Stapler
FailPrices span $2.74–$8.15, mostly outside the sweet spot, so Stapler is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £784K/yr796K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 37 sellers
Flapen Score
Stapler against its category
The dotted line is the Stationery & Office Supplies average. Past it, Stapler is stronger. Inside it, weaker.
Market
The Stapler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stapler 796K times last year and spent an estimated £784K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.
- Searches, last 12 months
- 796K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £784Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- stapler578K searches a year
02 · Price
A sale here is worth £5.42.
Listings sell for £5.42 on average, from £2.74 to £8.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.42 that is £68K to £81K a year per listing.
- Average price
- £5.42under the $15 to $100 sweet spot
- Price range
- £2.74–£8.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £68K–£81K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Office Supplies. It carries 14,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Office Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,626per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Stapler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rapesco 1602 Marlin Stapler and 2000 26/6 mm Staples Black
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 6,058
- Age
- 6y ago

Amazon Basics Stapler with 1000 Staples 10 Sheet Capacity Anti-Slip Rubber Base Home Office Black
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 10y ago

Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Trending
90-day click momentum
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Q-Connect Metal Half Strip Stapler KF01044 - Black
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 19y ago

Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago

Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago

G4GADGET Stapler with 5000 Staples - Office Stapler for 20 Sheets Ergonomic Metal Case - Perfect for Home & Office Use Black Jam-Free Stapling Technology
- Price
- £7.44
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 2y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- RAPESCO50%
- Amazon Basics37%
- deli5%
- Rexel3%
- Q-Connect3%
- G4GADGET2%
- Open — no brand owns it (0%)
Demand
Stapler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stapler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stapler578K/yr
- stapler and staples set122K/yr
- staplers26K/yr
- staplers for paper13K/yr
- staple13K/yr
- office stapler10K/yr
- paper stapler6K/yr
- stapler with staples5K/yr
- stapler and staples4K/yr
- stapler set4K/yr
Reviews and returns
What reviews say buyers love and hate about Stapler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work
Not working stapler
Doesn't work
Stapler keeps jamming or doesn't stable properly, very frustrating
just jams - tried multiple times just in case
jammed 2-3 times
cheap and nasty
Complete rubbish
Unfortunately, the build quality is poor, and I cannot recommend this product
Internal spring broke on first useage
Stopped working just after a month
Went through 51 pieces of paper no troudle
making it unusable for even a few sheets of paper
Love
Worth to buy
Fantastic price
Excellent value
Excellent Product
Sturdy build quality
great quality build
Good sturdy casing
Sturdy build quality
Seems sturdy
easy to use seems very durable
Easy to use
Very easy to use and press
Works as expected
Does what its supposed to do
Does the job
Return
0.2% Return rate 15% Fixable by listing
Didnt work
Not working stapler
Doesn't work
Stapler keeps jamming or doesn't stable properly, very frustrating
just jams - tried multiple times just in case
jammed 2-3 times
cheap and nasty
Complete rubbish
Unfortunately, the build quality is poor, and I cannot recommend this product
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stapler questions
Answered from the same tracked data.









