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Squared Notebook

Fail

Prices span $4.05–$11.75, mostly outside the sweet spot, so Squared Notebook is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£42K/yr192K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
51%top-5 click share · 18 brands · 48 sellers

Flapen Score

Squared Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Squared Notebook is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squared Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squared Notebook 192K times last year and spent an estimated £42K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.2%
Market size, estimated
£42Ka year
Peak month
January3.0× the quietest month
Top search term
grid notebook28K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £4.05 to £11.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.79 that is £2K to £3K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£4.05–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #74 within Notebooks, Writing Pads & Diaries. It carries 4,814 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
4.5%
Average rank
#74in Notebooks, Writing Pads & Diaries
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,814per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Squared Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

48

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

25%

  • HIJYOO20%
  • STATIONERY ISLAND18%
  • ZCZN13%
  • Pukka Pad11%
  • Amazon Basics7%
  • RETTACY6%

Demand

Squared Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Squared Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grid notebook28K/yr
  • squared notebook28K/yr
  • graph paper notebook18K/yr
  • squared notebook a59K/yr
  • a5 squared notebook15K/yr
  • square notebook12K/yr
  • graph notebook9K/yr
  • a5 grid notebook8K/yr
  • squared paper notebook8K/yr
  • notebook squared paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Squared Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality11%+0.63

Just right, except that, as with other Silvine pad of paper products, the shhets are not the easiest to peel off

Paper quality could be better

Alignment11%−0.04

the drawn lines were slightly feint for easy use

Margins are incorrectly placed on the reverse page

Size-Overall8%−0.01

Small squares

Double-Sided Printing8%−0.03

margins printed on the wrong side of the page on every other page

Color8%−0.02

The brown is not as dark as it seems

colour inaccuracy

Love

Paper Quality24%+0.63

good quality paper and is nice and thick so is comfortable to write on

Fine paper

the paper thickness great

Quality-Overall23%+2.27

Well made, looks smart

Excellent quality

First, the build quality is solid

Advertised Vs Actual Product14%−0.01

As described

Is what it says

Just what I needed

Value For Money13%+0.97

well worth the money

Great value for money

Good value

Size-Overall4%−0.01

Good size

great pack size

Great travelling size

Return

0.5% Return rate 65% Fixable by listing

Size-Overall47%▅▇▆█▇▃

Small squares

Paper Quality16%▇▇█▃▃█

Just right, except that, as with other Silvine pad of paper products, the shhets are not the easiest to peel off

Paper quality could be better

Advertised Vs Actual Product7%▁▄▃█▃█

WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT

Color5%█▁▁▃▄▇

The brown is not as dark as it seems

colour inaccuracy

Quality-Overall5%▁▁▄▁▅█

FAQ

Common Squared Notebook questions

Answered from the same tracked data.