Son Birthday Card
MaybeReturns run at only 0.1% of orders. But products sell for $3.81 on average, outside the sweet spot, so Son Birthday Card is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £410K/yr1.2M searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 34%top-5 click share · 33 brands · 53 sellers
Flapen Score
Son Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Son Birthday Card is stronger. Inside it, weaker.
Market
The Son Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Son Birthday Card 1.2M times last year and spent an estimated £410K. The top 5 brands take 58% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £410Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- son birthday card360K searches a year
02 · Price
A sale here is worth £3.81.
Listings sell for £3.81 on average, from £2.62 to £16.66. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £3.81 that is £5K to £6K a year per listing.
- Average price
- £3.81under the $15 to $100 sweet spot
- Price range
- £2.62–£16.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,868 within Cards & Card Stock. It carries 592 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 98%
- Out of stock, average day
- 1.1%
- Average rank
- #1,868in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 592per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Son Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Piccadilly Greetings Birthday Card Son - 9 x 6 inches
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 10y ago
Birthday Cards for Son Adult Son Men - A Sentimental Message for the Man Youve Become - from Mum Dad or Parents - Made in UK
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 2y ago
Birthday Card Son - 9 x 6 inches - Avant Garde Studios
- Price
- £3.14
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 3y ago
Cherry Orchard Special SON Birthday Card Gold & Blue Balloons finished with Foil Text & Border complete with envelope
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago
To A Special Son Birthday Card - Size 6 X 9
- Price
- £3.85
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago
Trending
90-day click momentum
U7 Mens Leather Bracelets 23cm(9) Black Braided Leather Link for Men Double Cuff Bracelet with Card To My Son Birthday Christmas Classic Wrist Bangle Jewellery Gift for Son
- Price
- £16.66
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago
UNMOT Birthday Card for Son Blue Hearts Verse 12 x 17 cm Envelope
- Price
- £3.35
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago
Son Birthday Card (Funny Duck Quote Humour)
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Piccadilly Greetings Regal Publishing Classic Birthday Card Son - 9 x 6 inches
- Price
- £3.15
- Rating
- 4.7/5
- Reviews
- 5,059
- Age
- 3y ago
Central 23 Greeting Card - SON HELP WITH COMPUTER - Perfect for Celebrating Your Tech-Savvy Sons Expertise - Ideal for Adding a Touch of Humor and Appreciation for Your Son- Comes With Stickers
- Price
- £3.39
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch dateU7 Mens Leather Bracelets 23cm(9) Black Braided Leather Link for Men Double Cuff Bracelet with Card To My Son Birthday Christmas Classic Wrist Bangle Jewellery Gift for Son
- Price
- £16.66
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago
UNMOT Birthday Card for Son Blue Hearts Verse 12 x 17 cm Envelope
- Price
- £3.35
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago
Cherry Orchard Special SON Birthday Card Gold & Blue Balloons finished with Foil Text & Border complete with envelope
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago
LimaLima Son Birthday Card Adult Teenager Funny Wonderful Human Bean Design
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 1y ago
Noel Tatt Funny Fantastic Son Birthday Card
- Price
- £3.60
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
53
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
34%
Top 20: 75%
Open market
38%
- Piccadilly Greetings26%
- UK Greetings10%
- Nokular9%
- Cherry Orchard8%
- cardbargainsuk6%
- Jonny Javelin4%
Demand
Son Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Son Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- son birthday card360K/yr
- son birthday card adult224K/yr
- birthday card son167K/yr
- birthday cards for son83K/yr
- birthday card for son75K/yr
- birthday card son adult50K/yr
- son birthday cards for men43K/yr
- birthday card for son adult29K/yr
- son birthday cards28K/yr
- happy birthday son22K/yr
Reviews and returns
What reviews say buyers love and hate about Son Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
key ring for that price I paid
A little on the pricey side
bit pricey
Poor quality
Rubbish
Card was not correct size and part of it was chopped off, very disappointed
Oversized, so can't just stick a stamp on
without gold ribbon as in picture
Excellent sentiment, however, the envelope doesn't stick
Love
Good quality card
Excellent quality
Good quality card
Very fair price
Good price
Excellent value for money
Perfect, better than expected
as advertised
As described
Great size
Large and lovely
It's a good size with a strong envelope
My son enjoyed the car
fun factor spot on
Fun
Return
0.1% Return rate 44% Fixable by listing
Card was not correct size and part of it was chopped off, very disappointed
Oversized, so can't just stick a stamp on
without gold ribbon as in picture
Poor quality
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Son Birthday Card questions
Answered from the same tracked data.