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Smelly Stickers

Fail

Prices span $3.47–$8.70, mostly outside the sweet spot, so Smelly Stickers is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£50K/yr144K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 8 sellers

Flapen Score

Smelly Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Smelly Stickers is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smelly Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smelly Stickers 144K times last year and spent an estimated £50K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
5.4%
Market size, estimated
£50Ka year
Peak month
October3.2× the quietest month
Top search term
smelly stickers49K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £3.47 to £8.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.45 that is £3K to £5K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£3.47–£8.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #77 within School & Educational Supplies. It carries 1,411 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
11.2%
Average rank
#77in School & Educational Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,411per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smelly Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Primary Teaching Services Ltd35%
  • PURPLE LADYBUG34%
  • Kalysky14%
  • Sticker Stocker11%
  • ASTARON3%
  • D-FantiX3%

Demand

Smelly Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Smelly Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smelly stickers49K/yr
  • scented stickers38K/yr
  • smelly stickers for children24K/yr
  • scratch and sniff stickers14K/yr
  • scented stickers for children5K/yr
  • smelly stickers for teachers7K/yr
  • scented stickers for teachers7K/yr

Reviews and returns

What reviews say buyers love and hate about Smelly Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell47%−0.13

Awful smell from them

Smells like chocolate

Only 3 out of my 270 students dont like the smells

Adhesion/Stickiness22%−0.08

The glue on these stickers is terrible

Werent as sticky as other stickers Ive used

Not sticky enough

Size-Overall11%−0.05

Too small in size

No these are very small

Quality-Overall6%+1.38

Very disappointing quality

Durability6%−0.03

they fall off within seconds

Love

Smell49%−0.13

They have a ok scent

Smell amazing

The smell is pleasant and long lasting

Quality-Overall14%+1.38

Good selection

Great variety

Good quality

Fun/Entertainment Experience10%+1.35

Fun

interactive than ordinary stickers

Make children very happy

Adhesion/Stickiness9%−0.08

he enjoyed sticking them on his miniature toy bins

Very nice stickers

Sticky enough they stay on the jumpers

Value For Money6%+0.76

Great value for money

Great value stickers

Return

0.2% Return rate 21% Fixable by listing

Smell50%▆▇█▁▁▁

Awful smell from them

Smells like chocolate

Only 3 out of my 270 students dont like the smells

Size-Overall21%█▁▆▁▁▁

Too small in size

No these are very small

Adhesion/Stickiness7%▁█▁▁▁▁

The glue on these stickers is terrible

Werent as sticky as other stickers Ive used

Not sticky enough

Paper Quality7%▁█▁▁▁▁
Leak-Proof7%▁█▁▁▁▁

FAQ

Common Smelly Stickers questions

Answered from the same tracked data.