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Squared Notebook

Fail

Prices span $4.05–$11.75, mostly outside the sweet spot, so Squared Notebook is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£42K/yr192K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
51%top-5 click share · 18 brands · 48 sellers

Flapen Score

Squared Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Squared Notebook is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squared Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squared Notebook 192K times last year and spent an estimated £42K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.2%
Market size, estimated
£42Ka year
Peak month
January3.0× the quietest month
Top search term
grid notebook28K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £4.05 to £11.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.79 that is £2K to £3K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£4.05–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #74 within Notebooks, Writing Pads & Diaries. It carries 4,814 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
4.5%
Average rank
#74in Notebooks, Writing Pads & Diaries
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,814per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Squared Notebook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

48

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 87%

Open market

25%

  • HIJYOO20%
  • STATIONERY ISLAND18%
  • ZCZN13%
  • Pukka Pad11%
  • Amazon Basics7%
  • RETTACY6%

Demand

Squared Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Squared Notebook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grid notebook28K/yr
  • squared notebook28K/yr
  • graph paper notebook18K/yr
  • squared notebook a59K/yr
  • a5 squared notebook15K/yr
  • square notebook12K/yr
  • graph notebook9K/yr
  • a5 grid notebook8K/yr
  • squared paper notebook8K/yr
  • notebook squared paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Squared Notebook

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Paper Quality”
11%of negative reviews mention “Paper Quality”
0.5%of orders come back
“Just right, except that, as with other Silvine pad of paper products, the shhets are not the easiest to peel off”
A buyer, on “Paper Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Squared Notebook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data