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Stationary Supplies

Maybe

An estimated 0.2% of orders come back. But buyers convert on only 1.8% of searches, so Stationary Supplies is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£579K/yr3.6M searches / yr
90-day growth
+12.6%search demand this quarter
Competition
42%top-5 click share · 29 brands · 260 sellers

Flapen Score

Stationary Supplies against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stationary Supplies is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stationary Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stationary Supplies 3.6M times last year and spent an estimated £579K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
1.8%
Market size, estimated
£579Ka year
Peak month
August3.5× the quietest month
Top search term
stationery supplies555K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £1.12 to £20.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £8.77 that is £11K to £13K a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£1.12–£20.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within Office Supplies. It carries 6,316 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#44in Office Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,316per listing
Listings tracked
48

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stationary Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

260

Est. top-5 brand share

59%

Top 20: 93%

Est. top-5 click share

42%

Top 20: 76%

Open market

36%

  • Helix25%
  • Paper Mate10%
  • YIBONIKA9%
  • BIC8%
  • Four Candies6%
  • Focxoio5%

Demand

Stationary Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Stationary Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stationery supplies555K/yr
  • stationery583K/yr
  • school supplies438K/yr
  • stationery set335K/yr
  • stationary259K/yr
  • school190K/yr
  • cute stationary179K/yr
  • japanese stationery152K/yr
  • office supplies150K/yr
  • back to school144K/yr

Reviews and returns

What reviews say buyers love and hate about Stationary Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Cheap, nasty awful quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stationary Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data