Stationary Gifts for Women
FailShoppers spend only $37K a year here, so Stationary Gifts for Women is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £37K/yr167K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 33%top-5 click share · 50 brands · 131 sellers
Flapen Score
Stationary Gifts for Women against its category
The dotted line is the Stationery & Office Supplies average. Past it, Stationary Gifts for Women is stronger. Inside it, weaker.
Market
The Stationary Gifts for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stationary Gifts for Women 167K times last year and spent an estimated £37K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £37Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- stationery gifts for women73K searches a year
02 · Price
A sale here is worth £8.77.
Listings sell for £8.77 on average, from £2.43 to £22.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.77 that is £0 to £877 a year per listing.
- Average price
- £8.77under the $15 to $100 sweet spot
- Price range
- £2.43–£22.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£877
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #128 within Calendars, Planners & Personal Organisers. It carries 2,530 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #128in Calendars, Planners & Personal Organisers
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,530per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Stationary Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KIFZM A5 Sticky Notebook Each with 9 Pads of Decorated Sticky Notes and a Handy Notebook Self-Stick Note Pads Teacher Appreciation Gift Writing Memo Pads School Office Supplies and Daily Organization
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 3y ago
Undated Weekly Planner Notebook A5 52 Pages Spiral Bound Pink
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 1,024
- Age
- 3y ago
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,544
- Age
- 4y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 14,074
- Age
- 8y ago
Trending
90-day click momentum
Leaving Gifts for Colleagues Women Men A5 Notebook with Ballpoint Pen Set
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 14,074
- Age
- 8y ago
Hestya 4 Pcs Inspirational Gift Set Sometimes You Forget Youre Awesome Makeup Pouch Keychain Pen Mini Notebook Self Love Gifts Encouragement Present Christmas Inspirational Gifts for Friends
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
Maped Pastel Glitter Highlighters x 4 - Chisel Tip 1 to 5mm - Set of 4 Pastel Colours - Reusable Cardboard Pouch
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 2,360
- Age
- 5y ago
Design By Violet Harmony Stationery Set Elegant Floral Desk Set with Notepad Sticky Notes Clips & More Perfect for Mothers Day Birthdays and Stationary Lovers
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
DUOROUBAO 63 PCS Aesthetic Stationery Supplies Set with Pink Pencil Case
- Price
- £18.04
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 8mo ago
Hestya 4 Pcs Inspirational Gift Set Sometimes You Forget Youre Awesome Makeup Pouch Keychain Pen Mini Notebook Self Love Gifts Encouragement Present Christmas Inspirational Gifts for Friends
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Leaving Gifts for Colleagues Women Men A5 Notebook with Ballpoint Pen Set
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
131
Top-5 brand share
41%
Top 20: 77%
Top-5 click share
33%
Top 20: 68%
Open market
55%
- Thboxes12%
- KIFZM11%
- Paper Mate7%
- COZCLAM6%
- YIBONIKA5%
- UIXJODO5%
Demand
Stationary Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Stationary Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stationery gifts for women73K/yr
- stationery set for women24K/yr
- stationary for women15K/yr
- stationery gifts18K/yr
- stationery gift set9K/yr
- stationery gift8K/yr
- stationery gift set for women7K/yr
- stationery sets for women6K/yr
- stationary gifts4K/yr
- stationery gift sets4K/yr
Reviews and returns
What reviews say buyers love and hate about Stationary Gifts for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Comes up small
much smaller than expected
Smaller than I was expecting. same size as post it notes
certainly won't be the last
Ran out within a week
Every single pen ran out within a couple of uses
Sadly not the size or quality I expected so returned it
looked really cheap
Terrible quality
Not worth the money
It was slightly expensive
Look more expensive than they were
Thin
Not as thick as I would have liked
pens are thinner than they look in the picture
Love
Good quality socks
Excellent product
Excellent selection of quality kit
Good Value
Excellent value for money
Worth it
So comfy
comfy to wear
comfortable to hold
Smooth writing
smooth to write with
Writes very well and I love it
Good gift
Perfect gift idea
Great for a gift
Return
0.5% Return rate 59% Fixable by listing
Comes up small
much smaller than expected
Smaller than I was expecting. same size as post it notes
Sadly not the size or quality I expected so returned it
looked really cheap
Terrible quality
didn't realise they are colored
They did not change colour
And it keeps getting yellower
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stationary Gifts for Women questions
Answered from the same tracked data.