Stapler
FailPrices span $2.74–$8.15, mostly outside the sweet spot, so Stapler is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £784K/yr796K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 37 sellers
Flapen Score
Stapler against its category
The dotted line is the Stationery & Office Supplies average. Past it, Stapler is stronger. Inside it, weaker.
Market
The Stapler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stapler 796K times last year and spent an estimated £784K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 18.2% of those searches ended in a purchase.
Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.
- Searches, last 12 months
- 796K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £784Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- stapler578K searches a year
02 · Price
A sale here is worth £5.42.
Listings sell for £5.42 on average, from £2.74 to £8.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.42 that is £68K to £81K a year per listing.
- Average price
- £5.42under the $15 to $100 sweet spot
- Price range
- £2.74–£8.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £68K–£81K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Office Supplies. It carries 14,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Office Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,626per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Stapler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rapesco 1602 Marlin Stapler and 2000 26/6 mm Staples Black
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 6,058
- Age
- 6y ago

Amazon Basics Stapler with 1000 Staples 10 Sheet Capacity Anti-Slip Rubber Base Home Office Black
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 10y ago

Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Q-Connect Metal Half Strip Stapler KF01044 - Black
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 19y ago

Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago

Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago

G4GADGET Stapler with 5000 Staples - Office Stapler for 20 Sheets Ergonomic Metal Case - Perfect for Home & Office Use Black Jam-Free Stapling Technology
- Price
- £7.44
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 2y ago

Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
37
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- RAPESCO50%
- Amazon Basics37%
- deli5%
- Rexel3%
- Q-Connect3%
- G4GADGET2%
- Open — no brand owns it (0%)
Demand
Stapler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stapler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stapler578K/yr
- stapler and staples set122K/yr
- staplers26K/yr
- staplers for paper13K/yr
- staple13K/yr
- office stapler10K/yr
- paper stapler6K/yr
- stapler with staples5K/yr
- stapler and staples4K/yr
- stapler set4K/yr
Reviews and returns
What reviews say buyers love and hate about Stapler
We read the reviews and the return reasons for every product selling here.
“Didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stapler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









