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Stray Kids Photocards

Fail

Shoppers spend only $24K a year here, so Stray Kids Photocards is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£24K/yr134K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
39%top-5 click share · 20 brands · 24 sellers

Flapen Score

Stray Kids Photocards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stray Kids Photocards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Photocards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stray Kids Photocards 134K times last year and spent an estimated £24K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.2%
Market size, estimated
£24Ka year
Top search term
stray kids photocards52K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.12 to £16.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.25 that is £0 to £825 a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.12–£16.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£825
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #235 within Cards & Card Stock. It carries 35 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
23.7%
Average rank
#235in Cards & Card Stock
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Stray Kids Photocards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£721£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 76%

Open market

17%

  • TuYines35%
  • ZHENGGE19%
  • Kanfyyl9%
  • yumcute8%
  • Wgewfhdf6%
  • NEWHE5%
  • Open — no brand owns it (14 brands, 17%)

Demand

Stray Kids Photocards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Stray Kids Photocards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stray kids photocards52K/yr
  • photocards9K/yr
  • skz photocards18K/yr
  • kpop photocard7K/yr
  • kpop photocards9K/yr
  • straykids photocards10K/yr
  • lomo cards5K/yr
  • stray kids photocards official9K/yr
  • stray kids cards6K/yr
  • stray kids photo cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Photocards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product30%−0.23

Not as advertised

you dont get whats shown in the picture not all of them anyway

Not what it was advertised to be

Quality-Overall25%−0.03

Fab quality cards

Cheap, crap

Quality isnt too great, thin and flimsy, easy to damage quick, not card in the slightest

Value For Money7%+2.58

perhaps a tad expensive

Paper Quality5%−0.07

Like paper cut outs

Strength5%−0.02

thin and flimsy

Love

Value For Money22%+2.58

My daughter is a fan great cards well priced

Great value for money with lots of little bits included

Worth the price

Quality-Overall21%−0.03

Good quality

Great Quality And Variety

also of good quality for the price of it too

Collectibles12%+1.07

she loves the cards

Perfect for my SKZ Photocards - Check out my photos

my collection is worth thousands

Advertised Vs Actual Product10%−0.23

Great, as described

As expected

Soft Feel8%

Lovely soft feeling case worth the money

Return

0.2% Return rate 77% Fixable by listing

Advertised Vs Actual Product58%▁▂▅▆▅█

Not as advertised

you dont get whats shown in the picture not all of them anyway

Not what it was advertised to be

Quality-Overall17%▁█▁▁▄▁

Fab quality cards

Cheap, crap

Quality isnt too great, thin and flimsy, easy to damage quick, not card in the slightest

Color13%▁▁▁█▄▁
Size-Overall5%▁█▅▁▁▁
Gifting Purpose3%

FAQ

Common Stray Kids Photocards questions

Answered from the same tracked data.