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Squared Paper

Fail

Prices span $3.08–$11.09, mostly outside the sweet spot, so Squared Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£120K/yr257K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
56%top-5 click share · 19 brands · 63 sellers

Flapen Score

Squared Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Squared Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squared Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squared Paper 257K times last year and spent an estimated £120K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
6.7%
Market size, estimated
£120Ka year
Peak month
September4.3× the quietest month
Top search term
squared paper notebook a451K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £3.08 to £11.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.96 that is £3K to £5K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£3.08–£11.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #69 within Notebooks, Writing Pads & Diaries. It carries 6,208 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
3.2%
Average rank
#69in Notebooks, Writing Pads & Diaries
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,208per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Squared Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

63

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

26%

  • Pukka Pad22%
  • KM Online18%
  • Amazon Basics17%
  • SUNEE9%
  • Silvine6%
  • Aidunmis3%

Demand

Squared Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Squared Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squared paper notebook a451K/yr
  • squared paper28K/yr
  • square paper16K/yr
  • square paper notebook a418K/yr
  • grid paper15K/yr
  • a4 squared notebook18K/yr
  • maths notebook30K/yr
  • squared notebook a413K/yr
  • a4 grid notebook7K/yr
  • a4 squared paper pad6K/yr

Reviews and returns

What reviews say buyers love and hate about Squared Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Paper Quality”
19%of negative reviews mention “Paper Quality”
0.3%of orders come back
“Poor quality paper, very thin”
A buyer, on “Paper Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Squared Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data