Secret Diary for Girls
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -11.7% this quarter, so Secret Diary for Girls is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £105K/yr233K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 36%top-5 click share · 24 brands · 59 sellers
Flapen Score
Secret Diary for Girls against its category
The dotted line is the Stationery & Office Supplies average. Past it, Secret Diary for Girls is stronger. Inside it, weaker.
Market
The Secret Diary for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Secret Diary for Girls 233K times last year and spent an estimated £105K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £105Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- secret diary for girls45K searches a year
02 · Price
A sale here is worth £10.84.
Listings sell for £10.84 on average, from £4.95 to £35.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.84 that is £1K to £3K a year per listing.
- Average price
- £10.84under the $15 to $100 sweet spot
- Price range
- £4.95–£35.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #75 within Notebooks, Writing Pads & Diaries. It carries 256 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #75in Notebooks, Writing Pads & Diaries
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 256per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Secret Diary for Girls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JIALILI Diary with Lock for Girls & Women - 360 Pages Journal with Lock and Keys Pen and Gift box Gift Ideas for Birthday Christmas Cute Journals Set for Girls Ages 8-14 (Lavender Purple)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago
Invalidism Bear Secret Diary for Girls Kids Stationary Sets Girls Stationary Sets for Girls Secret Diary with Lock and Pen Girls Stationary Gift Sets for 6-13 Year Old Girls Notebooks for Girls
- Price
- £8.45
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 2y ago
Candcamp Purple Secret Diary with Lock for Kids
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Pop Secret Diary for Girls w/ Invisible Pen Lock Notebook for Girl Gifts
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 1y ago
Trending
estimated 90-day click momentum
Candcamp Pink Secret Diary with Lock for Kids
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 9mo ago
Candcamp Purple Diary with Lock for Girls
- Price
- £9.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
JIALILI Diary with Lock for Girls & Women - 360 Pages Journal with Lock and Keys Pen and Gift box Gift Ideas for Birthday Christmas Cute Journals Set for Girls Ages 8-14 (Lavender Purple)
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 1y ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Secret Creator Secret Video Journal Fingerprint-Locked Video Diary with LED Lights 15 Filters & 4GB Storage Secure Creative electronic Journal for Kids Aged 7+
- Price
- £35.90
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch dateCandcamp Purple Diary with Lock for Girls
- Price
- £9.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Candcamp Pink Secret Diary with Lock for Kids
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 9mo ago
Cat Diary with Lock 18x14cm 160 Pages Pink Kids Notebook with Padlock
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 10mo ago
Kteeurqer Diary with Lock for Girls Aged 6-14 - Girls Diary Gift Set Password Locked Journals for Teen Girls 9-Piece Set Present for Girls Birthday Festival and Back-to-School
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Secret Creator Secret Video Journal Fingerprint-Locked Video Diary with LED Lights 15 Filters & 4GB Storage Secure Creative electronic Journal for Kids Aged 7+
- Price
- £35.90
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
59
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
36%
Top 20: 77%
Open market
29%
- GINMLYDA18%
- JIALILI17%
- Candcamp13%
- Invalidism9%
- VTech7%
- Kteeurqer5%
Demand
Secret Diary for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Secret Diary for Girls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- secret diary for girls45K/yr
- girls diary31K/yr
- kids diary27K/yr
- secret diary28K/yr
- diary for girls20K/yr
- diary with lock for girls16K/yr
- girls diary with lock and key5K/yr
- kids diary with lock and key9K/yr
- diary for kids7K/yr
- lockable diary for girls11K/yr
Reviews and returns
What reviews say buyers love and hate about Secret Diary for Girls
We read the reviews and the return reasons for every product selling here.
“Doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Secret Diary for Girls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data