Son Birthday Card

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

8.7%

Market size, estimated

£410Ka year

Peak month

January1.7× the quietest month

Top search term

son birthday card360K searches a year

Listings sell for £3.81 on average, from £2.62 to £16.66. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £3.81 that is £5K to £6K a year per listing.

Average price

£3.81under the $15 to $100 sweet spot

Price range

£2.62–£16.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

£5K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,868 within Cards & Card Stock. It carries 592 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

98%

Out of stock, average day

1.1%

Average rank

#1,868in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

592per listing

Listings tracked

55

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months