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Spiderman Wrapping Paper

Fail

Prices span $3.02–$11.78, mostly outside the sweet spot, so Spiderman Wrapping Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£46K/yr70K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
63%top-5 click share · 10 brands · 35 sellers

Flapen Score

Spiderman Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Spiderman Wrapping Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Wrapping Paper 70K times last year and spent an estimated £46K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
11.4%
Market size, estimated
£46Ka year
Peak month
November1.9× the quietest month
Top search term
spiderman wrapping paper44K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.02 to £11.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.75 that is £1K to £3K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.02–£11.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #487 within Paper. It carries 358 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
9.5%
Average rank
#487in Paper
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Spiderman Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • UK Greetings20%
  • Hallmark20%
  • Yisound12317%
  • CloverCy13%
  • IG Design Group UK9%
  • YOOYEH8%
  • Open — no brand owns it (4 brands, 13%)

Demand

Spiderman Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Spiderman Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman wrapping paper44K/yr
  • spiderman wrapping paper roll10K/yr
  • spidey wrapping paper8K/yr
  • spiderman wrapping paper birthday boy3K/yr
  • spiderman christmas wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.17

Not ideal when wrapping lots of different sizes

smaller than expected

didnt expect this that small for this price thats why they are not showing full picture of wrapping paper roll its too less

Value For Money25%−0.03

Expensive for what's included

Thickness13%−0.01

A tad thin

Love

Quality-Overall38%+2.77

Good quality

Amazing quality x

Feels like good quality

Size-Overall17%−0.17

Size was good too

good size

Color13%+1.00

Vibrant colours

Paper Quality10%+0.82

good quality wrapping paper

Good quality paper

Great quality paper

Advertised Vs Actual Product6%−0.01

does the job

Return

0.4% Return rate 60% Fixable by listing

Size-Overall50%▁▁▅▁█▁

Not ideal when wrapping lots of different sizes

smaller than expected

didnt expect this that small for this price thats why they are not showing full picture of wrapping paper roll its too less

Material Quality10%▁▁▁▁▁█
Paper Quality10%█▁▁▁▁▁
Accuracy-Overall10%▁▁█▁▁▁
Advertised Vs Actual Product10%▁▁▁█▁▁

FAQ

Common Spiderman Wrapping Paper questions

Answered from the same tracked data.