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Stapler

Fail

Prices span $2.74–$8.15, mostly outside the sweet spot, so Stapler is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£784K/yr796K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
74%top-5 click share · 6 brands · 37 sellers

Flapen Score

Stapler against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stapler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stapler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stapler 796K times last year and spent an estimated £784K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.

Searches, last 12 months
796K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
18.2%
Market size, estimated
£784Ka year
Peak month
February1.4× the quietest month
Top search term
stapler578K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £2.74 to £8.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.42 that is £68K to £81K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£2.74–£8.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£68K–£81K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Office Supplies. It carries 14,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Office Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,626per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Stapler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£78K£157K£235K£314K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • RAPESCO50%
  • Amazon Basics37%
  • deli5%
  • Rexel3%
  • Q-Connect3%
  • G4GADGET2%
  • Open — no brand owns it (0%)

Demand

Stapler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stapler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stapler578K/yr
  • stapler and staples set122K/yr
  • staplers26K/yr
  • staplers for paper13K/yr
  • staple13K/yr
  • office stapler10K/yr
  • paper stapler6K/yr
  • stapler with staples5K/yr
  • stapler and staples4K/yr
  • stapler set4K/yr

Reviews and returns

What reviews say buyers love and hate about Stapler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.11

Didnt work

Not working stapler

Doesn't work

Jamming/Clogging13%−0.07

Stapler keeps jamming or doesn't stable properly, very frustrating

just jams - tried multiple times just in case

jammed 2-3 times

Quality-Overall10%−0.02

cheap and nasty

Complete rubbish

Unfortunately, the build quality is poor, and I cannot recommend this product

Durability8%−0.05

Internal spring broke on first useage

Stopped working just after a month

Paper Quality8%

Went through 51 pieces of paper no troudle

making it unusable for even a few sheets of paper

Love

Value For Money20%+0.95

Worth to buy

Fantastic price

Excellent value

Quality-Overall20%−0.02

Excellent Product

Sturdy build quality

great quality build

Strength16%+0.42

Good sturdy casing

Sturdy build quality

Seems sturdy

Ease Of Use7%+0.57

easy to use seems very durable

Easy to use

Very easy to use and press

Advertised Vs Actual Product7%+0.76

Works as expected

Does what its supposed to do

Does the job

Return

0.2% Return rate 15% Fixable by listing

Functionality-Overall23%▅█▅▃▃▃

Didnt work

Not working stapler

Doesn't work

Jamming/Clogging13%▁▁▇▇▅█

Stapler keeps jamming or doesn't stable properly, very frustrating

just jams - tried multiple times just in case

jammed 2-3 times

Size-Overall12%▁▅▃▁▂█
Defective Material/Parts11%█▁▄▂▇▁
Quality-Overall5%▁▃▁█▃▁

cheap and nasty

Complete rubbish

Unfortunately, the build quality is poor, and I cannot recommend this product

FAQ

Common Stapler questions

Answered from the same tracked data.