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Small Sellotape Rolls

Fail

Prices span $1.14–$10.98, mostly outside the sweet spot, so Small Sellotape Rolls is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£53K/yr63K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 79 sellers

Flapen Score

Small Sellotape Rolls against its category

The dotted line is the Stationery & Office Supplies average. Past it, Small Sellotape Rolls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Sellotape Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Sellotape Rolls 63K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
19.2%
Market size, estimated
£53Ka year
Peak month
December5.9× the quietest month
Top search term
small sellotape rolls14K searches a year

02 · Price

A sale here is worth £4.37.

Listings sell for £4.37 on average, from £1.14 to £10.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.37 that is £2K to £3K a year per listing.

Average price
£4.37under the $15 to $100 sweet spot
Price range
£1.14–£10.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #27 within Office Supplies. It carries 2,660 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#27in Office Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,660per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Small Sellotape Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

79

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Sellotape30%
  • Packatape27%
  • Scotch15%
  • D.RECT13%
  • Unikeen4%
  • MnexiaPack3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Small Sellotape Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Small Sellotape Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small sellotape rolls14K/yr
  • sellotape small rolls8K/yr
  • small cellotape rolls7K/yr
  • small tape5K/yr
  • mini tape3K/yr
  • small sellotape5K/yr
  • small sellotape rolls dispenser refill3K/yr
  • sellotape small4K/yr
  • mini cellotape3K/yr
  • small cellotape3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Sellotape Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%+2.79

Sticky, very sticky

It stuck

Does not seem very sticky

Quality-Overall19%−0.05

Not good quality keeps falling apart

Not up to usual Sellotape quality

Not as good as it usually is

Ease Of Use9%−0.07

Not easy to use

it's not easy to find the end of the roll to start a new one when you need to

Difficult to prize apart

Dispensing Mechanism7%−0.06

barely fits in the dispenser

It clearly shows the LARGER sellotape being put into a dispenser

Size-Overall7%−0.04

Smaller rolls

this is a tiny roll of selotape

Love

Adhesion/Stickiness31%+2.79

Sticks well

sticks well

Good tape

Quality-Overall25%−0.05

Best quality

Good quality sellotape

no complaints thank you

Value For Money25%+1.84

Excellent Value

Good worth the prices

Good Value

Advertised Vs Actual Product9%0.00

As described in the advert

Exactly what I ordered

As expected

Size-Overall2%−0.04

size is great

The size of the roll is generous

gives the correct size to fit these smaller rolls

Return

0.2% Return rate 66% Fixable by listing

Size-Overall64%▆▇▆█▆▇

Smaller rolls

this is a tiny roll of selotape

Dispensing Mechanism11%█▅▃▇▃▂

barely fits in the dispenser

It clearly shows the LARGER sellotape being put into a dispenser

Adhesion/Stickiness9%▁▁█▆▆▃

Sticky, very sticky

It stuck

Does not seem very sticky

Thin4%▁▅▆▁█▆
Functionality-Overall3%▁▁▁█▁█

FAQ

Common Small Sellotape Rolls questions

Answered from the same tracked data.