Secret Diary for Girls
Secret Diary for Girls shows low returns (0.9%), but soft demand (-11.7% this quarter) keeps it on the watch list.
Flapen Score
Is Secret Diary for Girls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Secret Diary for Girls is a £105K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Secret Diary for Girls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.7% over the last 90 days and 4.2% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Secret Diary for Girls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JIALILI Diary with Lock for Girls & Women - 360 Pages Journal with Lock and Keys Pen and Gift box Gift Ideas for Birthday Christmas Cute Journals Set for Girls Ages 8-14 (Lavender Purple)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago
Invalidism Bear Secret Diary for Girls Kids Stationary Sets Girls Stationary Sets for Girls Secret Diary with Lock and Pen Girls Stationary Gift Sets for 6-13 Year Old Girls Notebooks for Girls
- Price
- £8.45
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 2y ago
Candcamp Purple Secret Diary with Lock for Kids
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Pop Secret Diary for Girls w/ Invisible Pen Lock Notebook for Girl Gifts
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Trending
90-day click momentum
Candcamp Pink Secret Diary with Lock for Kids
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 9mo ago
Candcamp Purple Diary with Lock for Girls
- Price
- £9.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
JIALILI Diary with Lock for Girls & Women - 360 Pages Journal with Lock and Keys Pen and Gift box Gift Ideas for Birthday Christmas Cute Journals Set for Girls Ages 8-14 (Lavender Purple)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Secret Creator Secret Video Journal Fingerprint-Locked Video Diary with LED Lights 15 Filters & 4GB Storage Secure Creative electronic Journal for Kids Aged 7+
- Price
- £35.90
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch dateCandcamp Purple Diary with Lock for Girls
- Price
- £9.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Candcamp Pink Secret Diary with Lock for Kids
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 9mo ago
Cat Diary with Lock 18x14cm 160 Pages Pink Kids Notebook with Padlock
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 10mo ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Secret Creator Secret Video Journal Fingerprint-Locked Video Diary with LED Lights 15 Filters & 4GB Storage Secure Creative electronic Journal for Kids Aged 7+
- Price
- £35.90
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
24 falling
Sellers
59
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
36%
Top 20: 77%
Open market
29%
- GINMLYDA18%
- JIALILI17%
- Candcamp13%
- Invalidism9%
- VTech7%
- Kteeurqer5%
Secret Diary for Girls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top Secret Diary for Girls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- secret diary for girls45K/yr
- girls diary31K/yr
- kids diary27K/yr
- secret diary28K/yr
- diary for girls20K/yr
- diary with lock for girls16K/yr
- girls diary with lock and key5K/yr
- kids diary with lock and key9K/yr
- diary for kids7K/yr
- lockable diary for girls11K/yr
What reviews say buyers love and hate about Secret Diary for Girls
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality”
“attractive gift”
“Good for the price”
“lock is easy to set up”
“Cute and fun little set”
What buyers complain about
76% of reviews“Doesnt work”
“A waste of money”
“Poor quality”
“Paid more than I would for a normal notebook for a cardboard piece of trash that is staining my hands pink”
“just maybe not the most durable”
Secret Diary for Girls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Secret Diary for Girls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
