Staples
FailPrices span $0.71–$9.07, mostly outside the sweet spot, so Staples is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £317K/yr286K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 74 sellers
Flapen Score
Staples against its category
The dotted line is the Stationery & Office Supplies average. Past it, Staples is stronger. Inside it, weaker.
Market
The Staples market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Staples 286K times last year and spent an estimated £317K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
28.4% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 28.4%
- Market size, estimated
- £317Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- staples208K searches a year
02 · Price
A sale here is worth £3.90.
Listings sell for £3.90 on average, from £0.71 to £9.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £3.90 that is £39K to £49K a year per listing.
- Average price
- £3.90under the $15 to $100 sweet spot
- Price range
- £0.71–£9.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £39K–£49K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Office Supplies. It carries 2,473 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Office Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,473per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Staples products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5200 x 26/6 No 56 6mm QUALITY STANDARD STAPLES 30 sheets capacity
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 839
- Age
- 8y ago

Maped Staples - Size 26/6 (Pack of 5000)
- Price
- £2.14
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 13y ago

Rapesco S11662Z3 Type 26/6 mm (No.56) Galvanised Staples Pack of 5000
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 8,992
- Age
- 19y ago

SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers
- Price
- £3.63
- Rating
- 4.5/5
- Reviews
- 1,317
- Age
- 5y ago

SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 5y ago
Trending
90-day click momentum
Rapid 26/6mm Standard Staples For Stapling up to 20 Sheets Use with Desktop and Electric Staplers Galvanised Wire Box of 1000 24861300
- Price
- £0.73
- Rating
- 4.7/5
- Reviews
- 1,546
- Age
- 13y ago

Q-Connect 24/6 Metal Precision Engineered Staples (1000 Pack)
- Price
- £0.71
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 15y ago

SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers
- Price
- £9.07
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2y ago

Maped Staples - Size 26/6 (Pack of 5000)
- Price
- £2.14
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 13y ago

Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 8,992
- Age
- 3y ago
Newest
by launch date
SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers
- Price
- £9.07
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2y ago

Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 8,992
- Age
- 3y ago

SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers
- Price
- £3.63
- Rating
- 4.5/5
- Reviews
- 1,317
- Age
- 5y ago

SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 5y ago

ALSISK 26/6 Standard Staples 1000 pcs Per Box 6 Boxes in Pack (6000pcs Total) Silver
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 876
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
74
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- G4GADGET40%
- RAPESCO18%
- Maped16%
- SOL16%
- ALSISK4%
- Q-Connect3%
- Open — no brand owns it (1 brand, 3%)
Demand
Staples search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Staples search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- staples208K/yr
- staples 26/6 standard40K/yr
- 26/6 staples13K/yr
- staples 26/69K/yr
- stapler pins7K/yr
- rexel staples no 564K/yr
- 6mm staples3K/yr
- rexel staples3K/yr
Reviews and returns
What reviews say buyers love and hate about Staples
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Brought the wrong size
Unfortunately the staples did not fit the staple gun
To hard
These paper clips were no match
Stuck for something to stick together
Very weak
Love
well-made product that offers great value for money
Excellent quality
simply good quality staples
As described
Does the job as intended
Exactly as advertised
Great price
well-made product that offers great value for money
Excellent value for money
Fit well
They fit in my stapler and work and came promptly
brand as size as advertised and required
They look good and sturdy and I'm very happy with them
A strong, heavy duty staple
Return
0.1% Return rate 69% Fixable by listing
Brought the wrong size
Unfortunately the staples did not fit the staple gun
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Staples questions
Answered from the same tracked data.









