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Stray Kids Photocards

Fail

Shoppers spend an estimated $24K a year here, so Stray Kids Photocards is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£24K/yr134K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
39%top-5 click share · 20 brands · 24 sellers

Flapen Score

Stray Kids Photocards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stray Kids Photocards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Photocards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stray Kids Photocards 134K times last year and spent an estimated £24K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.2%
Market size, estimated
£24Ka year
Top search term
stray kids photocards52K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.12 to £16.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.25 that is £0 to £825 a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.12–£16.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£825
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #235 within Cards & Card Stock. It carries 35 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
23.7%
Average rank
#235in Cards & Card Stock
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
51

04 · Newcomers

0 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Stray Kids Photocards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£721£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

24

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 76%

Open market

17%

  • TuYines35%
  • ZHENGGE19%
  • Kanfyyl9%
  • yumcute8%
  • Wgewfhdf6%
  • NEWHE5%
  • Open — no brand owns it (14 brands, 17%)

Demand

Stray Kids Photocards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Stray Kids Photocards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stray kids photocards52K/yr
  • photocards9K/yr
  • skz photocards18K/yr
  • kpop photocard7K/yr
  • kpop photocards9K/yr
  • straykids photocards10K/yr
  • lomo cards5K/yr
  • stray kids photocards official9K/yr
  • stray kids cards6K/yr
  • stray kids photo cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Photocards

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
30%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stray Kids Photocards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data