How competitive is the Staples niche on Amazon United Kingdom?

7 brands and 74 sellers compete in Staples on Amazon United Kingdom. The top 5 Staples products take 83% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Staples?

Staples buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Use, Paper Compatibility, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Staples niche?

Staples sells for £3.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.71–£9.07. The average incumbent carries 2,473 reviews — the moat a new listing must climb.

Staples

prices mostly outside the sweet spot ($0.71–$9.07) — Staples doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Staples profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Staples is a £317K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.

Staples: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 28.4% of searches end in a purchase.

£317K

revenue / yr

Units sold / yr125K

Search volume / yr-7.0%286K

Conversion rate28.4%

Avg price£3.90

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 74

Top-5 product click share83%

Open market6%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Staples products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

5200 x 26/6 No 56 6mm QUALITY STANDARD STAPLES 30 sheets capacity

Price: £3.33
Rating: 4.6/5
Reviews: 839
Age: 8y ago

Maped Staples - Size 26/6 (Pack of 5000)

Price: £2.14
Rating: 4.7/5
Reviews: 1,644
Age: 13y ago

Rapesco S11662Z3 Type 26/6 mm (No.56) Galvanised Staples Pack of 5000

Price: £1.62
Rating: 4.7/5
Reviews: 8,992
Age: 19y ago

SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers

Price: £3.63
Rating: 4.5/5
Reviews: 1,317
Age: 5y ago

SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers

Price: £5.43
Rating: 4.6/5
Reviews: 253
Age: 5y ago

Newest

by launch date

SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers

Price: £9.07
Rating: 4.3/5
Reviews: 14
Age: 2y ago

Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples

Price: £8.12
Rating: 4.7/5
Reviews: 8,992
Age: 3y ago

SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers

Price: £3.63
Rating: 4.5/5
Reviews: 1,317
Age: 5y ago

SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers

Price: £5.43
Rating: 4.6/5
Reviews: 253
Age: 5y ago

ALSISK 26/6 Standard Staples 1000 pcs Per Box 6 Boxes in Pack (6000pcs Total) Silver

Price: £4.19
Rating: 4.6/5
Reviews: 876
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

G4GADGET40%
RAPESCO18%
Maped16%
SOL16%
ALSISK4%
Q-Connect3%
Open — no brand owns it (1 brand, 3%)

Staples demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume286KCVR28.4%Products10Brands7Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews2,473Avg BSR#9

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Staples search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

staples208K/yr -6.6%23.3% conv.
staples 26/6 standard40K/yr -7.1%36.4% conv.
26/6 staples13K/yr -9.2%31.1% conv.
staples 26/69K/yr -6.7%27.7% conv.
stapler pins7K/yr -16.5%20.1% conv.
rexel staples no 564K/yr -12.2%8.0% conv.
6mm staples3K/yr +9.8%10.7% conv.
rexel staples3K/yr +0.3%4.2% conv.

What reviews say buyers love and hate about Staples

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Quality-Overall32%

“well-made product that offers great value for money”

Advertised Vs Actual Product21%

“As described”

Value For Money21%

“Great price”

Size-Overall11%

“Fit well”

Strength4%

“They look good and sturdy and I'm very happy with them”

What buyers complain about

80% of reviews

Size-Overall30%

“Brought the wrong size”

Ease Of Use20%

“To hard”

Paper Compatibility10%

“These paper clips were no match”

Adhesion/Stickiness10%

“Stuck for something to stick together”

Strength10%

“Very weak”

Staples return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Quality-Overall

11%

3Compatibility-Overall

4Value For Money

5Thin

Common Staples questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Staples 40/100 on Amazon United Kingdom — Skip it. The niche generates £317K/yr across 10 tracked products. Search demand moved -7.0% over the last 90 days.