smelly stickers
Skip itPrices mostly outside the sweet spot ($3.47–$8.70) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,411.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 144K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.47–£8.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smelly stickers is a £50K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
smelly stickers market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £81K–£97K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 77%
- Out of stock
- 11.2%
- Avg brand age
- 29 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Primary Teaching Services Ltd35%
- PURPLE LADYBUG34%
- Kalysky14%
- Sticker Stocker11%
- ASTARON3%
- D-FantiX3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Feb, Sep, Oct · busiest ÷ quietest = 3.2×
Top smelly stickers search terms
- smelly stickers49K/yr
- scented stickers38K/yr
- smelly stickers for children24K/yr
- scratch and sniff stickers14K/yr
- scented stickers for children5K/yr
- smelly stickers for teachers7K/yr
- scented stickers for teachers7K/yr
Top smelly stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURPLE LADYBUG 1260 Scratch and Sniff Smelly Stickers - 810 Large & 450 Small Scented Stickers in 15 Unique Scents for Kids & Teachers - Teacher Essentials Ideal for Rewards Classroom Must-Have
PURPLE LADYBUG£8.504.6★14,182 rev
450 Mixed Scented Motivational Childrens Pupils School Teachers Reward Stickers Value Pack 37mm Primary Teaching Services
Primary Teaching Services Ltd£8.324.7★908 rev
Kalysky 360 Scratch and Sniff Smelly Stickers Scented Stickers for Children
Kalysky£7.684.5★168 rev
300 Mixed Scented Smelly Well Done Great Work Motivational Childrens Pupils Teachers School Praise Reward Stickers Value Pack 25mm Primary Teaching Services
Primary Teaching Services Ltd£6.914.6★97 rev
120 Mixed Berry Well Done 30mm Scented Reward Stickers for Teachers Parents and Party Bags
Sticker Stocker£3.474.6★65 rev
Newest
by launch dateKalysky 360 Scratch and Sniff Smelly Stickers Scented Stickers for Children
Kalysky£7.68168 rev
ASTARON 1440 Pcs Reward Stickers for Kids Motivational Praise Teachers Stickers for Students Star Stickers for Reward Chart Kids Reward Stickers Parents Reward Stickers for Children (60 Sheet)
ASTARON£5.79182 rev
D-FantiX 800 Pcs Punny Reward Stickers for Children
D-FantiX£8.70817 rev
120 Mixed Berry Well Done 30mm Scented Reward Stickers for Teachers Parents and Party Bags
Sticker Stocker£3.4765 rev
120 Ice Cream Praise Words 30mm Chocolate Scented Reward Stickers for Teachers Parents and Party Bags
Sticker Stocker£3.6160 rev
Trending
90-day click momentum300 Mixed Scented Smelly Well Done Great Work Motivational Childrens Pupils Teachers School Praise Reward Stickers Value Pack 25mm Primary Teaching Services
Primary Teaching Services Ltd£6.914.6★
Kalysky 360 Scratch and Sniff Smelly Stickers Scented Stickers for Children
Kalysky£7.684.5★
120 Ice Cream Praise Words 30mm Chocolate Scented Reward Stickers for Teachers Parents and Party Bags
Sticker Stocker£3.614.3★
120 Mixed Berry Well Done 30mm Scented Reward Stickers for Teachers Parents and Party Bags
Sticker Stocker£3.474.6★
ASTARON 1440 Pcs Reward Stickers for Kids Motivational Praise Teachers Stickers for Students Star Stickers for Reward Chart Kids Reward Stickers Parents Reward Stickers for Children (60 Sheet)
ASTARON£5.794.6★
What buyers say about smelly stickers
What buyers praise and complain about, mined from review topics.What buyers love
“They have a ok scent”
“Good selection”
“Fun”
“he enjoyed sticking them on his miniature toy bins”
“Great value for money”
“A cute design”
“Great for engagement—especially helpful for students with additional needs. like ASD/ADHD.”
“good size- they like to show them off”
“good range of images”
“There is an excellent quantity in the pack”
What buyers complain about
“Awful smell from them”
“The glue on these stickers is terrible”
“Too small in size”
“Very disappointing quality”
“they fall off within seconds”
Top return reasons
Common questions
- Is smelly stickers profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 13 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (30/100).
- How competitive is the smelly stickers niche?
- 6 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in smelly stickers?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.2%.
- When does demand for smelly stickers peak?
- Demand peaks in Feb–Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the smelly stickers niche?
- Listings span £3.47–£8.70; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.