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Silver Wrapping Paper

Fail

Prices span $2.93–$9.15, mostly outside the sweet spot, so Silver Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£38K/yr58K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 22 sellers

Flapen Score

Silver Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Silver Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Wrapping Paper 58K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
9.5%
Market size, estimated
£38Ka year
Peak month
December15.1× the quietest month
Top search term
silver wrapping paper29K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £2.93 to £9.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.97 that is £0 to £697 a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£2.93–£9.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£697
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #303 within Paper. It carries 700 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
31.8%
Average rank
#303in Paper
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
700per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silver Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • ZJHiome23%
  • HJIJIAY23%
  • RUSPEPA21%
  • BIULDPY11%
  • Vaktop7%
  • Eurowrap4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Silver Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.1×

Search terms

Top Silver Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver wrapping paper29K/yr
  • silver wrapping paper roll7K/yr
  • grey wrapping paper5K/yr
  • silver christmas wrapping paper12K/yr
  • christmas wrapping paper silver5K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.22

i should of read the description better

Size-Overall17%+0.17

The roll is s little narrower than I thought it would be

Value For Money17%+1.88

is quite pricey

Love

Quality-Overall42%+0.78

Good quality

great product

Decent

Value For Money15%+1.88

Value for money

Worth it

Thickness12%+1.58

Nice and thick and folds crisply

its a good thickness to wrap neatly

Color8%

Catches the light with a lovely range of colours

With all the colour choices of this wrapping paper I opted for silver as I liked the true holographic look it gives me and with the silver I can see more of the tones of other colours like blues and pinks etc

Gifting Purpose8%−0.07

With their being ten metres of paper its plenty to have wrapped all my birthday presents for my family member

I would definitely recommend this for special gifts such as wedding presents

Return

0.8% Return rate 33% Fixable by listing

Strength33%▁▁█▁▁▅
Quality-Overall17%
Size-Overall17%

The roll is s little narrower than I thought it would be

Color17%▁▁▁▁▁█
Thickness17%▁▁▁█▁▁

FAQ

Common Silver Wrapping Paper questions

Answered from the same tracked data.