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Sister and Brother in Law Christmas Card

Fail

The top 5 brands take 100% of clicks, so Sister and Brother in Law Christmas Card is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£19K/yr211K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
69%top-5 click share · 5 brands · 10 sellers

Flapen Score

Sister and Brother in Law Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sister and Brother in Law Christmas Card is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sister and Brother in Law Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sister and Brother in Law Christmas Card 211K times last year and spent an estimated £19K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
3.0%
Market size, estimated
£19Ka year
Peak month
December312.9× the quietest month
Top search term
sister and brother in law christmas card82K searches a year

02 · Price

A sale here is worth £3.06.

Listings sell for £3.06 on average, from £2.38 to £3.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.06 that is £765 to £2K a year per listing.

Average price
£3.06under the $15 to $100 sweet spot
Price range
£2.38–£3.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£765–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #3,474 within Cards & Card Stock. It carries 42 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
15.3%
Average rank
#3,474in Cards & Card Stock
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sister and Brother in Law Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Piccadilly Greetings61%
  • Simon Elvin21%
  • OCCASIONS EXPRESS8%
  • Kingfisher Cards5%
  • Jonny Javelin5%

Demand

Sister and Brother in Law Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 312.9×

Search terms

Top Sister and Brother in Law Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sister and brother in law christmas card82K/yr
  • brother and sister in law christmas card53K/yr
  • christmas card for brother and sister in law5K/yr
  • christmas cards for sister and brother in law10K/yr
  • christmas cards sister and brother in law12K/yr
  • christmas card sister and brother in law16K/yr
  • christmas card brother and sister in law13K/yr
  • sister and brother in law xmas card6K/yr
  • christmas card for sister and brother in law6K/yr
  • christmas cards brother and sister in law7K/yr

Reviews and returns

What reviews say buyers love and hate about Sister and Brother in Law Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%+4.90

Sometimes a bit pricey

FAQ

Common Sister and Brother in Law Christmas Card questions

Answered from the same tracked data.