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Stitch Wrapping Paper

Fail

Prices span $1.40–$13.09, mostly outside the sweet spot, so Stitch Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£40K/yr78K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
68%top-5 click share · 11 brands · 26 sellers

Flapen Score

Stitch Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stitch Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Wrapping Paper 78K times last year and spent an estimated £40K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
6.9%
Market size, estimated
£40Ka year
Peak month
December3.6× the quietest month
Top search term
stitch wrapping paper34K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £1.40 to £13.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.43 that is £2K to £4K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£1.40–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #552 within Envelopes & Mailing Supplies. It carries 372 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#552in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stitch Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

26

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Yisound12320%
  • Disney20%
  • LGUZAKO13%
  • CloverCy10%
  • Hallmark10%
  • Jofiesu7%

Demand

Stitch Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Stitch Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch wrapping paper34K/yr
  • stitch gift bag10K/yr
  • stitch wrapping paper birthday13K/yr
  • lilo and stitch wrapping paper7K/yr
  • lilo and stitch gift bag3K/yr
  • stitch birthday wrapping paper3K/yr
  • stitch christmas wrapping paper8K/yr
  • stitch wrapping paper christmas2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.06

Very expensive

Expensive

a little expensive

Ease Of Use10%−0.05

cannot use

Quality-Overall10%+2.41

Low quality

Size-Overall10%+0.99

it is smaller than anticipated

Stitch/Finish/Polish10%0.00

Bad stitching

Love

Quality-Overall38%+2.41

its well made

Great card nice quality

Good quality

Size-Overall15%+0.99

Nice size

Nice buy a little on the small size

great size

Stitch/Finish/Polish12%0.00

Perfect for any stitch fans

Really nice stitch fans

Value For Money9%−0.06

value for money

Good value

Design-Overall6%+0.51

My granddaughter loved the designs

Return

0.4% Return rate 77% Fixable by listing

Size-Overall69%█▆▁▅██

it is smaller than anticipated

Material Quality8%▁▁█▁▁▁
Advertised Vs Actual Product8%▁▁▁█▁▁
Compatibility-Overall8%▁▁█▁▁▁
Water Resistance8%▁█▁▁▁▁

FAQ

Common Stitch Wrapping Paper questions

Answered from the same tracked data.