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Sellotape Refills for Dispenser

Fail

The top 5 brands take 100% of clicks, so Sellotape Refills for Dispenser is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£403K/yr297K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
73%top-5 click share · 4 brands · 77 sellers

Flapen Score

Sellotape Refills for Dispenser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Sellotape Refills for Dispenser is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sellotape Refills for Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sellotape Refills for Dispenser 297K times last year and spent an estimated £403K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
20.5%
Market size, estimated
£403Ka year
Peak month
December5.9× the quietest month
Top search term
scotch tape151K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £2.59 to £13.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £6.62 that is £20K to £26K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£2.59–£13.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£26K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #20 within Office Supplies. It carries 4,255 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#20in Office Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,255per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sellotape Refills for Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£40K£81K£121K£161K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Scotch85%
  • Amazon Basics11%
  • FADII2%
  • SOMCO2%

Demand

Sellotape Refills for Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Sellotape Refills for Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotch tape151K/yr
  • magic tape37K/yr
  • scotch magic tape43K/yr
  • invisible tape13K/yr
  • scotch magic tape refill8K/yr
  • scotch tape refill12K/yr
  • scotch tape refills for dispenser6K/yr
  • 3m scotch tape4K/yr
  • gift tape4K/yr
  • 3m magic tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Sellotape Refills for Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.11

not sticky enough

Does not seem very sticky

Worst tape ever

Quality-Overall14%+0.30

As usual no quality control what so ever from Amazon

Poor Quality

Not as high quality as I expected

Dispensing Mechanism6%

Literally not worth the money you hardly get any tape it's difficult to remove the tab that keeps the tape together the dispenser very flimsy easy to break

And the dispenser is useless - it just does not cut the tape

I returned the first order and got another, again without the dispenser

Strength5%−0.01

is extremely flimsy

very weak holder

not that strong

Durability4%−0.04

it still just breaks bits off

it just comes apart in little bits

Unusable

Love

Adhesion/Stickiness26%−0.11

Good adhesion

Sticks to things

Sticks well

Value For Money17%+2.24

in my opinion well worth the money

value for money

Good price

Quality-Overall17%+0.30

Decent enough

Very reliable brand and always works well

Excellent Product

Ease Of Use6%+0.11

Easy to use

Easy to cut, good thickness and stickiness,

easy to peel off

Dispensing Mechanism5%

fits my dispenser perfectly as well

It comes with the best dispenser ever made too

These were very useful little hand dispensers nice and sticky and easy to tear Cynthia

Return

0.3% Return rate 41% Fixable by listing

Size-Overall36%█▇▅▇▃█

this amazon version the rolls are alot bigger

Small size

Dispensing Mechanism20%▆█▃▇██

Literally not worth the money you hardly get any tape it's difficult to remove the tab that keeps the tape together the dispenser very flimsy easy to break

And the dispenser is useless - it just does not cut the tape

I returned the first order and got another, again without the dispenser

Adhesion/Stickiness12%▄▃▅▂█▂

not sticky enough

Does not seem very sticky

Worst tape ever

Quality-Overall7%▃▃▁▃█▁

As usual no quality control what so ever from Amazon

Poor Quality

Not as high quality as I expected

Defective Material/Parts7%▃▄█▃▄▃

FAQ

Common Sellotape Refills for Dispenser questions

Answered from the same tracked data.