Sister in Law Birthday Cards

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

13.4%

Market size, estimated

£93Ka year

Peak month

February2.0× the quietest month

Top search term

sister in law birthday cards134K searches a year

Listings sell for £3.15 on average, from £2.08 to £5.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.15 that is £788 to £2K a year per listing.

Average price

£3.15under the $15 to $100 sweet spot

Price range

£2.08–£5.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£788–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,786 within Cards & Card Stock. It carries 257 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

91%

Out of stock, average day

3.3%

Average rank

#2,786in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

257per listing

Listings tracked

44

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months