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Stikins

Fail

The top 5 products take 100% of clicks, so Stikins is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£39K/yr27K searches / yr
90-day growth
+59.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Stikins against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stikins is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stikins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stikins 27K times last year and spent an estimated £39K. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+59.3%
Conversion, latest week
14.8%
Market size, estimated
£39Ka year
Peak month
September8.0× the quietest month
Top search term
stikins name labels11K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £4.79 to £14.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £9.62 that is £2K to £5K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£4.79–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Office Supplies. It carries 1,681 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#48in Office Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,681per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Stikins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • STIKINS82%
  • STUCK2U18%

Demand

Stikins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 8.0×

Search terms

Top Stikins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stikins name labels11K/yr
  • stikins8K/yr
  • stickins name labels6K/yr
  • stickins3K/yr

Reviews and returns

What reviews say buyers love and hate about Stikins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.19

Not long lasting

not resilient enough for extended use

They peel off so easily

Adhesion/Stickiness17%+0.42

Doesnt stay on

Do not stick very well

Terrible do not stick

Size-Overall13%−0.05

So not fit for that purpose

There smaller than i was expecting

Small writing though

Quality-Overall8%+1.30

Awful quality

Very inferior

Paper Quality6%+0.39

They are more paper feel so likely will fade or come off in time

Love

Quality-Overall24%+1.30

good quality, size is perfect, strong seal to stick to toiletries I wanted to name for an elderly relative moving into care

No complaints

Excellent quality

Adhesion/Stickiness21%+0.42

The adhesive is very strong

It sticks well

Easy to peel and stick

Advertised Vs Actual Product13%+0.75

Did the job

As described

Exactly what I was looking for

Ease Of Use12%+1.24

Easy to use

easier than sewing labels on

These were very handy

Durability7%−0.19

theyre very durable

Last well exactly what i wanted

Lasts

Return

0.1% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁▁█▁

So not fit for that purpose

There smaller than i was expecting

Small writing though

Adhesion/Stickiness38%▁▅▁█▁▁

Doesnt stay on

Do not stick very well

Terrible do not stick

Smell13%▁█▁▁▁▁

FAQ

Common Stikins questions

Answered from the same tracked data.