Stapler
prices mostly outside the sweet spot ($2.74–$8.15) — Stapler doesn't clear our bar today.
Flapen Score
Is Stapler profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stapler is a £784K/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Stapler: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.6% over the last 90 days and 18.2% of searches end in a purchase.
£784K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Stapler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rapesco 1602 Marlin Stapler and 2000 26/6 mm Staples Black
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 6,058
- Age
- 6y ago
Amazon Basics Stapler with 1000 Staples 10 Sheet Capacity Anti-Slip Rubber Base Home Office Black
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 10y ago
Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Trending
90-day click momentum
Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago
Q-Connect Metal Half Strip Stapler KF01044 - Black
- Price
- £2.74
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 19y ago
Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago
Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 76,131
- Age
- 8y ago
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch dateRexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago
Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)
- Price
- £5.30
- Rating
- 4.8/5
- Reviews
- 580
- Age
- 1y ago
G4GADGET Stapler with 5000 Staples - Office Stapler for 20 Sheets Ergonomic Metal Case - Perfect for Home & Office Use Black Jam-Free Stapling Technology
- Price
- £7.44
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 2y ago
Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- RAPESCO50%
- Amazon Basics37%
- deli5%
- Rexel3%
- Q-Connect3%
- G4GADGET2%
- Open — no brand owns it (0%)
Stapler demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Stapler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stapler578K/yr
- stapler and staples set122K/yr
- staplers26K/yr
- staplers for paper13K/yr
- staple13K/yr
- office stapler10K/yr
- paper stapler6K/yr
- stapler with staples5K/yr
- stapler and staples4K/yr
- stapler set4K/yr
What reviews say buyers love and hate about Stapler
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Worth to buy”
“Excellent Product”
“Good sturdy casing”
“easy to use seems very durable”
“Works as expected”
What buyers complain about
76% of reviews“Didnt work”
“Stapler keeps jamming or doesn't stable properly, very frustrating”
“cheap and nasty”
“Internal spring broke on first useage”
“Went through 51 pieces of paper no troudle”
Stapler return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stapler questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
