Squared Paper
FailPrices span $3.08–$11.09, mostly outside the sweet spot, so Squared Paper is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £120K/yr257K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 56%top-5 click share · 19 brands · 63 sellers
Flapen Score
Squared Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Squared Paper is stronger. Inside it, weaker.
Market
The Squared Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squared Paper 257K times last year and spent an estimated £120K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £120Ka year
- Peak month
- September4.3× the quietest month
- Top search term
- squared paper notebook a451K searches a year
02 · Price
A sale here is worth £6.96.
Listings sell for £6.96 on average, from £3.08 to £11.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.96 that is £3K to £5K a year per listing.
- Average price
- £6.96under the $15 to $100 sweet spot
- Price range
- £3.08–£11.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #69 within Notebooks, Writing Pads & Diaries. It carries 6,208 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 96%
- Out of stock, average day
- 3.2%
- Average rank
- #69in Notebooks, Writing Pads & Diaries
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,208per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Squared Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A4 Maths Pad 100 Pages 70gsm - BLUE or GREY
- Price
- £3.28
- Rating
- 4.1/5
- Reviews
- 446
- Age
- 10y ago
Pukka Pad A4 Jotta Squared Paper Notebook - Pack of 3
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 11y ago
Amazon Basics Quad-Ruled Paper Pad Pack of 2 21.6 cm by 29.8 cm White
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 96,620
- Age
- 7y ago
Pukka Pad A4 Squared Metallic Jotta Book Bulk 1 Pack 29.7 x 23cm Wirebound Notebook with 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 3,629
- Age
- 17y ago
Amazon Basics Wirebound Notebook 100 Sheets 200 Pages A4+ 80GSM red Pack of 3
- Price
- £7.30
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago
Trending
90-day click momentum
2 Pack Graph Paper Pad A4 Grid Notebook 4x4 Quad Ruled 30 Sheets/Pad
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3mo ago
Sixstore A4 Maths Pad Squared Paper 70 Pages 70gsm Blue or Grey Cover School Notebook for Maths Graph Work & Revision
- Price
- £4.01
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
2you 5 x Maths Exercise Books A4 Size for School Revision 7mm Squared Paper 40 Page For Schools College University Revision Study Notebooks Homework Office Blue Cover (Pack of 5)
- Price
- £4.73
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 4mo ago
SUNEE A4 Squared Notebook Pack of 3 Notepads Wirebound Notebooks 100 Sheets / 200 Pages 80gsm 5mm Squared Paper 4-Hole Punched and Perforated Edge Blue/Black/Red
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago
Silvine A4 Refill Pad - 5mm Squared (160 Pages) Pack of 6
- Price
- £10.53
- Rating
- 4.7/5
- Reviews
- 5,640
- Age
- 19y ago
Newest
by launch date2 Pack Graph Paper Pad A4 Grid Notebook 4x4 Quad Ruled 30 Sheets/Pad
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3mo ago
Sixstore A4 Maths Pad Squared Paper 70 Pages 70gsm Blue or Grey Cover School Notebook for Maths Graph Work & Revision
- Price
- £4.01
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
2you 5 x Maths Exercise Books A4 Size for School Revision 7mm Squared Paper 40 Page For Schools College University Revision Study Notebooks Homework Office Blue Cover (Pack of 5)
- Price
- £4.73
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 4mo ago
SUNEE A4 Squared Notebook Pack of 3 Notepads Wirebound Notebooks 100 Sheets / 200 Pages 80gsm 5mm Squared Paper 4-Hole Punched and Perforated Edge Blue/Black/Red
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 9mo ago
Leitz Office College Pad - A4 Squared Notebook with Cardboard Cover Spiral Binding 360 Degree Opening 180 Pages / 90 Sheets of FSC-Certified Paper (80 g/m) For Office & School Grey 46471085
- Price
- £3.68
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
63
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
26%
- Pukka Pad22%
- KM Online18%
- Amazon Basics17%
- SUNEE9%
- Silvine6%
- Aidunmis3%
Demand
Squared Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.3×
Search terms
Top Squared Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squared paper notebook a451K/yr
- squared paper28K/yr
- square paper16K/yr
- square paper notebook a418K/yr
- grid paper15K/yr
- a4 squared notebook18K/yr
- maths notebook30K/yr
- squared notebook a413K/yr
- a4 grid notebook7K/yr
- a4 squared paper pad6K/yr
Reviews and returns
What reviews say buyers love and hate about Squared Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paper, very thin
The paper sheet itself often tears or bends
Poor quality paper poor value for money
Wrong description
Misleading
Remove your misleading double image for this product
Waste of money
it's not great value
Not worth it
It's thin
you would expect the pads to be the normal pad thickness these are super thin
It;'s fairly thin paper,
The squares were printed slightly darker than I'm used to
Wrongly printed
My fault for not reading the fine print
Love
Excellent paper
Excellent quality paper at affordable prices
Very pleased with this graph paper
this is a nice balance of quality and price
Good quality notebooks
Excellent product
Great value
Great value for money
Good value
As shown
Just what I needed
As described
Comes in handy
very nice to use
can be easily removed due to the Perforated edges
Return
0.3% Return rate 52% Fixable by listing
As it's an odd size
Its about an inch shorter vertically
Small squares
Poor quality paper, very thin
The paper sheet itself often tears or bends
Poor quality paper poor value for money
Wrong description
Misleading
Remove your misleading double image for this product
Waste of money
it's not great value
Not worth it
Poor quality
Poor quality and its not 100 pages
Dont buy poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squared Paper questions
Answered from the same tracked data.