19.15.

Listings sell for £19.15 on average, from £12.39 to £30.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £19.15 that is £2K to £5K a year per listing.

Average price
£19.15inside the $15 to $100 sweet spot
Price range
£12.39–£30.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #289 within Calendars, Planners & Personal Organisers. It carries 999 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
7.7%
Average rank
#289in Calendars, Planners & Personal Organisers
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Successful Man Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

1%

  • Simply Zen36%
  • One Percent30%
  • Odetina12%
  • Goal Achievement11%
  • UrBestSelf5%
  • CATCHYOURDREAMS4%
  • Open — no brand owns it (1 brand, 1%)

Demand

Successful Man Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26Prime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 3.4× · 6 of 12 months tracked

Search terms

Top Successful Man Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the successful man journal18K/yr
  • successful man journal10K/yr
  • 1% diary4K/yr
  • the 1% diary2K/yr

Reviews and returns

What reviews say buyers love and hate about Successful Man Journal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.18

Incredibly overpriced

Quality-Overall50%−0.09

Cheap

the quality is cheap

Love

Quality-Overall33%−0.09

Good quality motivation

The quality is excellent

Quality feels amazing

Fun/Entertainment Experience27%+3.03

the content was engaging

seems like a great way to engage with boys

Ease Of Use13%

making it a pleasure to use every day

Its easy to navigate

Paper Quality7%+0.62

The quality materials and feel of the paper make it feel like something special to keep and reflect on

Storage Capacity7%+0.62

offers plenty of space for notes

Return

1.4% Return rate 35% Fixable by listing

Advertised Vs Actual Product27%▆█▅▁█▁
Compatibility-Overall15%▆▁▁▁█▁
Quality-Overall15%▆▁▅█▁▁

Cheap

the quality is cheap

Print Quality8%
Product Condition8%▁▁█▁▁▁

FAQ

Common Successful Man Journal questions

Answered from the same tracked data.