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Stapler

Fail

Prices span $2.74–$8.15, mostly outside the sweet spot, so Stapler is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£784K/yr796K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
74%top-5 click share · 6 brands · 37 sellers

Flapen Score

Stapler against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stapler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stapler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stapler 796K times last year and spent an estimated £784K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.

Searches, last 12 months
796K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
18.2%
Market size, estimated
£784Ka year
Peak month
February1.4× the quietest month
Top search term
stapler578K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £2.74 to £8.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.42 that is £68K to £81K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£2.74–£8.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£68K–£81K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Office Supplies. It carries 14,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Office Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,626per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Stapler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£78K£157K£235K£314K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

37

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • RAPESCO50%
  • Amazon Basics37%
  • deli5%
  • Rexel3%
  • Q-Connect3%
  • G4GADGET2%
  • Open — no brand owns it (0%)

Demand

Stapler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stapler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stapler578K/yr
  • stapler and staples set122K/yr
  • staplers26K/yr
  • staplers for paper13K/yr
  • staple13K/yr
  • office stapler10K/yr
  • paper stapler6K/yr
  • stapler with staples5K/yr
  • stapler and staples4K/yr
  • stapler set4K/yr

Reviews and returns

What reviews say buyers love and hate about Stapler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
18%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stapler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data