Is squared notebook profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (37/100).

How competitive is the squared notebook niche?

18 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in squared notebook?

Top complaints mined from reviews: Paper Quality, Alignment, Size-Overall. The return rate is 0.5%.

When does demand for squared notebook peak?

Demand peaks in Jan–Sep–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the squared notebook niche?

Listings span £4.05–£11.75; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 4,814 reviews — the moat a new listing must climb.

squared notebook

Skip it

Prices mostly outside the sweet spot ($4.05–$11.75) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,814.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.79

avg listing price — sweet spot $15–$100

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 192K searches

Price range

Bad£4.05–£11.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, squared notebook is a £42K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Sep–Nov. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

squared notebook market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £54K–£68K; units × avg price
Conversion rate: 3.2%
Avg BSR: #74
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 4.5%
Avg brand age: 50 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

25%

HIJYOO20%
STATIONERY ISLAND18%
ZCZN13%
Pukka Pad11%
Amazon Basics7%
RETTACY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top squared notebook search terms

grid notebook28K/yr -22.5%2.0% conv.
squared notebook28K/yr -17.4%2.6% conv.
graph paper notebook18K/yr -10.4%3.4% conv.
squared notebook a59K/yr +31.9%4.3% conv.
a5 squared notebook15K/yr -22.7%5.3% conv.
square notebook12K/yr -18.5%1.8% conv.
graph notebook9K/yr -9.0%1.8% conv.
a5 grid notebook8K/yr -18.6%2.9% conv.
squared paper notebook8K/yr -4.0%3.1% conv.
notebook squared paper8K/yr -29.1%2.7% conv.

All search terms

Top squared notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIJYOO A5 Graph Paper Notebook Squared Notebook 200 Pages A5 Hardback Notebook with Pen Loop and Inner Pocket for Office School Home Business Writing & Note Taking (Black)

HIJYOO£4.934.6★330 rev

ZCZN A5 Squared Notebook 5 Pack Kraft Cover Grid Notebooks 60 Pages Each Ideal for Writing Drawing and Organising

ZCZN£4.954.5★115 rev

STATIONERY ISLAND A5 Squared Notebook Graph Paper Notebook with 120gsm Premium Thick Paper 180 Pages Hardback Grid Notebook for Planning Diary Journaling

STATIONERY ISLAND£7.054.7★2,875 rev

Pukka Pad A4 Jotta Squared Paper Notebook - Pack of 3

Pukka Pad£9.024.7★28,517 rev

STATIONERY ISLAND A5 Squared Notebook Graph Paper Notebook with 120gsm Premium Thick Paper 180 Pages Hardback Grid Notebook for Planning Diary Journaling

STATIONERY ISLAND£7.094.7★2,875 rev

Newest

by launch date

RITOLLO 6 Pack A5 Squared Notebook Kraft Paper Cover Grid Journals Premium Writing Pads for Drawing Planning Organising (6 PACK)

RITOLLO£4.767 rev

7mo ago

SUNEE A4 Squared Notebook Pack of 3 Notepads Wirebound Notebooks 100 Sheets / 200 Pages 80gsm 5mm Squared Paper 4-Hole Punched and Perforated Edge Blue/Black/Red

SUNEE£10.0061 rev

9mo ago

Thboxes A5 Spiral Grid Notebook 160 Pages 100Gsm Paper Pink

Thboxes£4.5484 rev

11mo ago

Thboxes A5 Squared Notebook 160 Pages 100Gsm Green

Thboxes£4.6484 rev

11mo ago

A5 Journal Notebook Graph Paper 200 Pages Leather Squared Journal Notebook for Women Men Hardback Note Book with 80GSM Grid Paper No Bleed for Writing Notepad for Office School Supplies Black

YIEO£5.36138 rev

1y ago

What buyers say about squared notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality24%

“good quality paper and is nice and thick so is comfortable to write on”

Quality-Overall23%

“Well made, looks smart”

Advertised Vs Actual Product14%

“As described”

Value For Money13%

“well worth the money”

Size-Overall4%

“Good size”

Writing Experience3%

“acts as an effective aid to straight writing and drawing”

Document Organizing/Classification3%

“great for to do lists, and planning”

Portability2%

“need them on hand at all times which make them really useful”

Ease Of Use2%

“Useful”

Color2%

“has a lovely colour”

What buyers complain about

Paper Quality11%

“Just right, except that, as with other Silvine pad of paper products, the shhets are not the easiest to peel off”

Alignment11%

“the drawn lines were slightly feint for easy use”

Size-Overall8%

“Small squares”

Double-Sided Printing8%

“margins printed on the wrong side of the page on every other page”

Color8%

“The brown is not as dark as it seems”

Print Quality8%

“Wrongly printed”

Advertised Vs Actual Product8%

“WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT”

Durability8%

“Fall apart easy”

Design-Overall8%

“Awful Margin Design”

Flatness4%

“whilst the spiral binding lets the pad lie flat”

Top return reasons

Size-Overall47%

Paper Quality16%

Advertised Vs Actual Product7%

Color5%

Quality-Overall5%

Value For Money4%

Paper Compatibility3%

Double-Sided Printing2%

Thickness2%

Compatibility-Overall2%

Common questions

Is squared notebook profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (37/100).
How competitive is the squared notebook niche?: 18 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in squared notebook?: Top complaints mined from reviews: Paper Quality, Alignment, Size-Overall. The return rate is 0.5%.
When does demand for squared notebook peak?: Demand peaks in Jan–Sep–Nov; the busiest month runs 3.0× the quietest.
What does it cost to enter the squared notebook niche?: Listings span £4.05–£11.75; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 4,814 reviews — the moat a new listing must climb.