How competitive is the Stitch Notebook niche on Amazon United Kingdom?

14 brands and 81 sellers compete in Stitch Notebook on Amazon United Kingdom. The top 5 Stitch Notebook products take 46% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Stitch Notebook?

Stitch Notebook buyers on Amazon United Kingdom complain most about Value For Money, Adhesion/Stickiness, Color, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Stitch Notebook niche?

Stitch Notebook sells for £9.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.10–£28.69. The average incumbent carries 606 reviews — the moat a new listing must climb.

Stitch Notebook

a small market ($31K/yr) — Stitch Notebook doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stitch Notebook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stitch Notebook is a £31K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 42/100.

Stitch Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.3% over the last 90 days and 4.9% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr3K

Search volume / yr-23.3%64K

Conversion rate4.9%

Avg price£9.78

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers14 · 81

Top-5 product click share46%

Open market14%

Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Top Stitch Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Disney Stitch Stationary Supplies Gifts for Girls & Women A5 Notebook Pencil Case & 6 Ball Point Pens School Stationery Set & Desk Organiser Journaling Essentials (Blue)

Price: £10.61
Rating: 4.7/5
Reviews: 2,424
Age: 5y ago

Disney Stitch DIY Journal Kit for Kids Teens A5 Diary Art Supplies Stickers Sticky Notes Keyring Coloured Pens Arts and Crafts Stitch Gifts

Price: £13.32
Rating: 4.6/5
Reviews: 331
Age: 2y ago

Grupo Erik Disney Stitch Sticky Notes Set - Stationery Gifts Merchandise

Price: £6.22
Rating: 4.7/5
Reviews: 2,308
Age: 2y ago

Grupo Erik Disney Stitch A5 Project Notebook with 4 Dividers - Gifts Merch

Price: £7.89
Rating: 4.7/5
Reviews: 805
Age: 2y ago

Disney Stitch 8Piece Pencil Case & Stationery Set for Kids Clear PVC Zip Pouch Erasers HB Pencil Sharpener Ruler & Notepad

Price: £4.97
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Newest

by launch date

Toyland Filled Pencil Case - Includes: 1x Notebook 2 x Pencils 4 x Character Erasers 1 x Sharpener 1 x Ruler & 125 x Sticky Notes - School Stationary Set - Travel Drawing Supplies

Price: £8.85
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Disney Stitch 8Piece Pencil Case & Stationery Set for Kids Clear PVC Zip Pouch Erasers HB Pencil Sharpener Ruler & Notepad

Price: £4.97
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Stitch Journal Set for Children | Diamond Painting Craft Set from 3 Years | With Stickers and Glitter Stones | Creative Gift for Girls | DIY Craft Set with Journal Pen Stickers and Diamonds

Price: £7.33
Rating: 4.5/5
Reviews: 52
Age: 10mo ago

Kids Licensing - Stitch A5 Plush Notebook for Girls

Price: £11.49
Rating: 4.4/5
Reviews: 14
Age: 10mo ago

KIDS EUROSWAN SL 5PCS STATIONERY SET STITCH Pink

Price: £4.16
Rating: 5.0/5
Reviews: 17
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

10%

Disney48%
Grupo Erik20%
HOX8%
Kids Licensing7%
Pyramid International4%
KIDS EUROSWAN SL3%
Open — no brand owns it (8 brands, 10%)

Stitch Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR4.9%Products37Brands14Top 5 Brands86%OOS Rate0.0%Rating4.6★Reviews606Avg BSR#979

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Top Stitch Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stitch notebook19K/yr -21.3%4.0% conv.
stitch stationery20K/yr -30.3%3.1% conv.
stitch stationery set9K/yr -37.4%3.9% conv.
stitch stationery set for girls3K/yr +90.0%3.9% conv.
stitch diary7K/yr -40.4%3.8% conv.
lilo and stitch stationery3K/yr +12.7%3.1% conv.
stitch stationary2K/yr -13.7%6.8% conv.

What reviews say buyers love and hate about Stitch Notebook

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall33%

“Good quality set”

Gifting Purpose18%

“Loved this gift”

Value For Money14%

“Good value for money”

Advertised Vs Actual Product7%

“Exactly as expected”

Fun/Entertainment Experience6%

“Entertaining”

What buyers complain about

70% of reviews

Value For Money19%

“Over priced”

Adhesion/Stickiness14%

“The sticky isnt that great though if Im honest so if youre buying because you need sticky notes”

Color14%

“except for red”

Quality-Overall10%

“not professional quality pencils or crayons”

Zipper Quality7%

“Poor quality the zip broke when opened”

Stitch Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

25%

2Size-Overall

25%

3Shape/Style

4Quality-Overall

5Stitch/Finish/Polish

Common Stitch Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stitch Notebook 42/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -23.3% over the last 90 days.