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Stitch Notebook

Fail

Shoppers spend an estimated $31K a year here, so Stitch Notebook is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£31K/yr64K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
46%top-5 click share · 14 brands · 81 sellers

Flapen Score

Stitch Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stitch Notebook is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Notebook 64K times last year and spent an estimated £31K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
4.9%
Market size, estimated
£31Ka year
Peak month
December4.5× the quietest month
Top search term
stitch notebook19K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £4.10 to £28.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.78 that is £0 to £978 a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£4.10–£28.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£978
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #979 within Notebooks, Writing Pads & Diaries. It carries 606 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#979in Notebooks, Writing Pads & Diaries
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stitch Notebook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

81

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

10%

  • Disney48%
  • Grupo Erik20%
  • HOX8%
  • Kids Licensing7%
  • Pyramid International4%
  • KIDS EUROSWAN SL3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Stitch Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Stitch Notebook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch notebook19K/yr
  • stitch stationery20K/yr
  • stitch stationery set9K/yr
  • stitch stationery set for girls3K/yr
  • stitch diary7K/yr
  • lilo and stitch stationery3K/yr
  • stitch stationary2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Notebook

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.4%of orders come back
“Over priced”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stitch Notebook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data