Stationary Supplies
MaybeReturns run at only 0.2% of orders. But buyers convert on only 1.8% of searches, so Stationary Supplies is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £579K/yr3.6M searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 42%top-5 click share · 29 brands · 260 sellers
Flapen Score
Stationary Supplies against its category
The dotted line is the Stationery & Office Supplies average. Past it, Stationary Supplies is stronger. Inside it, weaker.
Market
The Stationary Supplies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stationary Supplies 3.6M times last year and spent an estimated £579K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £579Ka year
- Peak month
- August3.5× the quietest month
- Top search term
- stationery supplies555K searches a year
02 · Price
A sale here is worth £8.77.
Listings sell for £8.77 on average, from £1.12 to £20.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £8.77 that is £11K to £13K a year per listing.
- Average price
- £8.77under the $15 to $100 sweet spot
- Price range
- £1.12–£20.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within Office Supplies. It carries 6,316 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #44in Office Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,316per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Stationary Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Helix Oxford Complete Back to School Stationery Set - Comprehensive Helix Oxford school supplies set including Maths Set Pens Ruler Scientific Calculator & More - Ideal for High School or College
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,544
- Age
- 4y ago
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
- Price
- £5.23
- Rating
- 4.7/5
- Reviews
- 1,781
- Age
- 10y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
VECAVE Lightweight School Travel Water Resistant Rucksack Backpack Laptop Casual Daypack College Secondary School Bags BookBag for Teenage Girls Boys Women Men Black
- Price
- £12.58
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago
adidas Unisex Classic Three Stripes Back To School Backpack Black/White One Size
- Price
- £12.94
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 1mo ago
Linex Clear Exam Pencil Case with Maths Set & Stationery Exam-Approved Transparent Pencil Case with Geometry Tools for School College & University
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 4y ago
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
- Price
- £5.23
- Rating
- 4.7/5
- Reviews
- 1,781
- Age
- 10y ago
Four Candies Aesthetic Stationery Set with Pencil Case Pink Back to School
- Price
- £13.12
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 11mo ago
Newest
by launch dateadidas Unisex Classic Three Stripes Back To School Backpack Black/White One Size
- Price
- £12.94
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 1mo ago
Four Candies Aesthetic Stationery Set with Pencil Case Pink Back to School
- Price
- £13.12
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 11mo ago
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Blue Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
260
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
42%
Top 20: 76%
Open market
36%
- Helix25%
- Paper Mate10%
- YIBONIKA9%
- BIC8%
- Four Candies6%
- Focxoio5%
Demand
Stationary Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Search terms
Top Stationary Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stationery supplies555K/yr
- stationery583K/yr
- school supplies438K/yr
- stationery set335K/yr
- stationary259K/yr
- school190K/yr
- cute stationary179K/yr
- japanese stationery152K/yr
- office supplies150K/yr
- back to school144K/yr
Reviews and returns
What reviews say buyers love and hate about Stationary Supplies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap, nasty awful quality
Low quality
Shocking quality
Broke
Not durable
dont last at all
don't stick well
They don't stick
Not very sticky
Not worth the money
a bit overpriced
a touch pricey
Quite small
not fit for purpose unfortunately
its too large
Love
Amazing quality
Good quality card
High quality bag
Worth it
Excellent price
Amazing value
easy to write with
Smooth writing
Writes well
The adhesion is very good
great stickiness
Great sticks well
the colours are super cute
Bright colours
Beautiful colours
Return
0.2% Return rate 50% Fixable by listing
Quite small
not fit for purpose unfortunately
its too large
Cheap, nasty awful quality
Low quality
Shocking quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stationary Supplies questions
Answered from the same tracked data.