silver wrapping paper
Skip itPrices mostly outside the sweet spot ($2.93–$9.15) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good700avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 58K searches
Price range
Bad£2.93–£9.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silver wrapping paper is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
silver wrapping paper market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £28K–£35K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 31.8%
- Avg brand age
- 31 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- ZJHiome23%
- HJIJIAY23%
- RUSPEPA21%
- BIULDPY11%
- Vaktop7%
- Eurowrap4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
Top silver wrapping paper search terms
- silver wrapping paper29K/yr
- silver wrapping paper roll7K/yr
- grey wrapping paper5K/yr
- silver christmas wrapping paper12K/yr
- christmas wrapping paper silver5K/yr
Top silver wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sliver Metallic Wrapping Paper Roll 43cm*10m Solid Color Foil Gift Wrapping Paper Perfect for Wedding Birthday Valentines Day Christmas Baby Shower Festive Decoration
ZJHiome£6.474.5★84 rev
RUSPEPA Silver Matte Wrapping Paper - 43.2 cm X 10 m - Solid Color Pearly - lustre Paper Perfect for Wedding Birthday Christmas Baby Shower
RUSPEPA£8.234.5★1,030 rev
Silver Metallic Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping
BIULDPY£5.774.1★73 rev
Silver Wrapping Paper Roll 43cm*10m Silver Metallic Wrapping Paper Luxury Matte Gift Wrap for Birthday Party Wedding Christmas Festive Decorations DIY Crafts
HJIJIAY£6.154.5★113 rev
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.374.7★37 rev
Newest
by launch date
Silver Wrapping Paper Roll 43cm x 10m Shiny Metallic Gift Wrapping Paper Silver Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.4137 rev
Silver Metallic Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping
BIULDPY£5.7773 rev
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.3737 rev
Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 43cm x 10m
Juertime£8.3636 rev
Silver Wrapping Paper Roll 43cm*10m Silver Metallic Wrapping Paper Luxury Matte Gift Wrap for Birthday Party Wedding Christmas Festive Decorations DIY Crafts
HJIJIAY£6.15113 rev
Trending
90-day click momentumSilver Wrapping Paper Roll 43cm x 10m Shiny Metallic Gift Wrapping Paper Silver Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.414.7★
Silver Metallic Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping
BIULDPY£5.774.1★
PerkHomy Light Grey Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Light Grey 17.5 x 80)
PH PERKHOMY£9.034.7★
Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 43cm x 10m
Juertime£8.364.8★
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.374.7★
What buyers say about silver wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Value for money”
“Nice and thick and folds crisply”
“Catches the light with a lovely range of colours”
“With their being ten metres of paper its plenty to have wrapped all my birthday presents for my family member”
“It has a grid on the reverse for neat cuts and the holographic design is effective and bold”
“Great size”
“doesn't tear easily”
What buyers complain about
“i should of read the description better”
“The roll is s little narrower than I thought it would be”
“is quite pricey”
Top return reasons
Common questions
- Is silver wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the silver wrapping paper niche?
- 12 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in silver wrapping paper?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 0.8%.
- When does demand for silver wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the silver wrapping paper niche?
- Listings span £2.93–£9.15; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 700 reviews — the moat a new listing must climb.