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Staples

Fail

Prices span $0.71–$9.07, mostly outside the sweet spot, so Staples is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£317K/yr286K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
83%top-5 click share · 7 brands · 74 sellers

Flapen Score

Staples against its category

The dotted line is the Stationery & Office Supplies average. Past it, Staples is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staples market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Staples 286K times last year and spent an estimated £317K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

28.4% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
28.4%
Market size, estimated
£317Ka year
Peak month
November1.3× the quietest month
Top search term
staples208K searches a year

02 · Price

A sale here is worth £3.90.

Listings sell for £3.90 on average, from £0.71 to £9.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £3.90 that is £39K to £49K a year per listing.

Average price
£3.90under the $15 to $100 sweet spot
Price range
£0.71–£9.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Office Supplies. It carries 2,473 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#9in Office Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,473per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Staples products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£48K£95K£143K£190K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

74

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • G4GADGET40%
  • RAPESCO18%
  • Maped16%
  • SOL16%
  • ALSISK4%
  • Q-Connect3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Staples search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Staples search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staples208K/yr
  • staples 26/6 standard40K/yr
  • 26/6 staples13K/yr
  • staples 26/69K/yr
  • stapler pins7K/yr
  • rexel staples no 564K/yr
  • 6mm staples3K/yr
  • rexel staples3K/yr

Reviews and returns

What reviews say buyers love and hate about Staples

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.07

Brought the wrong size

Unfortunately the staples did not fit the staple gun

Ease Of Use20%−0.09

To hard

Paper Compatibility10%−0.04

These paper clips were no match

Adhesion/Stickiness10%+0.07

Stuck for something to stick together

Strength10%−0.03

Very weak

Love

Quality-Overall32%+2.76

well-made product that offers great value for money

Excellent quality

simply good quality staples

Advertised Vs Actual Product21%+0.87

As described

Does the job as intended

Exactly as advertised

Value For Money21%+0.84

Great price

well-made product that offers great value for money

Excellent value for money

Size-Overall11%−0.07

Fit well

They fit in my stapler and work and came promptly

brand as size as advertised and required

Strength4%−0.03

They look good and sturdy and I'm very happy with them

A strong, heavy duty staple

Return

0.1% Return rate 69% Fixable by listing

Size-Overall67%▅▆█▅▆▅

Brought the wrong size

Unfortunately the staples did not fit the staple gun

Quality-Overall11%▁▄▁█▃▆
Compatibility-Overall5%▁▁▁▆▆█
Value For Money3%▁▁▁██▁
Thin3%▁▁▁▁█▆

FAQ

Common Staples questions

Answered from the same tracked data.