Son and Daughter in Law Christmas Card
FailPrices span $2.09–$3.83, mostly outside the sweet spot, so Son and Daughter in Law Christmas Card is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £60K/yr258K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 12 sellers
Flapen Score
Son and Daughter in Law Christmas Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Son and Daughter in Law Christmas Card is stronger. Inside it, weaker.
Market
The Son and Daughter in Law Christmas Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Son and Daughter in Law Christmas Card 258K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £60Ka year
- Peak month
- December403.9× the quietest month
- Top search term
- son and daughter in law christmas card73K searches a year
02 · Price
A sale here is worth £3.18.
Listings sell for £3.18 on average, from £2.09 to £3.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.18 that is £795 to £2K a year per listing.
- Average price
- £3.18under the $15 to $100 sweet spot
- Price range
- £2.09–£3.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £795–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #2,890 within Cards & Card Stock. It carries 95 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #2,890in Cards & Card Stock
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 95per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Son and Daughter in Law Christmas Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Son & Daughter-in-law Christmas Card - Robins Couple - SIZE: 23cm x 15.5cm (9 x6)
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 10mo ago
Christmas Card For Daughter and Son in Law 23 x 15 Cm (9 x 6 inches) For You Daughter and Son-in-Law Christmas Wishes Cute Robins
- Price
- £2.38
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago
Piccadilly Greetings Christmas Card Wishing a Wonderful Son & Daughter In Law Puffins - 9 x 6 inches
- Price
- £3.12
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Christmas Card To a Special Son & Daughter in Law - 9 x 6 inches - Piccadilly Greetings
- Price
- £3.62
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Piccadilly Greetings Christmas Card Daughter & Son In Law Filigree decs - 9 x 6 inches
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Trending
90-day click momentumChristmas Card For Daughter and Son in Law 23 x 15 Cm (9 x 6 inches) For You Daughter and Son-in-Law Christmas Wishes Cute Robins
- Price
- £2.38
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago
Christmas Card for Son and Daughter-in-Law 24 x 16 cm Gold-Foil Woodland Design with Reindeer
- Price
- £2.09
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
Christmas Card To a Special Son & Daughter in Law - 9 x 6 inches - Piccadilly Greetings
- Price
- £3.62
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Son & Daughter-in-law Christmas Card - Robins Couple - SIZE: 23cm x 15.5cm (9 x6)
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 10mo ago
Jonny Javelin Christmas Card for Son & Daughter in Law - Festive Drinks - Embossed Foil & Flitter Finish - Premium Quality Special Christmas Greeting Card with Envelope
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 10mo ago
Newest
by launch date
Christmas Card for Son & Daughter-in-Law. Three Trees Design with Gold Foil. Card 150 x 150mm supplied with envelope. Ecofriendly and Made in U.K.
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 8mo ago
Christmas Card for Son and Daughter-in-Law 24 x 16 cm Gold-Foil Woodland Design with Reindeer
- Price
- £2.09
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
Christmas Card for Daughter and Son In Law | Luxury Xmas Card | 350gsm Hammered Card with Gold Foil and Gold Envelope
- Price
- £3.25
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 9mo ago
Christmas Card For Son & Daughter In Law Textured Christmas Greetings Card Beautiful Snow Scene Stag Reindeer Design
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 9mo ago
Christmas Card For Daughter & Son In Law Hammered Card Xmas Greetings Card Beautiful Snow Scene Stag Reindeer Design
- Price
- £3.27
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
8%
- Piccadilly Greetings41%
- Simon Elvin26%
- Lets Go Crimbo9%
- Jonny Javelin6%
- IC&G, International Cards & Gifts6%
- OCCASIONS EXPRESS5%
- Open — no brand owns it (2 brands, 8%)
Demand
Son and Daughter in Law Christmas Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 403.9×
Search terms
Top Son and Daughter in Law Christmas Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- son and daughter in law christmas card73K/yr
- daughter and son in law christmas card75K/yr
- christmas cards for daughter and son in law6K/yr
- christmas cards son and daughter in law12K/yr
- christmas cards daughter and son in law13K/yr
- christmas card son and daughter in law15K/yr
- daughter and son in law christmas cards6K/yr
- christmas card for son and daughter in law7K/yr
- christmas cards for son and daughter in law6K/yr
- christmas card daughter and son in law16K/yr
Reviews and returns
What reviews say buyers love and hate about Son and Daughter in Law Christmas Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Excellent value
Value for money
Good for the money
Lovely design
Just like pic
nice size great traditional card love it
Great value and excellent quality
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Son and Daughter in Law Christmas Card questions
Answered from the same tracked data.