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Stationary Gifts for Women

Fail

Shoppers spend an estimated $37K a year here, so Stationary Gifts for Women is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£37K/yr167K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
33%top-5 click share · 50 brands · 131 sellers

Flapen Score

Stationary Gifts for Women against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stationary Gifts for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stationary Gifts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stationary Gifts for Women 167K times last year and spent an estimated £37K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.5%
Market size, estimated
£37Ka year
Peak month
December8.1× the quietest month
Top search term
stationery gifts for women73K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £2.43 to £22.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.77 that is £0 to £877 a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£2.43–£22.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£877
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #128 within Calendars, Planners & Personal Organisers. It carries 2,530 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#128in Calendars, Planners & Personal Organisers
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,530per listing
Listings tracked
60

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stationary Gifts for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

131

Est. top-5 brand share

41%

Top 20: 77%

Est. top-5 click share

33%

Top 20: 68%

Open market

55%

  • Thboxes12%
  • KIFZM11%
  • Paper Mate7%
  • COZCLAM6%
  • YIBONIKA5%
  • UIXJODO5%

Demand

Stationary Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Stationary Gifts for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stationery gifts for women73K/yr
  • stationery set for women24K/yr
  • stationary for women15K/yr
  • stationery gifts18K/yr
  • stationery gift set9K/yr
  • stationery gift8K/yr
  • stationery gift set for women7K/yr
  • stationery sets for women6K/yr
  • stationary gifts4K/yr
  • stationery gift sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Stationary Gifts for Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Comes up small”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stationary Gifts for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data