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Slimming World Food Diary

Fail

Shoppers spend only $25K a year here, so Slimming World Food Diary is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£25K/yr106K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
66%top-5 click share · 9 brands · 12 sellers

Flapen Score

Slimming World Food Diary against its category

The dotted line is the Stationery & Office Supplies average. Past it, Slimming World Food Diary is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slimming World Food Diary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slimming World Food Diary 106K times last year and spent an estimated £25K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
2.5%
Market size, estimated
£25Ka year
Peak month
January3.1× the quietest month
Top search term
slimming world food diary86K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £5.11 to £16.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.25 that is £925 to £2K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£5.11–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£925–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 36.6% of listings are out of stock. The average listing ranks #639 within Notebooks, Writing Pads & Diaries. It carries 771 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
36.6%
Average rank
#639in Notebooks, Writing Pads & Diaries
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Slimming World Food Diary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • rockthemod44%
  • Bloomingorgeous22%
  • Fabulous Planning15%
  • Cute Little Gift Shop6%
  • Boxclever Press5%
  • Strivee4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Slimming World Food Diary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Search terms

Top Slimming World Food Diary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slimming world food diary86K/yr
  • slimming world diary6K/yr
  • slimming world planner3K/yr
  • slimming world meal planner3K/yr
  • food diary journal slimming world5K/yr
  • slimming world food diary with syn2K/yr
  • slimming world diarys2K/yr

Reviews and returns

What reviews say buyers love and hate about Slimming World Food Diary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.34

so not really impressed with the size

Absolutely tiny

Small

Writing Experience21%−0.18

Very small writing hard to read

You struggle to write in it everything you need to write

Can't write in it

Design-Overall8%−0.03

New design.(awful). This book is awful. They have changed the design so you cannot put as much down as before

Thickness4%+0.21

the paper is smooth although its quite thin

Paper Quality4%−0.03

paper quality poor

Love

Advertised Vs Actual Product21%+1.67

Exactly as expected

Exactly what I wanted

Just what we needed

Value For Money16%+0.55

I did buy one as its a lot cheaper

Really good value for money

its probably worth it

Design-Overall13%−0.03

The layout is clear

I really like the layout as it make's it easy to understand and use

Great journal, well laid out, ideal for SW or any other plans

Ease Of Use10%+0.47

its so easy to use

It makes lots of sense

so very handy to have

Quality-Overall7%+0.35

Lovely quality cover

The quality of the journal is good

Lovely quality with helpful trackers and info

Return

1.4% Return rate 77% Fixable by listing

Size-Overall70%█▇▇█▆▇

so not really impressed with the size

Absolutely tiny

Small

Print Quality6%▁▃▂▁▆█

Flimsy, cheap quality, unattractive with faded print which is difficult to read

Writing Experience5%▁▃▆█▂▁

Very small writing hard to read

You struggle to write in it everything you need to write

Can't write in it

Value For Money4%▁▃█▁▃▁

Just not worth the price

Not worth the. cheap

Advertised Vs Actual Product3%▁▅▁▁█▁

FAQ

Common Slimming World Food Diary questions

Answered from the same tracked data.