Is stitch notebook profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (42/100).

How competitive is the stitch notebook niche?

14 brands and 81 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in stitch notebook?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 0.4%.

When does demand for stitch notebook peak?

Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the stitch notebook niche?

Listings span £4.10–£28.69; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

stitch notebook

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good606.35

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.10–£28.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.78

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Market size

Bad£31K

£31K/yr · 64K searches

According to Flapen's Amazon United Kingdom niche tracking, stitch notebook is a £31K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

stitch notebook market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £24K–£29K; units × avg price
Conversion rate: 4.9%
Avg BSR: #979
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 20 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

10%

Disney48%
Grupo Erik20%
HOX8%
Kids Licensing7%
Pyramid International4%
KIDS EUROSWAN SL3%
Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top stitch notebook search terms

stitch notebook19K/yr -21.3%4.0% conv.
stitch stationery20K/yr -30.3%3.1% conv.
stitch stationery set9K/yr -37.4%3.9% conv.
stitch stationery set for girls3K/yr +90.0%3.9% conv.
stitch diary7K/yr -40.4%3.8% conv.
lilo and stitch stationery3K/yr +12.7%3.1% conv.
stitch stationary2K/yr -13.7%6.8% conv.

All search terms

Top stitch notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Stitch Stationary Supplies Gifts for Girls & Women A5 Notebook Pencil Case & 6 Ball Point Pens School Stationery Set & Desk Organiser Journaling Essentials (Blue)

Disney£10.614.7★2,424 rev

Disney Stitch DIY Journal Kit for Kids Teens A5 Diary Art Supplies Stickers Sticky Notes Keyring Coloured Pens Arts and Crafts Stitch Gifts

Disney£13.324.6★331 rev

Grupo Erik Disney Stitch Sticky Notes Set - Stationery Gifts Merchandise

Grupo Erik£6.224.7★2,308 rev

Grupo Erik Disney Stitch A5 Project Notebook with 4 Dividers - Gifts Merch

Grupo Erik£7.894.7★805 rev

Disney Stitch 8Piece Pencil Case & Stationery Set for Kids Clear PVC Zip Pouch Erasers HB Pencil Sharpener Ruler & Notepad

HOX£4.975.0★5 rev

Newest

by launch date

Toyland Filled Pencil Case - Includes: 1x Notebook 2 x Pencils 4 x Character Erasers 1 x Sharpener 1 x Ruler & 125 x Sticky Notes - School Stationary Set - Travel Drawing Supplies

Toyland£8.850 rev

4mo ago

Disney Stitch 8Piece Pencil Case & Stationery Set for Kids Clear PVC Zip Pouch Erasers HB Pencil Sharpener Ruler & Notepad

HOX£4.975 rev

7mo ago

Stitch Journal Set for Children | Diamond Painting Craft Set from 3 Years | With Stickers and Glitter Stones | Creative Gift for Girls | DIY Craft Set with Journal Pen Stickers and Diamonds

Disney Store£7.3352 rev

10mo ago

Kids Licensing - Stitch A5 Plush Notebook for Girls

Kids Licensing£11.4914 rev

10mo ago

KIDS EUROSWAN SL 5PCS STATIONERY SET STITCH Pink

KIDS EUROSWAN SL£4.1617 rev

1y ago

What buyers say about stitch notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality set”

Gifting Purpose18%

“Loved this gift”

Value For Money14%

“Good value for money”

Advertised Vs Actual Product7%

“Exactly as expected”

Fun/Entertainment Experience6%

“Entertaining”

Pockets/Compartments3%

“Plenty if pockets”

Storage Capacity3%

“Good stocking filler”

Writing Experience3%

“Perfect gift for girls who love to write”

Document Organizing/Classification3%

“does a lot of organising”

Design-Overall2%

“Great design”

What buyers complain about

Value For Money19%

“Over priced”

Adhesion/Stickiness14%

“The sticky isnt that great though if Im honest so if youre buying because you need sticky notes”

Color14%

“except for red”

Quality-Overall10%

“not professional quality pencils or crayons”

Zipper Quality7%

“Poor quality the zip broke when opened”

Material Quality6%

“The box isn't the strongest of materials with it being made of card”

Top return reasons

Gifting Purpose25%

Size-Overall25%

Shape/Style8%

Quality-Overall8%

Stitch/Finish/Polish6%

Product Condition4%

Advertised Vs Actual Product4%

Leak-Proof4%

Wrong Dimensions4%

Value For Money4%

Common questions

Is stitch notebook profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (42/100).
How competitive is the stitch notebook niche?: 14 brands and 81 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in stitch notebook?: Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 0.4%.
When does demand for stitch notebook peak?: Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the stitch notebook niche?: Listings span £4.10–£28.69; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.