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Smithpackaging

Fail

Shoppers spend only $213 a year here, so Smithpackaging is a Fail.

Filters Trending
Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£213/yr1K searches / yr
90-day growth
+111.2%search demand this quarter
Competition
88%top-5 click share · 2 brands · 7 sellers

Flapen Score

Smithpackaging against its category

The dotted line is the Stationery & Office Supplies average. Past it, Smithpackaging is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smithpackaging market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smithpackaging 1K times last year and spent an estimated £213. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +111.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
+111.2%
Conversion, latest week
2.2%
Market size, estimated
£213a year
Peak month
July3.9× the quietest month
Top search term
smithpackaging1K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £3.70 to £16.08. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £7.61 that is £0 to £761 a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£3.70–£16.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£761
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Envelopes & Mailing Supplies. It carries 5,173 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#6in Envelopes & Mailing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,173per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Smithpackaging products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£21£43£64£851001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • SmithPackaging93%
  • Pluto Packaging7%

Demand

Smithpackaging search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Spike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprJunJulAugSepMarMayJul

Peak months: Jun, Jul · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Smithpackaging

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.16

The bubbles are small

IT WAS TINY BUBBLES

Extremely small

Quality-Overall21%−0.02

Poor quality boxes

Not good quality, was broken and super thin

Bad quality

Strength18%+0.73

Feels cheap and flimsy

DEFINITELY NOT STRONG

NOT VERY STRONG

Value For Money10%−0.12

Quantity for the price is ridiculous

Too expensive

Not worth the price atall

Thickness8%−0.12

Not so thick

Paper thin

Bubble wrap was quite thin

Love

Quality-Overall21%−0.02

Good quality

Great quality and very reliable – highly recommended

high quality, bought from them twice now and GREAT value for money

Advertised Vs Actual Product17%+2.15

As described

Does the job

Just what I wanted

Strength16%+0.73

Sturdy and reliable

These boxes are very strong and well-made

Boxes very sturdy

Value For Money13%−0.12

Worth money arrived on time

GREAT value for money

VALUE FOR MONEY

Size-Overall8%−0.16

The size is perfect

ideal size x

Big enough for most jobs and when full, didn't weigh too much to cause lifting issues

Return

0.1% Return rate 76% Fixable by listing

Size-Overall66%▅▆█▆▇▃

The bubbles are small

IT WAS TINY BUBBLES

Extremely small

Value For Money8%▁▁▁▆▃█

Quantity for the price is ridiculous

Too expensive

Not worth the price atall

Advertised Vs Actual Product5%▁▆▁▁▃█

Picture misleading very small roll

False advertisement and a waste of time and money

Not as described

Quality-Overall5%▁▁▁▇▁█

Poor quality boxes

Not good quality, was broken and super thin

Bad quality

Thin2%▁▁▁█▁▁

Thin and need to use double for any protection

FAQ

Common Smithpackaging questions

Answered from the same tracked data.