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Small Pencil Case

Maybe

Returns run at only 0.5% of orders. But prices span $2.72–$9.24, mostly outside the sweet spot, so Small Pencil Case is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£32K/yr267K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
33%top-5 click share · 38 brands · 46 sellers

Flapen Score

Small Pencil Case against its category

The dotted line is the Stationery & Office Supplies average. Past it, Small Pencil Case is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Pencil Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Pencil Case 267K times last year and spent an estimated £32K. The top 5 brands take 40% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.5%
Market size, estimated
£32Ka year
Top search term
small pencil case125K searches a year

02 · Price

A sale here is worth £4.85.

Listings sell for £4.85 on average, from £2.72 to £9.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £4.85 that is £0 to £485 a year per listing.

Average price
£4.85under the $15 to $100 sweet spot
Price range
£2.72–£9.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£485
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #552 within Office Supplies. It carries 188 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#552in Office Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Small Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£972£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

46

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

33%

Top 20: 73%

Open market

56%

  • ALLY-MAGIC15%
  • hoinya7%
  • DINSAGE6%
  • Siliget6%
  • UKMOKE5%
  • Fyore5%

Demand

Small Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Small Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small pencil case125K/yr
  • pencil case small43K/yr
  • slim pencil case33K/yr
  • small pencil case slim24K/yr
  • mini pencil case18K/yr
  • slim pencil case for women9K/yr
  • thin pencil case8K/yr
  • pencil case slim7K/yr

Reviews and returns

What reviews say buyers love and hate about Small Pencil Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

won't fit in

a little bit too narrow for my use

Smaller than expected

Quality-Overall18%−0.08

total cheap junk Returned

not the best

Bad quality

Zipper Quality11%−0.22

Zip gets stuck quite easily

Zip broke immediately upon opening for first time

The zip broke after a month

Advertised Vs Actual Product7%−0.03

The title is misleading

It is not as described it shows one side

Value For Money6%+1.03

In fact, it might be regarded as a little expensive for something for teenagers to put rubbish in

looks more expensive than it is

definitely not worth the money

Love

Quality-Overall20%−0.08

Overall I think this is a good product and quite affordable

Good quality and just the right size for your handbag

Good quality

Size-Overall12%−0.08

Its fit to the size that I am looking for

Good size having portability

Fits more than you think

Value For Money9%+1.03

Good value for money

Value for the price

Great value

Advertised Vs Actual Product6%−0.03

As described

Very good,looks exactly like the picture

Exactly what I needed

Design-Overall5%+0.18

Overall, the design is simple and clean and I feel its a great little pouch that does exactly what I need it to do

Great quality; great design; very practical

These look really smart

Return

0.5% Return rate 59% Fixable by listing

Size-Overall49%▇▇▅█▇▅

won't fit in

a little bit too narrow for my use

Smaller than expected

Quality-Overall15%▁▃▇▂██

total cheap junk Returned

not the best

Bad quality

Zipper Quality8%█▅▂▄▂▁

Zip gets stuck quite easily

Zip broke immediately upon opening for first time

The zip broke after a month

Thin5%█▆▁▁▃▃
Advertised Vs Actual Product3%▁▆▁█▂▅

The title is misleading

It is not as described it shows one side

FAQ

Common Small Pencil Case questions

Answered from the same tracked data.