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Smelly Stickers

Fail

Prices span $3.47–$8.70, mostly outside the sweet spot, so Smelly Stickers is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£50K/yr144K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 8 sellers

Flapen Score

Smelly Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Smelly Stickers is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smelly Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smelly Stickers 144K times last year and spent an estimated £50K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
5.4%
Market size, estimated
£50Ka year
Peak month
October3.2× the quietest month
Top search term
smelly stickers49K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £3.47 to £8.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.45 that is £3K to £5K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£3.47–£8.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #77 within School & Educational Supplies. It carries 1,411 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
11.2%
Average rank
#77in School & Educational Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,411per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smelly Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Primary Teaching Services Ltd35%
  • PURPLE LADYBUG34%
  • Kalysky14%
  • Sticker Stocker11%
  • ASTARON3%
  • D-FantiX3%

Demand

Smelly Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Smelly Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smelly stickers49K/yr
  • scented stickers38K/yr
  • smelly stickers for children24K/yr
  • scratch and sniff stickers14K/yr
  • scented stickers for children5K/yr
  • smelly stickers for teachers7K/yr
  • scented stickers for teachers7K/yr

Reviews and returns

What reviews say buyers love and hate about Smelly Stickers

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.2%of orders come back
“Awful smell from them”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Smelly Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data