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Stitch Notebook

Fail

Shoppers spend only $31K a year here, so Stitch Notebook is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£31K/yr64K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
46%top-5 click share · 14 brands · 81 sellers

Flapen Score

Stitch Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stitch Notebook is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Notebook 64K times last year and spent an estimated £31K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
4.9%
Market size, estimated
£31Ka year
Peak month
December4.5× the quietest month
Top search term
stitch notebook19K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £4.10 to £28.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.78 that is £0 to £978 a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£4.10–£28.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£978
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #979 within Notebooks, Writing Pads & Diaries. It carries 606 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#979in Notebooks, Writing Pads & Diaries
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stitch Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

81

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

10%

  • Disney48%
  • Grupo Erik20%
  • HOX8%
  • Kids Licensing7%
  • Pyramid International4%
  • KIDS EUROSWAN SL3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Stitch Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Stitch Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch notebook19K/yr
  • stitch stationery20K/yr
  • stitch stationery set9K/yr
  • stitch stationery set for girls3K/yr
  • stitch diary7K/yr
  • lilo and stitch stationery3K/yr
  • stitch stationary2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.03

Over priced

A little on the pricey side

over priced

Adhesion/Stickiness14%−0.08

The sticky isnt that great though if Im honest so if youre buying because you need sticky notes

Color14%+0.29

except for red

Quality-Overall10%+1.97

not professional quality pencils or crayons

Poor quality

Zipper Quality7%−0.08

Poor quality the zip broke when opened

Love

Quality-Overall33%+1.97

Good quality set

Decent quality

Great product

Gifting Purpose18%−0.01

Loved this gift

Great gift

Perfect birthday present

Value For Money14%−0.03

Good value for money

Good price

worth the money

Advertised Vs Actual Product7%+0.61

Exactly as expected

It looks like on the pictures

exactly as per product photo

Fun/Entertainment Experience6%+0.49

Entertaining

Beautiful and fun, my niece loved it

Return

0.4% Return rate 40% Fixable by listing

Gifting Purpose25%▁▆▃█▁▂
Size-Overall25%█▁▁▁▆▆
Shape/Style8%▁█▁▁▁▃
Quality-Overall8%▁▁▁▁█▃

not professional quality pencils or crayons

Poor quality

Stitch/Finish/Polish6%█▁▁▁▁▂

FAQ

Common Stitch Notebook questions

Answered from the same tracked data.