stationary supplies
Worth a lookShows low returns (0.2%), but weak search conversion (1.8%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£579K£579K/yr · 3.6M searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Price range
Okay£1.12–£20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,316.02avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, stationary supplies is a £579K/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
stationary supplies market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £702K–£877K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.4%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
260
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
42%
Top 20: 76%
Open market
36%
- Helix25%
- Paper Mate10%
- YIBONIKA9%
- BIC8%
- Four Candies6%
- Focxoio5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Top stationary supplies search terms
- stationery supplies555K/yr
- stationery583K/yr
- school supplies438K/yr
- stationery set335K/yr
- stationary259K/yr
- school190K/yr
- cute stationary179K/yr
- japanese stationery152K/yr
- office supplies150K/yr
- back to school144K/yr
Top stationary supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Helix Oxford Complete Back to School Stationery Set - Comprehensive Helix Oxford school supplies set including Maths Set Pens Ruler Scientific Calculator & More - Ideal for High School or College
Helix£18.534.6★745 rev
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
Paper Mate£8.174.7★3,544 rev
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
Helix£5.234.7★1,781 rev
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
YIBONIKA£15.514.6★120 rev
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
Focxoio£16.534.6★68 rev
Newest
by launch date
adidas Unisex Classic Three Stripes Back To School Backpack Black/White One Size
adidas£12.94710 rev
Four Candies Aesthetic Stationery Set with Pencil Case Pink Back to School
Four Candies£13.12328 rev
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
Focxoio£16.5368 rev
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
YIBONIKA£15.51120 rev
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Blue Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
YIBONIKA£15.69120 rev
Trending
90-day click momentum
VECAVE Lightweight School Travel Water Resistant Rucksack Backpack Laptop Casual Daypack College Secondary School Bags BookBag for Teenage Girls Boys Women Men Black
VECAVE£12.584.5★
adidas Unisex Classic Three Stripes Back To School Backpack Black/White One Size
adidas£12.944.7★
Linex Clear Exam Pencil Case with Maths Set & Stationery Exam-Approved Transparent Pencil Case with Geometry Tools for School College & University
Linex£2.674.6★
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
Helix£5.234.7★
Four Candies Aesthetic Stationery Set with Pencil Case Pink Back to School
Four Candies£13.124.7★
What buyers say about stationary supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Worth it”
“easy to write with”
“The adhesion is very good”
“the colours are super cute”
“As advertised”
“Very handy”
“Excellent pens”
“Perfect range of sizes”
“Durable”
What buyers complain about
“Cheap, nasty awful quality”
“Broke”
“don't stick well”
“Not worth the money”
“Quite small”
“which are very unpredictable on fairly normal paper”
“this batch of pens leaks when you start to use them lasts about 3 mins before ink fill bottom of pen”
“Very thin”
“All dried up”
“And noticeably writing feel much less smooth and more scratchy”
Top return reasons
Common questions
- Is stationary supplies profitable to sell on Amazon United Kingdom?
- The niche generates £579K/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the stationary supplies niche?
- 29 brands and 260 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in stationary supplies?
- Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 0.2%.
- When does demand for stationary supplies peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the stationary supplies niche?
- Listings span £1.12–£20.99; the average listing price is £8.77 (sweet spot $15–$100). The average incumbent carries 6,316 reviews — the moat a new listing must climb.