staples
Skip itPrices mostly outside the sweet spot ($0.71–$9.07) — this niche doesn't clear our bar today.
Conversion
Incredible28.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£317K£317K/yr · 286K searches
Review moat
Okay2,472.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£3.90avg listing price — sweet spot $15–$100
Price range
Bad£0.71–£9.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, staples is a £317K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
staples market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- £390K–£488K
- units × avg price
- Conversion rate
- 28.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
74
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- G4GADGET40%
- RAPESCO18%
- Maped16%
- SOL16%
- ALSISK4%
- Q-Connect3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top staples search terms
- staples208K/yr
- staples 26/6 standard40K/yr
- 26/6 staples13K/yr
- staples 26/69K/yr
- stapler pins7K/yr
- rexel staples no 564K/yr
- 6mm staples3K/yr
- rexel staples3K/yr
Top staples products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5200 x 26/6 No 56 6mm QUALITY STANDARD STAPLES 30 sheets capacity
G4GADGET£3.334.6★839 rev
Maped Staples - Size 26/6 (Pack of 5000)
Maped£2.144.7★1,644 rev
Rapesco S11662Z3 Type 26/6 mm (No.56) Galvanised Staples Pack of 5000
RAPESCO£1.624.7★8,992 rev
SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers
SOL£3.634.5★1,317 rev
SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers
SOL£5.434.6★253 rev
Newest
by launch date
SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers
SOL£9.0714 rev
Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples
RAPESCO£8.128,992 rev
SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers
SOL£3.631,317 rev
SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers
SOL£5.43253 rev
ALSISK 26/6 Standard Staples 1000 pcs Per Box 6 Boxes in Pack (6000pcs Total) Silver
ALSISK£4.19876 rev
Trending
90-day click momentum
Rapid 26/6mm Standard Staples For Stapling up to 20 Sheets Use with Desktop and Electric Staplers Galvanised Wire Box of 1000 24861300
Rapid£0.734.7★
Q-Connect 24/6 Metal Precision Engineered Staples (1000 Pack)
Q-Connect£0.714.5★
SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers
SOL£9.074.3★
Maped Staples - Size 26/6 (Pack of 5000)
Maped£2.144.7★
Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples
RAPESCO£8.124.7★
What buyers say about staples
What buyers praise and complain about, mined from review topics.What buyers love
“well-made product that offers great value for money”
“As described”
“Great price”
“Fit well”
“They look good and sturdy and I'm very happy with them”
“Easy to use and durable”
“Holds paper together”
“A handy little purchase”
“Its staples they work”
What buyers complain about
“Brought the wrong size”
“To hard”
“These paper clips were no match”
“Stuck for something to stick together”
“Very weak”
Top return reasons
Common questions
- Is staples profitable to sell on Amazon United Kingdom?
- The niche generates £317K/yr across 10 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the staples niche?
- 7 brands and 74 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in staples?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Paper Compatibility. The return rate is 0.1%.
- When does demand for staples peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the staples niche?
- Listings span £0.71–£9.07; the average listing price is £3.90 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.