Shredder

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.4M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

8.1%

Market size, estimated

£5.4Ma year

Peak month

January1.6× the quietest month

Top search term

paper shredder680K searches a year

Listings sell for £32.01 on average, from £17.42 to £100.53. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £32.01 that is £256K to £320K a year per listing.

Average price

£32.01inside the $15 to $100 sweet spot

Price range

£17.42–£100.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

£256K–£320K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #10 within Office Electronics. It carries 3,406 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#10in Office Electronics

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,406per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months