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Small Post It Notes

Maybe

Returns run at only 0.2% of orders. But prices span $1.27–$8.55, mostly outside the sweet spot, so Small Post It Notes is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£63K/yr107K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
45%top-5 click share · 15 brands · 66 sellers

Flapen Score

Small Post It Notes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Small Post It Notes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Post It Notes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Post It Notes 107K times last year and spent an estimated £63K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
12.1%
Market size, estimated
£63Ka year
Peak month
January1.4× the quietest month
Top search term
small post it notes25K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £1.27 to £8.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £4.91 that is £1K to £2K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£1.27–£8.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #72 within Notebooks, Writing Pads & Diaries. It carries 1,331 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
6.7%
Average rank
#72in Notebooks, Writing Pads & Diaries
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,331per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Small Post It Notes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

66

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

27%

  • HUAXIYAN18%
  • Post-it18%
  • KIFZM10%
  • OWLKELA10%
  • WOLMIK9%
  • ZCZN8%

Demand

Small Post It Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Small Post It Notes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small post it notes25K/yr
  • post it notes small29K/yr
  • mini post it notes20K/yr
  • small sticky notes11K/yr
  • mini sticky notes10K/yr
  • sticky notes small6K/yr
  • sticky note mini4K/yr
  • small post its notes2K/yr

Reviews and returns

What reviews say buyers love and hate about Small Post It Notes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness49%−0.37

The stickiness was very poor

Not sticky enough

don't stick well

Value For Money5%+0.61

a lot cheaper

the well known brand can be a bit expensive

Waste of money

Size-Overall5%+0.35

Not fit for purpose

At three inches square these notes are slightly larger than some others I have encountered

Tiny

Durability4%−0.03

They fall off in 5 minutes after sticking them

mostly drop off

Falling of very quickly

Paper Quality4%−0.01

The paper is a bit thinner than other's

The paper is quite thin and flimsy

Paper is a bit rough

Love

Adhesion/Stickiness17%−0.37

they are a decent stickiness

seem to stick well

good adhesion

Value For Money14%+0.61

Worth the money

Excellent Value

Good price

Advertised Vs Actual Product12%+0.70

Great exactly as shown

As Advertised

As described

Color12%+0.96

The colours are very pretty

Beautiful colours

Colours are good

Quality-Overall10%+0.96

Good quality

Great Product

Overall, these are a very good, well priced alternative to the main market brands

Return

0.2% Return rate 75% Fixable by listing

Size-Overall63%█▅▅▆▄▆

Not fit for purpose

At three inches square these notes are slightly larger than some others I have encountered

Tiny

Adhesion/Stickiness18%▁▆█▃▄▆

The stickiness was very poor

Not sticky enough

don't stick well

Advertised Vs Actual Product5%▁▁▇▆▁█
Color5%▄▃▁▃█▁

The product posted does not represent the actual colour

Colours are a bit too dark for what I wanted

Colour is not that bright

Quality-Overall4%▁▇▂▁█▁

Cheap and cheerful

Quality not so much

Rubbish

FAQ

Common Small Post It Notes questions

Answered from the same tracked data.