stapler
Skip itPrices mostly outside the sweet spot ($2.74–$8.15) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£784K£784K/yr · 796K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,625.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.74–£8.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stapler is a £784K/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
stapler market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- £813K–£1.1M
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- RAPESCO50%
- Amazon Basics37%
- deli5%
- Rexel3%
- Q-Connect3%
- G4GADGET2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top stapler search terms
- stapler578K/yr
- stapler and staples set122K/yr
- staplers26K/yr
- staplers for paper13K/yr
- staple13K/yr
- office stapler10K/yr
- paper stapler6K/yr
- stapler with staples5K/yr
- stapler and staples4K/yr
- stapler set4K/yr
Top stapler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rapesco 1602 Marlin Stapler and 2000 26/6 mm Staples Black
RAPESCO£5.504.7★6,058 rev
Amazon Basics Stapler with 1000 Staples 10 Sheet Capacity Anti-Slip Rubber Base Home Office Black
Amazon Basics£3.574.6★76,131 rev
Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
Amazon Basics£3.964.6★76,131 rev
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
RAPESCO£8.004.6★169 rev
Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
deli£8.154.6★4,012 rev
Newest
by launch date
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
Rexel£4.917 rev
Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
Amazon Basics£5.30580 rev
G4GADGET Stapler with 5000 Staples - Office Stapler for 20 Sheets Ergonomic Metal Case - Perfect for Home & Office Use Black Jam-Free Stapling Technology
G4GADGET£7.4473 rev
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
RAPESCO£8.00169 rev
Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
deli£8.154,012 rev
Trending
90-day click momentumRexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
Rexel£4.914.3★
Q-Connect Metal Half Strip Stapler KF01044 - Black
Q-Connect£2.744.2★
Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
Amazon Basics£5.304.8★
Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
Amazon Basics£3.964.6★
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
RAPESCO£8.004.6★
What buyers say about stapler
What buyers praise and complain about, mined from review topics.What buyers love
“Worth to buy”
“Excellent Product”
“Good sturdy casing”
“easy to use seems very durable”
“Works as expected”
“Does the job”
“Super stapler”
“And hasn't broken yet”
“reliable for regular office use”
“the simple design works well for us”
What buyers complain about
“Didnt work”
“Stapler keeps jamming or doesn't stable properly, very frustrating”
“cheap and nasty”
“Internal spring broke on first useage”
“Went through 51 pieces of paper no troudle”
“approximately £8 worse off”
“Amazon SCAM”
“item not as described - 1000 staples in the title is deceptive and misleading”
“is quite heavy”
“all the mechanism fell out”
Top return reasons
Common questions
- Is stapler profitable to sell on Amazon United Kingdom?
- The niche generates £784K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the stapler niche?
- 6 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in stapler?
- Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Quality-Overall. The return rate is 0.2%.
- When does demand for stapler peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stapler niche?
- Listings span £2.74–£8.15; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 14,626 reviews — the moat a new listing must climb.