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Small Sellotape Rolls

Fail

Prices span $1.14–$10.98, mostly outside the sweet spot, so Small Sellotape Rolls is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£53K/yr63K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 79 sellers

Flapen Score

Small Sellotape Rolls against its category

The dotted line is the Stationery & Office Supplies average. Past it, Small Sellotape Rolls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Sellotape Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Sellotape Rolls 63K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
19.2%
Market size, estimated
£53Ka year
Peak month
December5.9× the quietest month
Top search term
small sellotape rolls14K searches a year

02 · Price

A sale here is worth £4.37.

Listings sell for £4.37 on average, from £1.14 to £10.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.37 that is £2K to £3K a year per listing.

Average price
£4.37under the $15 to $100 sweet spot
Price range
£1.14–£10.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #27 within Office Supplies. It carries 2,660 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#27in Office Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,660per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Small Sellotape Rolls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

79

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

8%

  • Sellotape30%
  • Packatape27%
  • Scotch15%
  • D.RECT13%
  • Unikeen4%
  • MnexiaPack3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Small Sellotape Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Small Sellotape Rolls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small sellotape rolls14K/yr
  • sellotape small rolls8K/yr
  • small cellotape rolls7K/yr
  • small tape5K/yr
  • mini tape3K/yr
  • small sellotape5K/yr
  • small sellotape rolls dispenser refill3K/yr
  • sellotape small4K/yr
  • mini cellotape3K/yr
  • small cellotape3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Sellotape Rolls

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
20%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Sticky, very sticky”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Small Sellotape Rolls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data