small sellotape rolls
Skip itPrices mostly outside the sweet spot ($1.14–$10.98) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay2,659.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 63K searches
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£10.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small sellotape rolls is a £53K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
small sellotape rolls market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 3.9%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
79
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Sellotape30%
- Packatape27%
- Scotch15%
- D.RECT13%
- Unikeen4%
- MnexiaPack3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top small sellotape rolls search terms
- small sellotape rolls14K/yr
- sellotape small rolls8K/yr
- small cellotape rolls7K/yr
- small tape5K/yr
- mini tape3K/yr
- small sellotape5K/yr
- small sellotape rolls dispenser refill3K/yr
- sellotape small4K/yr
- mini cellotape3K/yr
- small cellotape3K/yr
Top small sellotape rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Packatape Cellotape 10 Clear Transparent Tape Rolls | 15mm x 33m | Sticky Tape | Ideal for Gift Wrap Christmas Birthday Home Office School
Packatape£4.614.5★1,596 rev
Scotch Transparent Tape 8 Rolls (19 mm x 33 m) - General Purpose Clear Tape for School Home and Office (Packaging may differ)
Scotch£6.484.6★20,697 rev
Sellotape Original Golden Tape
Sellotape£1.264.4★2,115 rev
Sellotape On-Hand Refills Extra Strong Adhesive Tape Clear Tape Refills for Arts & Crafts Strong Tape for the On-Hand Tape Dispenser 18mm x 15m Pack of 2
Sellotape£1.744.6★5,817 rev
D.RECT Adhesive Tape Transparent - Pack of 8 Rolls Office Tape 18mm x 20m - Strong Adhesion Sticky Tape for School Home and Office
D.RECT£2.574.6★1,119 rev
Newest
by launch date
4 Sellotape Refills for Dispenser Small Cellotape Rolls Mini Invisible Sticky Tape Clear Packing Tape Rolls Transparent Strips for Sealing Gifts Wrap Home Office School Christmas (18mm x 50m)
Unikeen£3.4216 rev
4 Sellotape Refills for Dispenser Small Cellotape Rolls Mini Invisible Sticky Tape Clear Packing Tape Rolls Transparent Strips for Sealing Gifts Wrap Home Office School Christmas (12mm x 50m)
Unikeen£3.131 rev
Rapesco 1807 Transparent Adhesive Tape Rolls 19 mm x 33 m Pack of 10
RAPESCO£4.844,519 rev
Cellotape 3 Clear Transparent Rolls 18mm x 33m | Tape Dispenser Included | Ideal for Gift Wrap Christmas Birthday Home or Office | Clear Stationery Tape
Packatape£1.753,044 rev
MnexiaPack 6 Rolls Clear Tape 19mm x 33m Transparent Tape Refills for Cellotape Dispenser Ideal for Gift Wrapping Christmas Birthday Sticky Tape for Home Office School Arts & Crafts
MnexiaPack£5.7788 rev
Trending
90-day click momentum4 Sellotape Refills for Dispenser Small Cellotape Rolls Mini Invisible Sticky Tape Clear Packing Tape Rolls Transparent Strips for Sealing Gifts Wrap Home Office School Christmas (12mm x 50m)
Unikeen£3.135.0★
4 Sellotape Refills for Dispenser Small Cellotape Rolls Mini Invisible Sticky Tape Clear Packing Tape Rolls Transparent Strips for Sealing Gifts Wrap Home Office School Christmas (18mm x 50m)
Unikeen£3.424.5★
Rapesco 1807 Transparent Adhesive Tape Rolls 19 mm x 33 m Pack of 10
RAPESCO£4.844.5★
D.RECT Adhesive Tape Transparent with Dispenser - Office Tape - Sticky Tape for School Home and Office 19mm x 33m
D.RECT£1.764.6★
Packatape Cellotape 10 Clear Transparent Tape Rolls | 15mm x 33m | Sticky Tape | Ideal for Gift Wrap Christmas Birthday Home Office School
Packatape£4.614.5★
What buyers say about small sellotape rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Best quality”
“Excellent Value”
“As described in the advert”
“size is great”
“very good thickness”
“Easy to use”
“It cuts easily and seals well”
“durable it made the task I wanted it for easy”
“Not flimsy”
What buyers complain about
“Sticky, very sticky”
“Not good quality keeps falling apart”
“Not easy to use”
“barely fits in the dispenser”
“Smaller rolls”
“Annoyingly I didn't read the description”
“Awful smell”
“waste of money”
“Cracked & quickly broke”
“Made of brittle plastic”
Top return reasons
Common questions
- Is small sellotape rolls profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 18 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the small sellotape rolls niche?
- 9 brands and 79 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in small sellotape rolls?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Ease Of Use. The return rate is 0.2%.
- When does demand for small sellotape rolls peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the small sellotape rolls niche?
- Listings span £1.14–£10.98; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.