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Special Friend Christmas Card

Fail

Prices span $2.10–$4.02, mostly outside the sweet spot, so Special Friend Christmas Card is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£84K/yr472K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
46%top-5 click share · 10 brands · 19 sellers

Flapen Score

Special Friend Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Special Friend Christmas Card is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Special Friend Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Special Friend Christmas Card 472K times last year and spent an estimated £84K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
5.8%
Market size, estimated
£84Ka year
Peak month
December980.0× the quietest month
Top search term
friend christmas card female49K searches a year

02 · Price

A sale here is worth £3.05.

Listings sell for £3.05 on average, from £2.10 to £4.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £3.05 that is £763 to £2K a year per listing.

Average price
£3.05under the $15 to $100 sweet spot
Price range
£2.10–£4.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£763–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #3,431 within Cards & Card Stock. It carries 72 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
22.2%
Average rank
#3,431in Cards & Card Stock
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Special Friend Christmas Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

19

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 100%

Open market

12%

  • Piccadilly Greetings23%
  • Me To You Bear22%
  • Felbridge Studio20%
  • OCCASIONS EXPRESS11%
  • Me To You7%
  • Simon Elvin6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Special Friend Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 980.0×

Search terms

Top Special Friend Christmas Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friend christmas card female49K/yr
  • friend christmas card62K/yr
  • christmas card friend25K/yr
  • friends christmas cards41K/yr
  • special friend christmas card female42K/yr
  • special friend christmas card29K/yr
  • christmas cards for friends17K/yr
  • special friends christmas card59K/yr
  • special friend xmas card9K/yr
  • friend xmas card15K/yr

Reviews and returns

What reviews say buyers love and hate about Special Friend Christmas Card

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
0.1%of orders come back
“Good quality”
A buyer, on “Quality-Overall”45% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Special Friend Christmas Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data